Jan 27, 2022|
Leading U.S. Brands Gear Up for JD’s Chinese New Year Grand Promotion
by Vivian Yang
The Chinese New Year (CNY) is the most important festival in Chinese traditional culture and is also a time when people shop for various items that preserve customs or represent a new start; or as gifts for family members. Each year, brands from home and abroad develop special offerings to cater to Chinese consumers’ demands as they prepare for the celebration in the month leading up to the festival.
This year, a number of brands from the U.S. have demonstrated standout campaigns for the new year shopping season, with the top 10 hot products and categories both witnessing around 20% sales growth YoY in the first two weeks of JD’s CNY Grand Promotion, which started on January 9th and will last till Feb 7th.
Snack foods and drinks are the must-haves for the family-bonding event. Coca-Cola unveiled its exclusive tiger family cans that highlight the upcoming “Year of Tiger” and family reunions. The brand has achieved over 100% sales growth YoY in the first two weeks of the promotion. Jack Daniel introduced CNY gift box of Gold No. 27 Tennessee Whiskey with sales increasing 64% YoY. Budweiser joined JD Super, JD’s omni-channel supermarket’s super brand day campaign on Jan 23rd. In the first hour of the campaign, 5,000+ cases of Budweiser’s beer were sold out and the brand achieved 455% GMV growth YoY during the day. Carlo Rossi’s wines imported from California is riding on its welcoming brand name, “Rossi”, which has a similar pronunciation of “happy things” in Mandarin. The brand saw a 76% growth in the first week of the promotion compared with the preceding week.
Almond Roca’s candies wrapped in red and golden packaging, are considered sweet and auspicious symbols. According to its parent company Brown & Haley, China’s lunar new year has become the second biggest holiday following Christmas for the brand, making up the lion’s share of Almond Roca’s consumption in Asia. Similarly, Kirkland Signature’s nut assortments are blending into the “eating together” festive atmosphere with its sales on JD.com rising by around 20% compared with the preceding week.
Digital and electronic products are among popular items during JD’s CNY Grand Promotion, as people want to switch to newer devices for a fresh start. Sales of Apple, HP, and Dell products all saw sales upticks compared with the preceding week. Popular brands on JD.com, like BOSE’s line-up has proven to be trendy, with purchases growing over 160% YoY.
Healthcare products are in high demand across all ages of Chinese consumers. They are appropriate gifts for senior family members. For instance, sales of MoveFree’s joint supplements increased by 28% YoY so far. China’s post-90s generation, aka Gen-Z, has already accounted for one-fourth of buyers for healthcare supplies. Severalnutrition brands including Centrum and Puritan’s Pride, have seen sales growth as the promotion begins.
Baby products are a star category on JD.com thanks to JD’s strong mindset among Chinese consumers for offering authentic and high-quality products. Baby food brands including Mead Johnson’s Enfamil, Gerber, Earth’s Best and more brands are all offering CNY promotions. Mead Johnson and JD are working closely on IP marketing to co-host “Mother and Baby Day” during the CNY Grand Promotion, and are partnering with celebrities and entertainment shows during the festival to engage with Chinese customers in a more dynamic way.
Other brands from the U.S. such as Estee Lauder, Elizabeth Arden, Adidas, Columbia and Timberland all presented their new year editions featuring the color red, tiger patterns and other Chinese aesthetic elements.
The Chinese New Year’s Day will fall on February 1st this year, followed by a week-long national holiday when people’s shopping enthusiasm will continue and will be supported by JD Logistics delivery service during the holiday.
This year marks the 10th year in a row that JD.com commits to delivery service during the Spring Festival holidays (January 31 to February 6), ensuring that customers across the country can receive their orders on time.
Another new spotlight for the Spring Festival 2022 is that JD became the exclusive interactive partner of China Media Group (CMG)’s Spring Festival Gala Show, which is akin to the U.S’ Super Bowl, enjoying an enormous audience both in and out of the country. JD has announced that it will give out RMB 1.5 billion yuan or $230 million worth of virtual red envelopes, coupons and physical gifts during the festival campaign with CMG which is expected to draw more brands’ engagement and shopping activities on the platform.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
Ambassadors-Turned-JD Couriers Deliver Imported Products to Chinese Consumers’ Doorsteps Ahead of the Year of Tiger
