May 27, 2021|
Jing Zao Partners with Ziroom to Launch Commercial Campaign
by Hui Zhang
JD.com’s private brand Jing Zao (literally means made by JD) announced a promotional campaign on May 27 in partnership with Ziroom, a business unit of China’s residual brokerage Lianjia.com, aiming to provide fresh graduates with high-end home decor products at affordable prices.
The campaign invited KOLs to recommend different decoration styles suitable for rental houses with products from Jing Zao. Additionally, Jing Zao created a package with products including a Latex pillow, hair dryer, humidifier, and intelligent trash can, all of which are necessary for fresh graduates moving into a new rental house. The campaign will last from May 27 to June 3 and will offer various coupons to consumers to make it easy for graduates to access high-quality products.
“Jing Zao pays attention to both life quality and the practicality of products. We care about every demand from our consumers, and would like to reduce consumers’ pressure through our customer-to-manufacture initiative,” said a representative from Jing Zao. “We hope to create more high-quality products and understand young consumers’ preferences through our cooperation with Ziroom.”
The creation of Jing Zao in 2018 came from Chinese customers’ real demands. The rising middle-class customers are constantly looking for a comfortable and high-quality lifestyle. What’s more, the desire for a “better lifestyle” is spreading to a larger customer base. Chinese society is experiencing a consumption upgrade. Before, only bigger brands were associated with higher quality, but working directly with factories to develop products enables JD to have strong control over the product quality. Also, without the layers of the dealer network, high-quality products can be sold for cheaper prices.
Ziroom was launched in 2011 and has become the biggest rental housing platform in China. The company so far operates in 9 cities in China, serving 2 million tenants and 300,000 landlords.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD and Goldwind Form Joint Venture in Clean Energy Development
