Jun 23, 2022|
JD618: Three Consumption Trends of China’s Pet Market
by Vivian Yang
The pet care market in China is growing rapidly despite generally tapered consumer spending amid the COVID resurgence in the first half of 2022. The new generation of pet foods, intelligent gadgets and online vet consultations are three key growth points according to JD Pet’s Consumption Trends Report 2022 released on May 30th, and such trends continue to develop during this year’s 618 Grand Promotion.
Freeze-dried food, raw diet and baked food products that feature better nutrition and tastes have become the most popular pet foods during the shopping festival. JD’s data showed that sales of freeze-dried food in the first 10 minutes of JD Super’s Promotion Day on June 6th exceeded the whole day’s sales on the same day last year.
The shopping frenzy is supported by JD’s assured customer services including a 30-day price guarantee. More than 680,000 pet products from over 550 brands such as Royal, navarch and Pure&Natural, joined the price guarantee program, covering almost all pet product categories.
JD Pet’s data on June 1st, the first day of the shopping festival, revealed that intelligent gadgets for cats including smart self-cleaning litter boxes, automatic feeders and watering supplies achieved 141 percent growth; and searches of automated feeders and watering supplies also increased over 149 percent and 163 percent respectively during the 618 shopping festival.
The report shows that people under 30 accounts for nearly 50 percent of smart pet gadgets. High-tech products help them pamper their furry friends in a more efficient way even while they are away from home. At the same time, people above 50 take up an increasing percentage of smart product buyers, with the transaction volume from them growing at 65 percent rate YoY.
JD Health’s online vet consultation service saw over 60 percent month-over-month increase in terms of the total number of consultations during the 618 shopping festival. By clicking the “ask a vet” button on JD’s App, users can easily access professional guidance on any pet care-related questions. JD users find it convenient and trustworthy to ask doctors via JD Health online before making their pet’s health supply orders. In such a way, minor problems in pets’ digestion, fur, ears, eyes, and noses can be treated and prevented in a timely and tailored way.
To date, JD Health’s online vet hospital is connected with over 5,000 certified vets who provide 24/7 consultation services. This April, it became the first internet pet hospital in China that passed the ISO 9001 quality management systems standard.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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