Dec 22, 2020| JD Retail
Mengniu Fresh and Frozen Products Sell Out in 2.5 Hours during JD Livestream
by Ling Cao
Mengniu, China’s leading dairy brand’s fresh and frozen dairy products JD were sold out in just 2.5 hours during a livestream event held on Dec. 16. Papa Huang (real name is Qichao Huang), who is always among the top hosts welcomed by JD fans hosted the event. Over 680,000 viewers tuned in.
Huang started to hold livestreams on JD since the beginning of last year. Considered as professional, easygoing, careful and “customer first” approach, Huang has gradually gained a stable fan base.
Huang has worked in the catering industry for eight years. Because of this, customers trust Huang when he introduces fruits and other foods during his livestream. He also decorated his livestream room in an American country style, and hung up previous awards he’s won, giving him even more clout with customers.
Huang coordinated with Mengniu and JD multiple times during the livestream for inventory replenishment.
Huang represents a group of livestream hosts who work with JD, recommending a healthy and high quality lifestyle to customers.
Nov 12, 2024| JD Retail
JD.com 2024 Singles Day Grand Promotion: Over 20% Growth in Shoppers
By 11:59 P.M. on November 11, JD.com reported a more than 20% year-over-year (YoY) increase in shoppers for its 2024 Singles Day Grand Promotion (also known as 11.11 or Double 11). Orders from JD Live’s livestreams, hosted by JD’s procurement and sales managers, surged 3.8 times YoY. More than 17,000 brands saw their transaction volume grow by over five times, and transaction volume from over 30,000 small and medium-sized merchants increased by 200% YoY.
Under the theme “Affordability and Quality”, JD.com offered hundreds of service options across eight categories, including quality assurance, delivery, and after-sales support.
Operational Highlights
JD Logistics’ workforce of over 340,000 couriers ensured timely deliveries nationwide. Expanded services included “delivery, installation, disassembly, and recycling” for large items in rural areas, extending the in-house delivery network to nearly 300 additional remote townships in Xizang, Xinjiang, and Guizhou. Nearly 200 townships in Xinjiang, Sichuan, Guizhou, and Shaanxi now benefit from one-stop services for large home appliances and access to trade-in options.
Key Data Highlights (October 14, 8:00 PM – November 11, 11:59 PM, 2024)
- Trade-In Program and Home Appliance Sales: JD.com’s trade-in program saw strong participation, with users from over 90% of rural and county areas participating. Large-screen TVs were especially popular, with over 60% of TV buyers opting for 75-inch models or larger. Transaction volumes for 519 home and appliance categories increased by 200% YoY, with best-sellers including energy-efficient air conditioners, robotic vacuum cleaners, dryers, zero-water-pressure smart toilets, and recliner sofas.
- AI-Enhanced Electronics: Sales of AI-enabled electronics surged, with a tenfold increase in AI learning machines and 100% YoY growth in computers, cell phones, and AI-powered peripherals. AI smart glasses sales rose by 200%, while high-tech consumer electronics like gaming CPUs, headphones, and action cameras saw transaction volume double.
- Innovative Product Bundles: JD Super, JD.com’s supermarket division, introduced over 20,000 product bundles across categories such as baby and maternal care, home cleaning, and food. These bundles achieved a 50% increase in transaction volume YoY.
- Winter Apparel in High Demand: Transaction volume of down jackets, outdoor jackets, thermal underwear, cashmere sweaters, and children’s snow boots doubled YoY. Over 300 brands of winter accessories, including hats and scarves, also saw their transaction volumes double.
- At-Home Healthcare Services Available in More Than 30 Locations: JD Health’s at-home nursing services expanded to over 30 locations, with order volumes rising by 300% compared to the previous month. Transaction volume for various products designed for seniors, including chronic medications, nutritional supplements, and medical devices, increased by 140% YoY.
- EV Products and Services Saw Strong Growth: JD Auto reported a 95% YoY increase in sales of EV charging stations, with installation service orders up by 110% YoY.
- JD NOW’s Record High Daily Order Volume: Participation in JD,com’s instant retail service, JD NOW, rose by 70% YoY, with over 600,000 offline stores joining the shopping festival.
- Industrial Belt Product Growth: Jingxi’s self-operated cleaning paper products saw transaction volumes increase by 300% compared to the previous month, including items like tissue boxes, hanging tissue packs, wet wipes, and cotton soft towels.
- New Products Drive Imported Goods Sales: New products are driving substantial growth for JD Worldwide, with 70% of its imported food offerings consisting of new products. Sales of imported Starbucks coffee beans and Chek Hup coffee increased over 20 times YoY, while Oreo-flavored ice cream and the overseas version of Wall’s ice cream more than tripled in transaction volume.
- Increased Sales of Electronics and Home Appliances Among European Customers on ochama: On ochama, JD.com’s European retail platform, food and beverages, fresh produce, as well as electronics and home appliances gained significant popularity. Sales of Chinese small home appliances increased by 200% YoY.
- JD Cloud Supports Brands’ Growth: JD Cloud supported over 7,500 brands through its ChatRhino-powered digital representative service, driving a 40% increase in transaction volume compared to the JD 618 sales. The intelligent customer service platform managed over 3.6 billion consultations. Transaction volume for interest-free installment options on JD IOU (Baitiao) increased by 33% YoY, while transaction volume for JD Pay shopping cards rose by 84% YoY.
- B2B Sales on JD Industrials and JD Business: JD Industrials saw a 50% YoY increase in user numbers and order volume on its MRO procurement platform. JD Business reported double-digit growth in enterprise procurement transaction and order volumes.
Nov 7, 2024| Global Partners/ Brands, JD Health, JD Logistics, JD Retail, JD Worldwide
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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