Oct 26, 2020|

JD Opens Pre-order of Huawei Mate 40


by Rachel Liu

JD opened the pre-order of Huawei Mate 40 every day at 10:08am beginning on October 23rd, and will open official sales on October 30th. Customers pay RMB 100 yuan as deposit to participate in the pre-order. On the first day of pre-order, products made available for the day were sold out within 28 seconds.

JD’s livestream for the Huawei Mate 40 received over 4.07 million views and 10.13 million likes. Customers who bought Huawei Mate 40 phones during the pre-order period are also eligible for 30-day return and free battery change service for one year.

Chinese baijiu giant Moutai also joined hands with Huawei to provide benefits for JD customers. Customers who participated in the pre-order have the chance to win the right to buy the hot-selling Feitian Moutai which is only available for purchase at certain times.

JD and Huawei are long-time partners. During this year’s 618 Grand Promotion (June 18th), Gang He, head of Huawei’s mobile phone division joined JD’s livestream to promote Huawei products. On June 18th, the peak of 618 Grand Promotion, sales of HUAWEI increased over 300% YOY in the first 10 minutes. During the August 18th (818) JD Mobile Phone Festival, sales of Huawei increased 111% YOY, and followers of Huawei flagship store on JD surpassed 40 million, which is the highest on JD of any single brand.