May 8, 2021| JD Retail

JD Shares Imported Products Consumption Trends at Hainan Expo

Rachel Liu

by Rachel Liu

JD data shows that customers are buying more diversified kinds of imported products; females and customers from lower tier cities are rising quickly for imported products. As more customers are pursing high-quality lifestyle, there are more opportunities for imported brands.

The report was released by JD Big Data Research Institute on May 7 at the forum themed “The Future of Imports and the Role of E-commerce” held by JD Worldwide at Hainan Expo.

Consumption upgrade has become the main driving force for the rise of imported products. Data of China Customs shows that in 2019, the retail import and export volume of cross-border e-commerce in China reached RMB 184.2 billion yuan, 5.2 times the volume of 2015. Behind the trend is the growing income of Chinese consumers and their pursuit of a higher quality of life.

More Diversified Categories

Beauty and makeup, healthcare and maternal and baby products are the Top 3 best-selling categories of imported products on JD. More categories such as pet products, food and beverages, and cooking utensils are rising quickly. Furthermore, more customers are buying imported home cleaning products, auto products, clothing and toys on JD.

Growing Demands from Lower-tier Markets

Though customers from first-tier lead in consumption of imported products, second and third-tier cities such as Tianjin, Chengdu, Chongqing, Suzhou and Dongguan are also growing. The sales of imported products in Shenzhen have surpassed that of Guangzhou. The proportion of imported products orders coming from consumers in fifth and sixth tier cities is increasing, and the gap with first and second tier cities is narrowing. Whether from first and second tier or lower tier cities, customers’ demands are similar – the top 5 imported categories are both beauty, healthcare, maternal and baby, personal care and food.

Female and younger customers

Female customers prefer to buy imported products compared with male customers, and the growth rate of female customers is also higher than males. However, the average number of orders and average consumption volume of male customers is higher than females.

Number of younger customers aging from 25 to 29 and senior customers over 50 years old is growing quickly. White collar workers are the key customer group for imported products.

More Opportunities for Brands

Imported products from the US, Japan, France, Germany and South Korea sell best on JD, and popular brands include Apple, Nestlé, Phillips, L‘oreal and Pigeon. Top selling imported brands continue to grow on JD. The sales of Top 5 brands in each category increased 55.3% YoY, and more small brands are growing and having more opportunities.

Participating in the Hainan Expo is also a good opportunity for JD Worldwide to introduce its leading position in China’s cross-border business and attract more bands to join its platform. Established in April 2015, JD Worldwide now offers over 10 million SKUs (stock keeping units) of imported products from 20,000 brands and 100 countries and regions.

At the Hainan Expo, JD Worldwide also launched the JD Intelligent Inspection project to build product authenticity inspection ability with China Certification and Inspection Group. The two sides will jointly provide inspection for products before they enter JD’s warehouses, providing customers with even better quality assurance.

(liuchang61@jd.com)

Dec 25, 2024| JD Health, JD Retail

JD Report: Five Health Consumption Trends for 2024

Vivian Yang

On December 24th, JD.com’s Consumption and Industry Development Research Institute, in collaboration with HealthInsight, a media think tank specializing in the health sector, released an insightful analysis of China’s 2024 health consumption landscape. The report outlines five key trends in the health industry, highlighting the increasing consumer demand for proactive health management and the industry’s evolving dynamics.

The Rise of Weight Management Solutions

Modern lifestyles have contributed to rising obesity rates with 34.3% of Chinese adults classified as overweight and 16.4% as obese. Obesity is associated with over 200 diseases, posing significant health risks. The introduction of semaglutide, a GLP-1 receptor agonist for long-term weight management, in China marks a promising development. The market for GLP-1 weight loss drugs in China is projected to exceed 37.852 billion RMB by 2030. On JD.com, searches related to “weight management” have increased more than 3.8 times year-on-year, with growing demand for diet products and home fitness equipment such as kettlebells and leg trainers.

Addressing the Growing Mental Health Concerns
With 95 million people in China affected by depression, mental health is an increasing concern. Consumers are turning to books, stress-relief toys, online consultations, and meditation to manage stress. On JD.com, searches for “mental health” have doubled, with significant interest in emotional release tools and psychological books. JD Health’s Internet Hospital now offers specialized clinics with over 2,300 counselors addressing issues like anxiety, depression, and sleep disorders.

The Booming Sleep Economy
Over 300 million Chinese experience sleep disorders, often due to irregular schedules. The sleep economy is booming with the market size reaching 495.58 billion RMB in 2023 and expected to surpass 600 billion RMB by 2027. JD.com has seen a 210% increase in searches for sleep aids, with high demand for sleep headphones, eye masks, and nutritional supplements. Sales of sleep-enhancing pillows and mattresses have also grown significantly.

Everyday Integration of Medical Devices

The home medical device market is expanding as consumers increasingly monitor their health independently. Products like heart rate-monitoring smartwatches and glucose meters are becoming household staples. This year, JD.com data shows that purchases of vision care devices and smart health monitoring equipment have tripled. The market for home medical devices is expected to reach 380 billion RMB by 2025.

Shifting Focus to Preventive Health Management

Emphasizing early screening and intervention, JD.com has seen a significant rise in orders for health services such as genetic testing and early cancer screening. These trends highlight a shift from treatment to prevention, driven by technological advancements and policy support. As consumer awareness grows, health consumption is becoming a major force in economic development, presenting opportunities for rapid growth in the health industry.

In conclusion, the 2024 health consumption landscape is characterized by a strong shift towards proactive health management and the integration of technology into everyday health practices. These trends not only reflect changing consumer priorities but also indicate significant growth opportunities for businesses in the health sector. JD.com remains committed to supporting these developments by providing innovative products and services tailored to the evolving needs of consumers across the dynamic health sector.

(vivian.yang@jd.com)

Dec 20, 2024| JD Retail

Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference

Vivian Yang

On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.

4D Service Standards

The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:

Dedicated: Integrated solutions for warehousing, picking, and delivery.
Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.

Fast and Accurate Delivery

In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.

Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.

Customized Solutions for Merchants

To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.

Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.

Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.

(vivian.yang@jd.com)

In-depth Report: Behind and Beyond JD’s Participation at Hainan Expo