Jun 21, 2022|
Overseas Brands See Sales Surge in JD618 Grand Promotion
by Doris Liu
JD Worldwide, JD’s cross-border e-commerce business that gives Chinese consumers broader access to imported products, saw significant sales growth as well as recognition from overseas brands during this year’s JD618 Grand Promotion.
JD.com reported a total transaction volume of RMB 379.3 billion yuan during this festival, setting a record high by exceeding last year’s JD618 number. Thanks to JD Worldwide, hundreds of brands on JD Worldwide increased by 100 percent in the first 24 hours after the shopping event officially kicked off on May 31; and more than 400 brands and about 100 categories doubled in sales in the last 28 hours of the 18-day campaign ending at 23:59 (BJT) June 18.
In the final 28 hours, JD Worldwide reported a rise in transaction volume in multiple categories and brands. More than 50 cosmetic brands increased by 100 percent year-over-year (YOY), self-operated fashion went up by 98 percent, baby diaper sales and dietary supplements climbed by 243 and 70 percent YOY respectively. In addition, categories of luxury goods and watches grew over 300 percent.
French skincare brand L’Occitane was up 20 times YOY, dandruff shampoo brand Selsun by 165 percent YOY and Japanese cosmetic brand SUQQU by 18 times YOY.
“The growth was predicted, but I didn’t expect it to be so high,” said Pinky Nie, head of the official overseas flagship store of the UK’s Vitabiotics, a vitamins and supplements brand.
Launching on JD Worldwide half a year ago, it was the first JD618 campaign for Vitabiotics. The brand achieved an increase of 249 percent in sales conversion rate and 107.31 percent in GMV (Gross Merchandise Volume) month-over-month during JD618, with repeat purchase rate above the industry’s average level, according to Nie.
As the retail industry is confronted with uncertainties posed by the pandemic, data from JD618 reinforced confidence of overseas brands for entering the Chinese market. With JD Worldwide’s incubation capabilities, the cross-border business is expected to continue its recovery, bringing more quality products from around the world.
Jun 23, 2025|
JD.com Named to Gartner’s Global Supply Chain Top 25 for Second Consecutive Year
JD.com, also known as JINGDONG, has been named to the Gartner Supply Chain Top 25 for 2025 for the second consecutive year. The recognition underscores the company’s excellence in the global supply chain sector driven by sustained innovation. As the 22nd ranked company, JD.com remains the only Chinese retailer to be included in the Top 25, joined by global supply chain leaders including Apple, Amazon, P&G, Unilever, Walmart and more.
As the industry’s most prestigious ranking, Gartner Top 25 evaluates companies based on key areas including financial metrics, ESG performance, and expert opinion. Gartner also identified three success drivers shaping this year’s rankings: -autonomous operations, agentic AI, and water stewardship.
Technology Drives Efficiency Elevation
Since launching its comprehensive technology transformation in 2017, JD.com has invested more than RMB 140 billion in R&D. By the end of 2024, the company’s supply chain infrastructure assets increased to RMB 161 billion, up 12% year-on-year.
These investments have helped fuel the company’s highly efficient operations. Managing over 10 million self-operated SKUs, JD.com maintained an impressive inventory turnover of approximately 30 days in 2024. The company also launched TimeHF, its first self-developed billion-scale time series forecasting model, improving forecast accuracy by over 10% and enhancing scientific and accurate inventory management.
Smart Logistics for Speedy Fulfillment
JINGDONG Logistics (also known as JD Logistics) operates over 40 “Asia No.1” intelligent logistics parks across China, where AI-powered scheduling robots work alongside warehousing staff to improve storage efficiency by 10%. To further improve logistics efficiency, cutting-edge systems such as pick robots, sorting machines, and autonomous delivery vehicles work at scale to improve performance.
The “Logistics Brain” system powers dozens of real-world business scenarios across JD.com’s network. For example, the “Courier Assistant” and “Smart Station Manager” use AI to reduce manual hours and enhance management efficiency at front delivery stations. In agriculture, blockchain-based traceability platforms have helped increase fruit and vegetable sales by 30%, while spatial-temporal intelligence tools have shortened store location planning cycles by 80%.
Guided by the principle of bringing goods as close as possible to the customer, JD.com has continued to optimize its logistics network and delivery processes by minimizing handling steps and shortening transportation distance. Today, 95% of JD.com’s retail orders in China can be delivered within 24 hours.
AI for Full Supply Chain Efficiency
JD Cloud is the technological cornerstone of JD.com, its self-developed large language model (LLM), which supports the intelligent upgrade across the company’s supply chain. JD Cloud’s proprietary intelligent agent, JoyAgent 2.0, addresses both general and complex commercial queries and is currently running more than 14,000 instances internally. Meanwhile, its “Joy Inside” program connects with leading robotics partners to offer highly personalized, intelligent companionship solutions.
Additionally, JD.com is leveraging AI to drive full-chain efficiency. The “Logistics Brain” system integrates LLMs and digital twin technology to enable real-time simulations for billions of orders, accelerating fulfillment times by over 12% during the 2024 JD.com Singles Day shopping festival.
