Right before the new year of 2021, Moufans Commune, the only vintage Moutai transaction platform backed by the Kweichow Moutai brand, began utilizing blockchain technology provided by JD Digits, to secure the authenticity of the popular Chinese liquor (baijiu) brand sold on its platform.
Moutai is not only for consumption but also for collection, due to its reputation and limited offering on the market. The huge demand has also given rise to the transaction of fake Moutai, especially ahead of every Spring Festival.
In 2016, Moufans launched its traceability system with a QR code attached to each bottle of Moutai for verifying authenticity and checking circulation information. The new addition of blockchain technology by JD further enables that information to be traced transparently and securely without tampering. By scanning the QR code, consumers will be able to see how many times the code has been scanned, and when and where the scan happened.
In addition, JD is also helping Moufans replace its existing laser QR code labels with anti-tearing RFID labels, which makes it even harder to forge and transfer.
This is not the first time JD has safeguarded the transaction of Moutai with blockchain technology. Since June 2018, all Moutai products sold on JD have been attached with exclusive blockchain traceability codes that consumers can scan to see the complete journey of the product on the supply chain.
So far, JD’s blockchain platform has partnered with over 1,000 brands and merchants, accumulated more than one billion pieces of commodity data, and responded to more than 7.5 million consumer traceability requests, covering the categories of fresh goods, maternal and infant, alcohol, makeup, supermarket and convenience store, and more.
As China expands visa-free entry to global travelers, AllianzJD Insurance—a joint venture between JD.com and Allianz—has launched Charming China, its first comprehensive travel insurance designed specifically for international visitors. Combining Allianz’s 135 years of insurance expertise with JD.com’s digital innovation, the policy enhances safety and convenience for travelers exploring China’s cultural landmarks and vibrant cities.
Visa Reforms Drive Tourism Growth
Recent policy updates, including visa-free entry for citizens of Japan, South Korea, Singapore, France, Germany, and select Southeast Asian countries, have simplified travel to China. While these changes fuel growing interest in the country’s attractions, concerns about medical emergencies, trip cancellations, and lost luggage persist among international visitors.
Global Expertise, Local Solutions
AllianzJD’s “Charming China” policy addresses these challenges with two standout features:
24/7 Multilingual Emergency Support: Ensure 5-minute response times with guaranteed delivery of multilingual emergency assistance services—including digital rescue guidance and telemedicine support—to insured members within 30 minutes. Comprehensive assistance includes medical transport coordination, guaranteed coverage of hospitalization fees, and emergency repatriation arrangements.
Effortless Digital Experience: Enroll online in just 3 minutes through the JD platform, with instant electronic policy delivery. Streamlined processes eliminate paperwork, ensuring fast, hassle-free access to coverage.
Learn more about Charming China travel insurance here
Backed by a rescue network spanning 200+ countries, AllianzJD has supported over 100 million customers worldwide, including adventurers and business travelers, in scenarios ranging from mountain rescues to urban medical crises.
Positioned as the essential first step for trips to China, Charming China allows visitors to explore with confidence and peace of mind. The policy reflects AllianzJD’s commitment to merging global risk management with localized solutions, ensuring travelers can fully immerse themselves in China’s cultural and natural wonders.
Learn more about Charming China travel insurance here.
About AllianzJD
AllianzJD, established in 2018, is a joint venture that merges JD.com’s technology-driven consumer expertise with Allianz’s global leadership in insurance. Specializing in innovative, tech-powered solutions, the company offers customized insurance products for businesses and individuals, including e-commerce-focused property & casualty (P&C), accident & health insurance, motor coverage, and more. Supported by strategically positioned offices in Beijing, Shanghai, Guangdong, and Sichuan, AllianzJD serves a global clientele of over 300 million users annually.
Yuxian paper-cutting is a UNESCO-recognized intangible cultural heritage. This unique Chinese art form is known for its intricate carved designs and vibrant hand-painted colors.
As the Chinese New Year approaches, JD Cloud’s ChatRhino (Yanxi, or 言犀) artificial intelligence generated content (AIGC) combines cutting-edge technology and new trends to bring this time-honored craft to a wider audience. A series of innovative designs that incorporate contemporary elements such as trending internet memes, world-famous artworks and popular tourist landmarks has infused the classic Chinese New Year motifs with young and fresh appeal.
“Technology serves as a catalyst for traditional culture. Through AI, we can introduce intangible cultural heritage to a broader audience, ensuring its preservation, vitality, and transmission,” said Xuefeng Geng, Director of the Yuxian Bureau of Culture, Radio, Television, and Tourism. “This collaboration with JD.com (JINGDONG) represents a harmonious blend of technology and intangible cultural heritage protection, inheritance, and innovative utilization.”
Paper-cutting designs by JD Cloud’s ChatRhino AIGC
Yuxian paper-cutting originated from the Ming Dynasty (1368-1644), which evolved from window decorations into a distinctive art form. Unlike typical paper-cutting, which relies on scissors, Yuxian artisans employ carving techniques using sharp knives on Xuan paper, followed by meticulous hand-painting—a process that makes it the only painted paper-cutting style in China. Traditional designs often feature flora, fauna, and auspicious symbols, each carrying profound cultural meanings.
Shuying Zhou is a third-generation inheritor, who has spent time exploring ways to modernize the art form. “I am always thinking about how to make more young people fall in love with paper-cutting,” Zhou reflects.
In the past, artisans primarily relied on traditional patterns passed down through generations to create designs. However, attracting young people needs a new approach that can link traditional culture that resonates with their lives. Zhou admits that artisans need to balance the preservation of cultural essence with bold innovations to have a broader appeal.
In addition to finding more modern patterns, artisans like Zhou also face the challenges of speeding up the design process. The intricate nature of this craft means that creating a new design can take anywhere from several days to over a week, posing challenges for mass production and adapting to contemporary tastes.
This is where JD Cloud’s ChatRhino AIGC solutions can help.
By training the AI model on thousands of traditional Yuxian paper-cutting designs, it has learned the intricate carving techniques and coloring methods that define the art. ChatRhino then integrates contemporary elements popular among younger generations—such as internet culture, anime, and modern aesthetics—to generate new designs. This approach not only accelerates the design process but also ensures that the art resonates with today’s audience.
“No matter if it’s from graphic design or carving techniques and coloring, AI has successfully preserved and recreated the unique charm of Yuxian paper-cutting,” commented Mande Lin, a Yuxian paper-cutting artisan.
The collaboration has yielded impressive efficiency results by producing designs hundreds of times faster than manual methods, with an adoption rate exceeding 50% among artisans.
The impact has also been expanded through JD’s platforms. Yuxian paper-cutting designs have been showcased in live-streamed events reaching audiences nationwide and even globally.
This fusion of ancient art and modern technology exemplifies how innovation can revitalize cultural heritage. As Yuxian paper-cutting embraces the digital age, it not only preserves its legacy but also ensures its relevance for future generations.