In celebration of the 2024 Chinese Farmers’ Harvest Festival, JD.com has officially launched its Agricultural Specialties Shopping Festival with a high-profile event in Beijing on September 19. Showcasing 107 categories of premium agricultural products from over 2,000 production zones across China, JD.com is supporting the festival with a substantial 1.5 billion RMB (USD 213 million) investment in subsidies and marketing initiatives. This move is part of JD’s aim to solidify its position as the leading platform for China’s finest agricultural goods.
Now in its third year, the festival runs through September 30 and highlights JD’s commitment to promoting high-quality, locally sourced agricultural brands. JD is offering a series of exclusive promotions featuring standout products such as Inner Mongolian grass-fed lamb, locally grown macadamia nuts, and Wuchang rice. To further elevate these offerings, the festival will feature harvest celebrations and product launch events that showcase China’s rich agricultural heritage.
Through its supermarket division, JD Super, the company is leveraging its self-operated business model to ensure the highest standards of quality through its “Source-Selected” product range. JD’s innovative “Direct from Source” model reduces supply chain friction, speeding up the delivery of farm-fresh goods directly to consumers’ tables. The strict quality assurance process includes origin verification, warehouse inspections, random audits, and unannounced spot checks to guarantee safety, reliability, and exceptional product standards. Currently, JD’s “Direct from Source” program offers over 16,000 types of agricultural products.
Since 2014, JD has been implementing its rural “3F” strategy—Factory to Country, Finance to Country, and Farm to Table. By building a robust logistics infrastructure across the country, JD has empowered rural farmers to harness modern supply chains, increasing the value of their agricultural products. This year marks the 10th anniversary of JD’s rural development initiative, which has led to the creation of numerous specialty agricultural brands, including “Running Chicken,” “Swimming Duck,” “Flying Pigeon,” and “Suqian Hairy Crabs.” These programs have played a pivotal role in lifting farmers in remote areas out of poverty and into economic prosperity.
In 2021, JD launched its ambitious “March-to-Rich” initiative with the goal of generating over one trillion RMB in rural economic output. JD surpassed this target in June 2023, three years ahead of schedule. This initiative has directly benefited millions of rural households, increasing incomes and laying a solid foundation for long-term economic growth.
(vivian.yang@jd.com)
Sep 15, 2024| Europe, Global Partners/ Brands, JD Retail
JD.com, Inc. Showcases Asian Brands and Designers at London Fashion Week Show
JD.com, Inc. (also known as Jingdong), China’s largest retailer online and offline, today presented the JINGDONG Fashion “RED JOURNEY” runway show at Somerset House. As the Official Asian Online Retail Partner for London Fashion Week SS25, JD.com, Inc. showcased four Asian and Chinese brands including HAZZYS, ELLASSAY, Marisfrolg, and PURE TEA.
The company also launched a dedicated London Fashion Week campaign on its innovative app bringing a wide selection of global fashion to discerning Chinese consumers. The feature offers consumers a seamless watch-and-shop experience and brands and fashion talent the opportunity to expand their footprint globally.
The show at Somerset House draws inspiration from JINGDONG’s signature red and its passion for creativity and innovation. As the show begins, the music gently rises, blending melodies rooted in traditional Chinese culture with modern elements, creating a fusion of both vintage and avant-garde atmospheres. In this show, HAZZYS reinterprets the aesthetics of classic and casual styles through simple yet refined designs. ELLASSAY explores contemporary urban fashion with an elegant touch, delving into themes of femininity. Marisfrolg introduces its ‘Glaze Art’ collection, advocating for the integration of high fashion into everyday life. PURE TEA combines Chinese aesthetics with modern fashion, featuring embroidery and floral designs that evoke a sense of romance, showcasing the beauty of both vintage and elegance.
“JD.com, Inc. supports brands and designers by offering one-stop solutions from consumption insights, e-commerce operations, promotion and marketing to logistics and customer services,” said Sherrin Kong, President of JINGDONG Fashion. “We help international brands better understand the Chinese market and we support Asian and Chinese brands in continuing to enhance their image in the international market.”
Consumers continue to turn to JD.com, Inc. for distinctive apparel products because JD provides a platform that guarantees authenticity and the highest quality. Today, over 90% of the world’s most renowned luxury brands, including Louis Vuitton, Gucci, Burberry, Mulberry, and Bottega Veneta, are represented on JD.com, Inc.. Its sophisticated in-house supply chain and logistics network, which delivers 90% of retail orders within 24 hours and its commitment to authenticity and quality have made it the preferred platform for many renowned fashion and luxury brands.
Previously, JD.com, Inc. announced an expansion in its apparel business with an additional investment of RMB 1 billion aimed at establishing Jingdong Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.
About the designers:
HAZZYS
HAZZYS cultivates an urban style that combines traditional values with elegance and nobility. Emphasizing the fusion of classic and sensibility, the brand conveys a sense of nature, subtlety, and modernity. With superior tailoring, slim fit silhouettes, and exquisite detailing, HAZZYS embodies an aristocratic charm.
HAZZYS SS25 New Collection
The collection features a simple yet classic design as its foundation, using high-quality fabrics to ensure comfort and a premium feel. The color palette includes versatile, easy-to-style shades, along with seasonal favorites like forest green and sky blue. Whether worn on their own or layered as accents, these pieces are perfect for everything from daily commutes to casual getaways, meeting the diverse needs of consumers.
ELLASSAY
ELLASSAY is a premium Chinese fashion brand established in 1996, committed to sustainable and eco-friendly fashion. Drawing inspiration from the lifestyles and daily experiences of modern women, the brand embodies a refined and elegant urban style. ELLASSAY believes that quality is the foundation of elegance, and sustainable design is the future of elegance.
ELLASSAY SS25 New Collection
For Spring/Summer 2025, ELLASSAY delves into femininity with the theme “SHE IS ELLA · Her Vision.” ELLA represents the essence of women who are free from definitions, symbolizing a collective of women who are effortlessly elegant. This season, ELLASSAY journeys alongside her, experiencing the world’s interpretation of elegance through her eyes.
Marisfrolg
Marisfrolg advocates for the fusion of high fashion and everyday life. The brand is committed to creating effortlessly refined and relaxed sophistication for modern urban women. The newly launched Glass Art Collection embodies the concept of an “art studio,” drawing inspiration from contemporary handcrafted glassworks. Featuring flowing, artistic lines and exquisite fabric craftsmanship, the collection highlights sculptural silhouettes with clean, versatile shapes that flatter different body types. It explores the spirit and vitality of modern women who embrace freedom and a laid-back sense of elegance.
PURE TEA
PURE TEA embodies a deep appreciation for the spirit of Eastern art and culture—pure, transparent, simple, and direct.
Runway Collection:
Theme – “Floral Wardrobe.”
Loving oneself is the beginning of a lifelong romance.
Every woman is a flower in her own right. The floral embroidery on the garments exudes romance, striking a balance between diverse artistic aesthetics. Each piece captures its own sense of elegance and romantic charm, creating a personal garden of beauty. With the garments as a canvas, the beauty of flowers is painted, evoking the feeling of walking through a manor, engaging in dialogue with the blossoms, and savoring their fragrance. The collection radiates a sense of nostalgia, showcasing the charm of Chinese aesthetics with both grace and spirit, fully expressing romance and sentiment.
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