Oct 19, 2020|
JD Reveals Singles Day Plans in its Beijing Headquarters
by Ella Kidron
JD hosted a press conference on October 19 to announce plans for its upcoming Singles Day Grand Promotion at its headquarters in Beijing. At the conference, JD Vice President Simon Han provided further color on JD’s plans for the upcoming shopping festival, with a focus on how customers can get the most out of their Singles Day experience. Han explained that 2020 was a very trying time for China and the global economy. With China’s epidemic prevention and control now entering a period of normalization, Singles Day is key in the continued revitalization of consumers.
JD Vice President Simon Han during Press Conference in Beijing
Among the highlights cited by Han, JD will offer more than 200 million goods at 50% off. New products will also be a big focus of Singles Day this year. Han announced at the conference that JD will offer 300 million items of new products during the 21-day festival period.
Han explained that livestreaming, which was a key element of the 618 Grand Promotion, will continue to play an important role in this years’ Singles Day. JD will invite over 300 celebrities and over 500 executives into its livestreaming room. November 10th, “JD Live Super Night 2020” will see over 30 blockbuster stars, yet to be revealed, join. Gamification promises to keep consumers engaged throughout the shopping season. JD has several online games where consumers can earn cash or even free fruit.
During Singles Day, PLUS privileges are expected to save RMB 16 billion yuan for members of JD PLUS, the premium membership program. JD PLUS will contribute RMB 1 billion in rights and subsidies. A limited number of members will be able to get the JD PLUS “buy one get 10” membership card, getting access to benefits from life services platform Meituan, ride hailing platform Didi Chuxing, Burger King and more. PLUS members will also enjoy 5% off from the PLUS brand alliance which includes over 730 brands. November 8th, which has been designated as PLUS DAY, will enable members to enjoy 20-times JD beans （京豆）across all categories. As announced on October 16th, JD PLUS has exceeded 20 million members.
In shopping festivals, one of the most daunting things is how to navigate the myriad of coupons available to consumers given that some are full category, some are across the platform, and some are buy X/deduct Y, while others are a certain percentage discount. JD takes the guesswork out by automatically calculating the most advantageous combination of coupons across the platform at checkout based on what’s in the shopping cart.
JD’s Singles Day is not only online but multi-channel. Over one million stores in JD’s omnichannel ecosystem will attend the festivities. In some cases, location-based-services (LBS) will provide connectivity between online and offline promotions. Furthermore, services like JD’s full-price trade-in service, refund without return, the price guarantee from JD Super, JD’s online supermarket, and more will ensure consumers a worry-free Singles Day shopping experience.
During the press conference, ahead of the announcement of its Singles Day plans, the company officially released its pre-recorded talk show, which was simultaneously broadcasted on JD Live and to the audience. The show invited popular Chinese comedians as well as JD employees, including a courier, a customer service representative and a buyer, to give a monologue expressing some of the common frustrations with online shopping, while JD Retail CEO Lei Xu and JD Vice President Simon Han provided commentary on each of the performances and provided detailed explanations of how JD ensures customers steer clear of such concerns.
For example, one comedian expressed that he bought a 1.8 meter mattress for a 1.5 meter bed from an e-commerce platform, and that the time it took to contact customer service, fill in confusing forms about the return, and more exceeded the seven-day return window. JD executives highlighted the company’s 30-day return guarantee for large home appliances as one of the many benefits for choosing JD for these types of products. The audience erupted in laughter throughout. This is the first time for JD to use such a format to communicate its Singles Day strategy.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD to Hold Fifth Global Smart Supply Chain Summit
