JD Co-develops Oranges Gift Box with Yang’s Fruit

Posted on by Hui Zhang

by Hui Zhang

JD.com and Yang’s Fruit, a fruit processing, trade and planting enterprise, co-developed a gift box of navel oranges through JD’s Consumer-to-Manufacturer (C2M) initiative, which detects trends, and turns trends into products that consumers race to buy. The gift box has quickly become a hit since it was launched on JD on Jan. 20.

Navel oranges are popular among Chinese people as a gift during the Spring Festival because they symbolize good wishes for the recipients.

Based on consumption trends and consumers’ demands, JD decided to work with Yang’s Fruit to co-develop navel orange gift boxes.

Relying on its market insights, and leveraging technology advantages, JD predicted the sales volume, and confirmed the supply in advance to further reduce costs in the supply chain and improve the efficiency of production capacity.

JD.com and Yang’s Fruit, a fruit processing, trade and planting enterprise, co-developed a gift box of navel oranges

Thanks to a beforehand analysis, the co-developed gift box containing the best quality navel oranges at as low as RMB 24.9 yuan was widely welcomed by JD’s consumers and sales of the gift box increased by 90% YOY from Jan. 1 to Jan. 31.

“JD’s big data accurately predicted product sales, allowing us to make targeted adjustments in procurement, packaging, and overall planning of production lines and supply chains to achieve cost reduction and efficiency,” said a spokesperson from Yang’s Fruit.

JD has also worked with various fruit processing companies to successfully co-develop strawberries, apples and cherries through its C2M initiative.

 

(zhanghui36@jd.com)

DCEP Test Run in Beijing’s Wangfujing Ice & Snow Shopping Festival

Posted on by Ling Cao

by Ling Cao

Total 50,000 DCEP (Digital Currency Electronic Payment) red envelopes will be issued to Beijing residents in the Digital Wangfujing Ice & Snow Shopping Festival hosted by the Dongcheng district government of Beijing Municipality, according to the Beijing Local Financial Supervision and Administration information reposted on the JD Technology WeChat account.

The envelope equals to RMB 200 yuan each, and will be issued by drawing lots. The DCEP can be used at designated stores online and offline, including selected stores in Wangfujing, as well as the special initiative area under JD app.

The pre-order channel will be opened to Beijing residents from 00:00 o’clock on Feb. 7 to 23:59:59 on Feb. 8. Individuals in Beijing (based on the GPS location) can log into the “Glamorous Wangfujing” (魅力王府井) mini program to check the details, and apply for registration on the JD app or Jingxi app. Customers who have won the lottery will be able to download the DCEP app to access the currency, which can be used from 9 PM on Feb. 10 to 24:00 on Feb. 17.

Last week, JD announced that it will support the second DCEP  test program in Suzhou, partnering with the Suzhou Municipal Government during Feb. 5 to 26 to jointly launch the DCEP X Suzhou’s Chinese New Year Grand Promotion of JD event.

In Double 12 Grand Promotion of 2020, Suzhou’s government issued RMB 20 million DCEP consumption red envelopes to residents, and was the first city to test online consumption scenarios by DCEP, with JD Technology providing support in technology and services, helping connect financial institutions with online purchasing applications.

Fei Peng, head of the DCEP program at JD Technology said, “JD Technology has self-built the payment and settlement service platform, which can provide nonstop 24/7 transaction services. Using the patented dynamic rule splitting algorithm, we can solve the problem of massive data reconciliation, enabling 50 million transaction reconciliations to be completed in 15 minutes.”

 

(ling.cao@jd.com)

JD Recommends Popular Home Appliance Products for Chinese New Year

Posted on by Rachel Liu

by Rachel Liu

Based on different kinds of needs among Chinese customers, JD Home Appliances released a list of hot-selling products for customers through Chinese New Year.

TV is a must-have for many customers during the long holiday. Thin and colorful OLED TVs are popular among JD customers, and for those who love to play video games or watch TV programs, JD also provides gaming TV and sight-protection TVs. The Top 3 most popular TV brands during JD’s Chinese New Year Promotion are Xiaomi, Skyworth, and Hisense.

As many customers are expecting to have a grand New Year’s feast at home, sales of dish washers have seen a great increase, especially tabletop dish washers, which are suitable for customers who haven’t installed built-in dishwashers. The Top 3 most popular dishwasher brands on JD during the festival are Siemens, Midea, and Panasonic.

House cleaning before Chinese New Year is a popular Chinese tradition, which means to bid farewell to the old year and usher the new year. Sales of vacuum cleaners also increased ahead of Chinese New Year, with Dyson, Xiaomi and LEXY becoming the Top 3 best-selling brands.

Other home appliances that customers are shopping for ahead of Chinese New Year include refrigerators, washing machines, air-conditioners and water purifiers. JD continues to provide delivery, installment and maintenance services for large home appliances during Chinese New Year, and orders of related products increased from 30% to 70%.

