- Mar 09, 2020
- Chinese Consumers
JD’s Warehouse and Logistics Services Boost Sales of Health Merchants
by Hui Zhang and Tracy Yang
Hao Shi Li (Good Vision), a Chinese company dedicated to eye protection, has seen a nearly ten-fold sales increase year-on-year in February at its flagship store on JD.com due to employing the warehouse and logistics services provided by JD Logistics during the sales period.
According to Pu Zhang, general manager responsible for Hao Shi Li’s online business, the delivery efficiency of their products has improved significantly since the company decided to use JD’s warehouse and logistics services last year, and consumer complaints have been greatly reduced.
“In addition to the continued sales growth, our brand’s influence and overall consumer experience have also improved significantly since we started to use JD’s warehouse and logistics services in May 2019,” said Zhang.
Eye masks, a product that can relieve eye fatigue, have been very popular with students who have to spend most of their time studying online at home during the epidemic period. Hao Shi Li’s JD flagship store – which mainly sells eye masks for students, the elderly, and business people – was able to reach consumers in time with the help of JD Logistics. Leveraging JD’s warehouses in Wuhan, Hao Shi Li also donated a batch of eye masks, delivered by JD Logistics, to medical staff there.
JD has observed much better performance from merchants who used JD’s warehouse and logistics services than those who don’t during COVID-19, with those in the health products category performing extremely well.