Jul 25, 2022|

MICHAEL KORS Makes Debut on JD.com


by Doris Liu

The flagship store of U.S. fashion brand MICHAEL KORS made its debut on JD.com on July 24, presenting a wide range of merchandise such as bags, apparel, footwear and accessories.

To celebrate the upcoming Chinese Valentine’s Day “Qi Xi” (July 7 on Chinese lunar calendar, which falls on August 4 this year), MICHAEL KORS has introduced a capsule collection filled with modern charm of romance on JD’s Little Magic Cube, a marketing channel to promote new products.

A small-sized crossbody tote bag from its Sinclair collection, which was available for the first time online, other bags from multiple collections such as Karlie, Hudson and Greenwich as well as Kendrick espadrilles and more were recommended in the capsule collection as the gift choices for JD’s customers.

Michael Kors is an award-winning fashion designer of luxury accessories and ready-to-wear apparel. Founded in 1981, the company that bears his name has more than 770 stores in 85 countries and regions. Products from the company are under the signature MICHAEL KORS COLLECTION, MICHAEL Michael Kors and MICHAEL KORS Men’s labels.

With over 300 premium brands, JD Luxury, JD’s dedicated luxury platform, makes its brand matrix grow rapidly to keep up with the needs of customers, while also providing an excellent strategy for the world’s top brands to expand in the Chinese market.