Sep 18, 2018| JD Retail

JD’s JDesigner Boutique Brings British Fashion to China

JD.com, China’s largest retailer, is bridging the gap between the UK fashion industry and Chinese fashionistas again this year as the company sponsors three Chinese London-based designers, Huishan Zhang, Xuzhi Chen and Xiao Li, allowing them to launch sales of their forward-thinking designs.

Selected designs from their highly anticipated collections, will be available on JD’s JDesigner Boutique platform. Launched in June this year, JDesigner Boutique provides the latest designers’ creations directly to China’s fashion savvy consumers.

“With JDesigner Boutique, JD has once again brought fashion and technology together. It allows our brand a level of direct access to fans in China that would never have been possible in the past,” said designer Xuzhi Chen, who is quickly building a strong international profile through his own brand XU ZHI. Chen combines a thoroughly cosmopolitan aesthetic taking inspiration from his Chinese roots, putting a strong emphasis on craftsmanship and creativity. His show in London this year draws influence from the work of 19^th Century U.S. poet Emily Dickinson.

Award-winning designer Huishan Zhang has chosen to partner with JD for the second year running. “JD is a retail partner that understands the fashion industry, caring about the needs of both the designers and customers,” he said. “This a rare thing, which is why my team and I have chosen to partner with JD.com again. It’s great to see more and more Chinese people caring about fashion – and initiatives like JD’s JDesigner Boutique show that fashion has a much broader appeal than just people who attend exclusive events.”

Items from JD-sponsored designer Xiao Li’s collection will also be available to users of the JDesigner Boutique platform for the first time. A rising star on the global fashion stage, Xiao Li is best known for her witty commentary on the fashion scene, using colorful, voluminous shapes, and innovative yarns and textures to push the boundaries of knitwear.

“All of us at JD.com are extremely excited for another year of celebrating the international fashion community in London,” said Xia Ding, President of JD International Fashion. “As China is increasingly recognized as a new global fashion power player, our unique initiatives, such as the JDesigner Boutique, combined with our unrivaled logistics network in China, continue to make JD.com the top choice for international luxury brands seeking to enter this exciting market.”

This year marks the second year of partnership between JD and the BFC/Vogue Designer Fashion Fund. JD will work closely with the BFC to help British designers expand their presence in China and will introduce selected designs through JDesigner Boutique while exploring joint programs including collaborations between shortlisted BFC/Vogue Designer Fashion Fund designers and brands on JD, as well as mentorship programs.

Caroline Rush CBE, Chief Executive British Fashion Council said: “We are delighted that JD.com are extending their support of the British Fashion Council Vogue Designer Fashion fund into 2019. This collaboration takes us into the second year of our valued partnership with JD.com which allows our British designer businesses to engage with over 300 million Chinese consumers, enabling them the vital opportunity of increasing their global footprint in China.”

Over the course of 2018, JD has added or deepened partnerships with brands including Chopard, Salvatore Ferragamo, Buccellati, Balenciaga, Missoni, Alexander McQueen, Saint Laurent and others, as the company’s dedicated TOPLIFE platform continues to gain the attention of the major names in global fashion.

View: https://jdcorporateblog.com/sales-soar-in-china-for-cameras-oled-tvs-and-gamer-gear/

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

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