Feb 14, 2020| ESG

JD’s Special Support for Live Streaming during the Coronavirus Outbreak

Yuchuan Wang

By Yuchuan Wang and Hui Zhang

On February 13, JD.com announced special support for merchants, KoLs and multi-channel networks (MCNs, KoL agencies) doing live streaming e-commerce to better support the rising demand for online shopping.

This is in addition to the company’s ongoing supply of all kinds of products and fast delivery across China.

For merchants, JD Live will reduce the take rate to as low as 1%, provide extra traffic support, and waive all service fees. In addition, for projects aimed at helping farmers and relieving poverty, JD Live will also provide special policies and subsidies. At the same time, from now until the end of February, KoLs will receive cash subsidies for livestreaming in seven categories: food and beverages, fresh food, household cleaning and paper products, personal care, kitchen utensils, household products and pet life. New KoLs on JD’s platform will also get access public domain traffic.

In order to meet the needs of merchants for new product releases, JD Live has also upgraded its “Online Product Launch Conference,” which leverages 5G to broadcast at low latency. The upgraded function will enable merchants to gain access to JD’s massive marketing resources and tools.

Earlier this week, JD.com announced the launch of “National Fresh Produce Green Channel” to help farmers who are seeking a sales channel for their products due to the coronavirus outbreak. JD Live will provide free of charge live streaming service and subsidies such as coupons and JD points for merchants who participate in the initiative to leverage.

JD also invited county and village representatives to come into the JD Live studio and introduce their local specialties. On February 11^th, the live stream featuring representatives from Yongfu country of Guangxi Autonomous Region attracted more than 300,000 followers in less than an hour. On February 12^th, the live stream with Xianmei Liao, deputy magistrate of Yongfu county was watched by more than 400,000 viewers.

Due to the continuous impact of the epidemic, the flower market also suffered a heavy blow during the Spring Festival and Valentine’s Day this year. With wholesale markets at flower growing areas suspended, most of the supply has been cut off and florists are temporarily closed. As such, a large number of flowers have been disposed.

JD.com leveraged its technology, logistics and traffic to help florists survive the epidemic by organizing them to do live streaming through JD Live to attract customers. JD also contacted flower training institutions and florists to provide free courses on flower arrangement, thus attracting more consumers to buy flowers. Thanks to JD’s unparalleled logistics speed, most customers can receive flowers the same- or next-day they order them.

(yuchuan.wang@jd.com; zhanghui36@jd.com )

Dec 3, 2024| ESG

JD Foundation Advances Disability Support Initiatives in Strategic Partnership

Vivian Yang

On November 29, in celebration of the 33rd International Day of Persons with Disabilities, JD Foundation, in collaboration with the Beijing Disabled Persons’ Federation and the Beijing Disabled Persons’ Welfare Foundation, hosted a series of charitable events at JD.com’s headquarters. JD Foundation and the Beijing Disabled Persons’ Welfare Foundation have established a strategic partnership focused on improving the quality of life for people with disabilities, promoting their integration into society, exploring new philanthropic models, and creating awareness for public welfare institutions. These efforts are collectively aimed at achieving high-quality development in disability support services.

JD.com has a longstanding commitment to supporting individuals with disabilities since its inception. As early as 2005, when JD.com entered the e-commerce sector, the company has employed individuals with disabilities. Over the years, the company has expanded its efforts through skills training and empowerment initiatives, facilitating employment and entrepreneurship opportunities for individuals with disabilities. In October of 2013, JD Customer Service launched the “Sunshine Angels” project, through which hundreds of individuals with disabilities have been employed, with plans to offer part-time positions to 1,000 more. JD.com currently employs over 4,000 individuals with disabilities, a number that continues to grow.

The November 29 event featured a charity bazaar with handicrafts created by people with disabilities. The well-attended bazaar showcased a variety of unique items, including crocheted wool flowers, ornaments, enamelware, bracelets, Beijing silk figurines, children’s paintings, paper cuttings, and postcards. Proceeds from the sales will go toward disability-related charitable causes. JD employees who made purchases each received a certificate and a commemorative badge recognizing their support and participation in disability advocacy.

One of the event’s highlights was a guide dog demonstration, where three guide dog users and their canine companions captured the attention of attendees. The guide dogs demonstrated their ability to assist their owners in navigating streets, avoiding obstacles, and ensuring safe travel. Guide dogs not only help visually impaired individuals to navigate and find destinations but also serve as protectors during emergencies. Beyond their practical assistance, these dogs are invaluable companions, providing emotional support to their owners.

The event also featured an inspiring performance by artists with disabilities from Beijing, Hebei, Tianjin, and other regions, in which they presented a rich tapestry of songs, dances, instrumental music, and storytelling. The performance provided a vibrant, heartwarming cultural showcase to attendees.

(vivian.yang@jd.com)

Oct 30, 2024| ESG, JD Worldwide

Ochama Expands in Europe, Launches New Warehouse in Poland to Boost Efficiency

April Chai

Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), has announced the launch of a new automated warehouse in Poland, aimed at boosting operational efficiency and enhancing customer experience throughout the region.

The new warehouse is strategically located near the Polish-German border, spanning 27,000 square meters. Utilizing a flexible goods-to-person system, it improves picking efficiency to three times that of a traditional approach. The facility enables ochama to achieve 48-hour fulfillment across Poland, with some orders eligible for same-day delivery, while also raising the 48-hour fulfillment rate in Germany to 80%. Additionally, the warehouse utilizes a rooftop photovoltaic power system and new energy forklifts, underscoring ochama’s commitment to sustainability.

This expansion positions ochama to meet the evolving needs of its growing European customer base. Ochama’s orders in Poland and Germany have surged by 284% year-over-year from January to October this year. The new warehouse, alongside ochama’s five other warehouses in the Netherlands and France, will serve customers across 24 European countries. Through a regional distribution strategy, ochama deploys products closer to customers, reducing delivery times and enhancing service efficiency.

Ochama now offers home delivery in 24 European countries, with more than 900 pick-up points across the Netherlands, Germany, Belgium, and France, along with over 1,000 pick-up lockers in the Netherlands and Belgium. Through continuous innovation, infrastructure enhancements, and advanced fulfillment capabilities, ochama remains dedicated to providing European customers with an efficient, reliable shopping experience.

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.

Follow ochama: