Jul 28, 2022|
Max Mara Opens Flagship Store on JD Luxury
by Doris Liu
Max Mara partnered with JD to launch an official flagship store on July 28, introducing its ready-to-wear garments such as the classic 101801, Manuela and Teddy Bear coats as well as other clothing from its autumn/winter 2022 collection.
Notably, a white oversized cotton T-shirt with contrasting lettering print “Fashion equals Max Mara” from the brand’s latest collection was released exclusively online via JD Luxury. The T-shirt’s rock ‘n’ roll aesthetic combined with unisex style interprets the feminist fashion of Max Mara.
“Max Mara’s cooperation with JD is a crucial complement to the brand matrix of our high-end women’s apparel category. With extensive experience in luxury brand operation, professional and diversified services, JD will tailor solutions to the brand and work together to meet the different fashion needs of female consumers,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.
Max Mara has been in pursuit of Italian quality and craftsmanship since 1951, the year Achille Maramotti established the brand, with collections such as Studio, ‘S Max Mara, Cube and Leisure being developed to match modern classic women’s styles. The Max Mara Group operates over 2,600 stores in more than 100 countries and regions.
With a vast pool of over 580 million consumers, as well as JD’s unparalleled logistics and differentiated policy of zero-tolerance towards counterfeit goods, JD Luxury is home to more than 300 luxury brands, covering such categories as bags, apparel, footwear, jewelry, watches, among others. The number is expected to keep growing thanks to JD’s healthy ecosystem that enables both brands and customers to enjoy a bespoke experience in marketing and shopping respectively.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
White Paper Released at CCFA Summit: How Business Thrives in On-Demand Retail
