Dec 18, 2020|

JD Launches e-Sports Gaming Phone Alliance with Industry Partners


by Ling Cao

JD launched an e-sports gaming phone alliance today with industry partners in Sanya, Hainan province. The alliance leverages JD’s expertise in supply chain, technology, distribution, marketing and payment solutions to upgrade the gaming ecosystem and to make JD the top choice for customers purchasing gaming devices.

According to an industry report, China’s e-sports market grows 10% annually, and is expected to reach RMB 270 billion yuan by 2022. JD previously launched the JD Esports plan in middle of the year, aiming to expand to gaming phone hardware, service and competitions. Based on the plan, JD formed the JDE gaming team, and released new gaming related products with Lenovo, ROG, Black Shark and Nubia’s Hong Mo, promoting industry growth.

Daniel Tan, president of JD Mobile Devices said during the conference, “With the development of the whole industry, gamers pursuit of a superior experience is even higher. The JD Esports Plan can provide an integrated service for them, as well as help our partners achieve maximum business value.”

Daniel Tan

During the ceremony, JD announced a series of services for gamers, including a special trial service, one hour fast delivery, a special network guarantee and more. Based on the JD Esports plan, JD will also help train professional gamers, appeal to more fans by working with livestreamers on platforms like Huya, create Consumer-to-Manufacturer (C2M) products with brands, and launch brick-and-mortar experience shops.