Green Supply Chain
JD.com is also a leader in building a low-carbon supply chain through innovative green technologies. Its self-developed carbon footprint platform, Jingtanhui, serves over 100 brands, helping manage more than 500 tons of carbon assets, and manages over 40 million waybills. The program has been recognized in China’s national green technology promotion catalog. The company supports paperless operations through its procurement system saving paper equivalent to 20,000 trees annually, while smart packaging algorithms strike a balance between sustainability and cost. In 2022, JD.com launched the “Green Impact Initiative” to encourage eco-conscious consumption and carbon-inclusive actions. Working with brand partners, JD.com has generated approximately 100 million green orders reinforcing its position as a sustainability leader.
People-Focused, Socially Responsible
As of April 30, 2025, JD.com employed over 720,000 personnel under the company’s ecosystem and has been recognized by Fortune China’s ESG Impact List for three consecutive years (2022–2024). JD.com will continue to build a more intelligent, efficient, and green supply chain as part of its long-term commitment to serving global consumers and partners, and driving high-quality development across the industry.
Jun 19, 2025|
JD.com Sets New Record for 618 Grand Promotion: Over 2.2 Billion Orders Placed, More Than 100% Year-on-Year Growth in Shoppers
JD.com announced that it achieved record-breaking results during the 2025 JD.com 618 Grand Promotion, the company’s anniversary and China’s largest mid-year shopping festival. As of 11:59 PM (UTC+8) on June 18, the number of purchasing users more than doubled year-on-year. Across JD.com’s online and offline retail, and food delivery businesses, total order volume surpassed 2.2 billion orders. At the same time, the JD.com app reached a new all-time high in daily active users (DAU). The company continued to lead the industry in both scale and growth of the electronics (3C) and home appliance categories, while apparel & beauty, and daily necessities posted the fastest growth in the industry. Orders from over one million offline stores saw robust growth.
JD.com’s food delivery business is connected to over 1.5 million quality restaurants across 350 cities in China. Supported by a nationwide network of more than 120,000 riders, JD Food Delivery has seen its daily orders exceed 25 million during this year’s 618 promotion.
On June 18, JD.com opened its first 7FRESH Gourmet MALL in Harbin, marking the debut of China’s first gourmet mall to feature full live-streaming of kitchen operations, offering customers peace of mind. JD MALL, the company’s flagship experiential retail format, is also rapidly expanding across the country, with a total of 24 locations. Millions of offline stores nationwide also joined the 618 Grand Promotion, providing consumers with a seamless omnichannel shopping experience. Over 3,000 JD Electronics stores saw their sales increase by more than 240% year-on-year. JD Auto Care service orders increased by 263% year-on-year.
Leveraging JD.com’s industry-leading automated logistics and global supply chain capabilities, the company’s European retail business now covers 25 countries through the ochama and Joybuy e-commerce platforms, with same-day and next-day delivery services available in multiple locations. Transaction volume of home appliances on ochama increased by 141% year-on-year on the first promotion day of the 618. JD Global Sales has also expanded its direct-shipping logistics service to 36 countries and regions, including Singapore, Japan, and South Korea. In addition, JD Worldwide, the import cross-border e-commerce business, saw sales of gaming consoles surge by over 110% year-on-year.
During this year’s 618 promotion, JINGDONG Logistics (JD Logistics) achieved a new milestone by delivering fresh lychees from Guangdong’s Lingnan orchards to consumers in major Chinese cities within just 24 hours. This feat was made possible through a combination of air transport, high-speed rail connections, dedicated cold-chain routes, and expanded cold-storage networks. Advanced sorting equipment deployed at production sites ensured both speed and freshness. JINGDONG Logistics’ “Integrated Delivery & Installation” service achieved a year-on-year surge exceeding 300% in orders for large home appliances. Notably, On June 18, JINGDONG Logistics launched JoyExpress, its self-operated B2C express delivery service in Saudi Arabia, providing delivery as fast as same-day or next-day. JD couriers collectively traveled approximately 14.4 million kilometers every day during the event—a distance equivalent to circling the globe 360 times.
New business models are driving transformative upgrades for local industries. JD Super, the supermarket division of JD.com, is now collaborating with more than 100 specialized agricultural belts nationwide, helping farmers to establish over 1 million mu (or approximately 66,667 hectares) of JD-certified production bases. These efforts not only boost sales of regional specialties like Lingnan lychees but also pass savings directly to consumers through streamlined farm-to-table pricing.
On the technology front, JD Technology’s Digital Representatives powered over 17,000 brand live-streaming rooms. These AI virtual assistants went beyond merely handling overnight broadcasts; they actively engaged with audiences across multiple time slots, gaining widespread popularity. Crucially, the technology lowered the barriers to entry for smaller businesses, enabling even modestly resourced merchants to easily adopt and benefit from 24/7 interactive sales channels. Meanwhile, JD Cloud’s JoyBuild, a large language model-development platform powering the festival’s technical backbone, saw its API calls surge by 212% compared to the same period last year.
The success of JD.com’s 618 promotion demonstrates how innovation and consumer needs drive each other. By strengthening every link in our supply chain—from farmers’ fields to AI systems to delivery networks—we create shared benefits. Whether customers shop through their screens or at offline stores, JD.com delivers consistent high quality, great value, and premium service.
JD.com Reports over RMB 379.3 Billion Yuan Transaction Volume for 2022 618 Grand Promotion
