Jan 14, 2021|

JD Works with JDDJ to Provide One-hour Delivery on Mobile Phones


by Rachel Liu

JDDJ (JD Daojia, a local on-demand retail platform under Dada Group) published its 2020 White Paper, “On-demand Consumption of Mobile Phones”, which is the first O2O mobile phone industry report about on-demand consumption of mobile phones. The report pointed out that JD’s Omnichannel Fulfillment program has played an important role in JDDJ’s one-hour delivery service.

Through the program, JD and JDDJ jointly built an omnichannel ecosystem. When customers shop for mobile phones on JD, they are able to make orders from JDDJ, and enjoy one-hour delivery service provided by Dada Now.

Seeing that consumers, especially young consumers are demanding quicker fulfillment times, JDDJ worked with JD and over 6,000 stores in China to build the one-hour mobile phone delivery network. “One-hour delivery will not just be a demand, but a habit. We have seen many customers want to get the newly released mobile phones as soon as possible. What’s more, mobile phones have a mature offline store system and supply chain, which means there is a lot of potential for on-demand retail.” said Guangsen Mou, general manager of JDDJ’s Fashion and Digital Electronics Business Department.

“Dada group is an important omnichannel partner of JD Retail. The on-demand delivery service that we jointly create can provide better shopping experience for customers and improve the turnover rate for retailers. We want to leverage our advantages in logistics and supply chain to reach customers directly.” said Daniel Tan, president of JD Mobile Devices.

JD also opened its traffic and marketing resources and provided access to its over 440 million customers for JDDJ to achieve an omnichannel experience and provide more options for JD customers. The omnichannel program helped both JD and JDDJ improve sales of mobile devices – according to data of JDDJ, sales of mobile phones generated from JD’s Omnichannel Fulfillment program on Dec. 12 were twice the sales on Nov. 11.