JD.com’s 2026 Singles’ Day Grand Promotion brought customers greater choice and convenience through innovation in AI, services and omnichannel retail. As of 11:59 p.m. on November 11, the event had sold more than 50 million AI products and generated over 300 million service orders. First-time customers participating in the promotion purchased an average of six items each, as consumers explored new products, services and ways to shop.

The shopping festival began at 8 p.m. Beijing time on October 12 and ran through November 11. Highlights from this year’s event include:

AI helped consumers turn everyday conversations into completed tasks. For Lin Yue, a mother holding her baby, a video call with the digital assistant in JD.com’s JoyAI App made it possible to reorder diapers without typing. The assistant recommended the product, confirmed the price and placed the order within seconds. The app’s peak daily active users exceeded five times typical levels during the shopping festival. JoyInside, which brings JD.com’s AI capabilities into devices through partnerships with brands and hardware makers, surpassed 70 million cumulative interactions, becoming an AI companion for a million households. Consultation orders for JINGDONG Health’s AI doctor “Dawei” increased more than 500% year on year.

Demand grew for both AI-enabled devices and access to AI models. Transaction value across categories including AI-enabled PCs, workstations, cameras, glasses and recording devices increased more than 100% year on year. Searches for “Token” rose more than 13 times versus the preceding period, while sales of large language model token packages on JD.com increased by more than ten times the preceding period’s volume.

AI supported physical fulfillment at scale. By 11 p.m. on November 11, JINGDONG Logistics’ “MetaBrain”, a logistics LLM, had performed 320.7 billion order-location checks during the festival. Robotic arms within its LangzuTech proprietary smart logistics tech solutions had handled 15.53 million parcels cumulatively since their introduction, while order volumes processed by its broader robotics fleet increased 45% year on year.

AI digital avatar live streaming brought customers closer to brands and their expertise. At 10 p.m. on November 11, an AI digital avatar representing Lancôme China’s e-commerce president launched a promotional livestream, joining more than 20,000 digital avatars livestreaming across JD.com. Such collaborations with brand leaders reflect JD.com’s close supply chain partnerships and shared commitment to authentic products, expert advice and attentive customer service.

Customers increasingly turned to JD.com for everyday services as well as products. Demand spanned home cleaning, appliance cleaning, moving, pet-hair removal, automotive care, charging-pile installation and at-home health testing. Transaction value for multi-visit home-cleaning packages rose more than 550% year on year, while automotive maintenance service orders increased 167%. JD.com’s moving service expanded to 12 cities, with orders growing nearly 300%.

Established brands and emerging merchants recorded growth across categories. Haier, Midea, Hisense, TCL, Gree, Xiaomi and Roborock each exceeded RMB1 billion (approximately US$150 million) in transaction value. More than 2,000 appliance and home brands doubled their transaction value year on year, while over 1,000 brands at JD Super, the supermarket division, grew more than 100%. At JINGDONG Cross-Border, the cross-border import platform, over 200 overseas brands doubled their transaction value versus the preceding period. In fashion, the number of new merchants exceeding RMB10 million (approximately US$1.5 million) in transaction value rose 125% year on year, and 512 emerging fashion brands ranked among the top 10 in their respective subcategories. More than 6,000 industrial product brands on JD Hardware City, the one-stop procurement platform for hardware and industrial products under JINGDONG Industrials, also recorded transaction value growth of more than 100% year on year.

Customer growth extended across retail, health and enterprise procurement. JD Super recorded double-digit customer growth, the number of customers placing orders through JD Global Sales doubled, and the number of health-checkup customers increased 300% year on year. The number of businesses served by JD.com’s AI procurement assistant rose 42% versus the preceding period. These were among the customer growth highlights across JD.com’s businesses.

Omnichannel retail connected online shopping with in-store experiences and professional services. JD.com’s 34 JD MALL locations, more than 200 JD Appliance City Flagship Stores and nearly 18,000 JD Home Appliance Stores recorded over 13.4 million visits. These locations served as product showrooms and professional service hubs, bringing support closer to consumers. Transaction value on JD NOW, JD.com’s instant retail service, increased 42% year on year.

Joybuy brought the shopping festival to local customers in Europe. JD.com’s European online retail business launched its Singles’ Day Grand Promotion on November 9. Home appliance transaction value increased more than nine times year on year, with brands including TCL, Apple, Samsung, Nintendo, Sony, ECOVACS and Changhong proving popular with local customers.

JD.com continues to create value through its supply chain capabilities and innovative AI applications. Together, these strengths help brands and merchants unlock new growth while providing consumers with quality products and services at competitive prices.

(press@jd.com)