Jun 21, 2022|
Overseas Brands See Sales Surge in JD618 Grand Promotion
by Doris Liu
JD Worldwide, JD’s cross-border e-commerce business that gives Chinese consumers broader access to imported products, saw significant sales growth as well as recognition from overseas brands during this year’s JD618 Grand Promotion.
JD.com reported a total transaction volume of RMB 379.3 billion yuan during this festival, setting a record high by exceeding last year’s JD618 number. Thanks to JD Worldwide, hundreds of brands on JD Worldwide increased by 100 percent in the first 24 hours after the shopping event officially kicked off on May 31; and more than 400 brands and about 100 categories doubled in sales in the last 28 hours of the 18-day campaign ending at 23:59 (BJT) June 18.
In the final 28 hours, JD Worldwide reported a rise in transaction volume in multiple categories and brands. More than 50 cosmetic brands increased by 100 percent year-over-year (YOY), self-operated fashion went up by 98 percent, baby diaper sales and dietary supplements climbed by 243 and 70 percent YOY respectively. In addition, categories of luxury goods and watches grew over 300 percent.
French skincare brand L’Occitane was up 20 times YOY, dandruff shampoo brand Selsun by 165 percent YOY and Japanese cosmetic brand SUQQU by 18 times YOY.
“The growth was predicted, but I didn’t expect it to be so high,” said Pinky Nie, head of the official overseas flagship store of the UK’s Vitabiotics, a vitamins and supplements brand.
Launching on JD Worldwide half a year ago, it was the first JD618 campaign for Vitabiotics. The brand achieved an increase of 249 percent in sales conversion rate and 107.31 percent in GMV (Gross Merchandise Volume) month-over-month during JD618, with repeat purchase rate above the industry’s average level, according to Nie.
As the retail industry is confronted with uncertainties posed by the pandemic, data from JD618 reinforced confidence of overseas brands for entering the Chinese market. With JD Worldwide’s incubation capabilities, the cross-border business is expected to continue its recovery, bringing more quality products from around the world.
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The J Shop Launches Its First Flagship Store in Chengdu
by Doris Liu
The J Shop, JD’s upgrade of its Fashion and Lifestyle business, officially launched the first flagship store on July 2 in Chengdu, one of the largest cities in southwest China, offering local customers around 400 brands, 2,000 products and several immersive experience areas featuring various themes.
The 1,000 square-meter brick-and-mortar retail store, located in the well-known Chunxi Road shopping district, brings together a full range of new fashion and lifestyle categories of cosmetics, apparel, lifestyle, sports, luxury fashion, watches and more.
With JD’s core capabilities in digital supply chain and omnichannel, the J Shop can quickly complete new product launches and product circulation based on dynamic changes in consumer trends and product adjustments by brand merchants, leading to a stronger ability to meet consumers’ needs in new fashion and lifestyle purchases, said Terry Wang, general manager of JD Beauty.
In order to enhance customer experiences at the mall as well as strengthening the links of both online and offline businesses, the J shop has set up photo-ready scenarios featuring products for social media posting. Also, customers can occasionally join livestreams in the mall to enjoy a more comprehensive shopping experience.
In addition, the store will soon kick off one-hour delivery services, which enables customers to receive their orders within an hour as long as their homes are within a radius of 5 kilometers from the store.
The J Shop deeply integrates JD’s capabilities in commodity and service in omni-channel retailing. The online channel of the J Shop became available on JD’s App from early May, followed by the opening of pilot offline stores in five cities of Xi’an, Shenzhen, Chengdu, Yinchuan and Beijing.
In the JD618 Grand Promotion that ended on June 20, the overall performance of the J Shop had improved dramatically, with 531 categories and 9,707 brands doubling sales while omni-channel business rose by 83 percent year-over-year (YOY).
The flagship store in Chengdu was completed with an in-depth cooperation between JD and Chinese cosmetics brand Perfect Diary. The previous pilot stores also saw JD’s cooperation with Italian luxury retailer COSCIA, Huaguan Shopping Mall and JD Mall to provide new sales channels and display scenarios for more brand merchants.
In the process of exploring the new model of digital omni-channel ecosystem, the J Shop will join hands with more partners to actively embrace offline business and create new growth value, said Carol Fung, Senior Vice President of JD.com and President of JD Fashion and Lifestyle business group. The J Shop will continue to improve and innovate through practice to better accommodate consumers’ needs in fashion and lifestyle consumption and experience, Fung added.
JD.com Reports over RMB 379.3 Billion Yuan Transaction Volume for 2022 618 Grand Promotion
