Jul 22, 2022|
JD Super Releases “2022 Mineral Water Consumption Trend Report”
by Mengyang He
JD Super, JD.com’s online supermarket business, released the “2022 Mineral Water Consumption Trend Report” on July 20, showing signs of mineral water’s rise in volume in the market.
With a market volume of RMB 200 billion yuan, China’s bottled water industry has been dominated by two key players, mineral water and spring water. According to the report, although spring water outperformed mineral water in transaction volume by 15 percent last year, mineral water recorded a higher growth rate by 8 percent compared with spring water, indicating a greater market potential.
Another trend is about the health aspect. As consumers have started to increasingly care about their health and well-being, mineral water that contains abundant microelements which supposed to be good to people’s health have become their first pick.
The report also reveals that the origin of mineral water has become a critical factor in consumers’ decision-making process, and therefore, more brands have started labelling the origin on the product.
Regarding the price, a mineral water product priced at above RMB 60 yuan per case (24 bottles) was the most popular one, whereas the hottest pick for spring water was in the range from RMB 31 to 40 yuan per case.
From the geographical aspect, consumers from Beijing, Guangdong province, and Shanghai contributed to the most sales of mineral water, accounting for 24 percent, 15 percent, and 14 percent, respectively.
The report also shows that consumers from different regions had their favorite brands. For example, consumers from Beijing preferred Nongfu Spring, those from Guangdong province favored Evergrande Spring, and Shanghai consumers were fond of the classic French brand Evian.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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