JD Works With Government to Ensure SME’s Sustainability

JD Works With Government to Ensure SME’s Sustainability

by Ling Cao

JD.com and the China Centre for Promotion of SME Development of the Ministry of Industry and Information Technology launched a plan to ensure the sustainability of SMEs.

The announcement was made during the APEC SME Business Forum held between Dec. 13-15 in Shenzhen and gathered nearly 100 APEC members, representatives of financial institutions, SMEs, and industry experts.

From left to right: Xiaohua Luo, GM of SME platform at JD Business, Zhixiang Sun, vice president of JD.com, Junzhang Luo, deputy director of the China Centre for Promotion of SME Development, Pingjun Zhou, assistant to director of the China Centre for Promotion of SME Development

The plan will focus on providing measures to help SMEs lower business costs and expand sales channels, as well as talent training, promoting long-term business sustainability. Leveraging JD’s e-commerce platform, marketing and supply chain capabilities, the plan can help enterprises transition to a more digitalized business model.

Since 2020, JD Business has cooperated with local government and institutions to provide a series of policies for SMEs, covering 21 cities around China including Beijing, Shanghai, Shenzhen and Chengdu.

Lipo Shan, director of the Centre said, “As the economy’s basic component, the strong development of SMEs is a key factor for the nation’s economic sustainability. The plan played a significant role.”

Zhixiang Sun, vice president of JD.com said, “The plan aims to help SMEs achieve comprehensive growth, injecting new vitality into China’s economic recovery.”

 

(ling.cao@jd.com)

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