Besides online, JD’s offline home appliance flagship stores also continue to provide services during the holiday. The stores will provide all kinds of interesting New Year’s activities and product experience opportunities for local customers. “Many customers plan to stay at home for entertainment during this holiday, and we have seen a sales increase of video and audio products in store. Additionally, many customers will move to their new houses before the new year, so sales of home appliances also increased,” said a representative of the JD Home Appliance Flagship Store in Bengbu, Anhui province.

 

(liuchang61@jd.com)

JD Express Delivers Gifts Plus Video Messages

Posted on by Ella Kidron

by Ella Kidron

JD consumers sending Chinese New Year gifts can now add a video message to make the gifts extra special.

The feature, which is available through JD Express for a limited time starting Feb. 5, enables people across China to attach a 15 second video or a photo when they send parcels. It can currently be enjoyed by gift senders in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Xi’an and Shenyang. The sender simply needs to place an order, and a JD Express courier will come to their door to pick up whatever gift they wish to send.

When the JD courier arrives at the recipient’s door, they can scan a QR code in order to view the message. This is not the first time for JD to launch such a feature. It is particularly timely this year given that many people will opt to stay in the city in which they work during the holiday instead of traveling out of COVID-19 precaution.

JD Express’ photo & video message feature

JD Express’ photo & video message feature

“I’m not able to go home this year,” said Ms. Wu, a resident of Shanghai originally from Hunan province. She is keen to try out the video message feature. “I’m going to record a video when I send my gift to my dad tomorrow. Even though I won’t be with him, this is a fun way to let him know I’m thinking about him.”

For the ninth consecutive year, JD is providing uninterrupted delivery during the Chinese New Year holiday across 200 cities nationwide, guaranteeing a healthy and happy holiday for all.

 

 

(ella@jd.com)

JD Supports DCEP Test Run in Suzhou for the Second Time

Posted on by Ling Cao

by Ling Cao

JD will support the second DCEP (Digital Currency Electronic Payment) test program in Suzhou, partnering with the Suzhou Municipal Government during Feb. 5 to 26 to jointly launch the DCEP X Suzhou’s Chinese New Year Grand Promotion of JD event.

Local residents will be issued 150,000 DECP red envelopes, with RMB 200 yuan each, totaling RMB 30 million yuan. Residents who have won the lottery can purchase selected products on the JD app, Jingxi app, as well as JD Finance app.

Residents can also purchase products at selected offline stores in Suzhou, including JD’s 5STAR home appliance stores, JD’s computer and digital products stores and JD’s convenience stores, as well as other supermarkets, lifestyle, daily necessity stores, and restaurants.

JD Technology, JD’s business group focusing on serving industrial enterprises and institutions via technology, is the integrated technology and service provider for the program, and will closely cooperate with operators to support the program into application.

The pre-order process will open from 00:00 o’clock on Feb. 5 to 24:00 on Feb. 6. Residents can pre-order the lottery on the JD app or Suzhoudao app, a city lifestyle service app. The results will be announced at 6PM on Feb. 10, and then participants will be able to download the DCEP app to access the currency. The red envelopes can be used from 6 PM on Feb. 10 to 24:00 on Feb. 26.

This is the second time for Suzhou to test the DCEP program on a large scale. Last Double 12 Grand Promotion, Suzhou’s government issued RMB 20 million DCEP consumption red envelops to residents, and was the first city to test online consumption scenarios by DCEP, with JD Technology providing support in technology and services, helping connect financial institutions with online purchasing applications.

JD Technology was among the first group of technology companies to test the DCEP in China with state owned banks and connected with online scenarios. JD also helped merchants upgrade their payment systems, as well as developed cash-on-delivery services for customers.

Fei Peng, head of the DCEP program at JD Technology said, “JD Technology has self-built the payment and settlement service platform, which can provide nonstop 24/7 transaction services. Using the patented dynamic rule splitting algorithm, we can solve the problem of massive data reconciliation, enabling 50 million transaction reconciliations to be completed in 15 minutes.”

 

(ling.cao@jd.com)

JD Doubles Subsidies for Its Holiday Workers to RMB 200M Yuan

Posted on by Yuchuan Wang

by Yuchuan Wang

In the ninth consecutive year providing nonstop delivery during the Chinese New Year holiday, JD Logistics will further increase its subsidies for frontline employees such as couriers and warehouse staff working during the holiday to RMB 200 million yuan, doubling the RMB 100 million yuan initially announced in January.

“My parents are in Shijiazhuang. I decided to stay [in Beijing] where I work when I saw the surge of COVID-19 cases in my hometown,” said Kunlin Yin, a JD courier in Beijing.

As more and more Chinese people choose to stay where they work for Spring Festival holiday to reduce the possibility of being infected with COVID-19, JD’s data has shown a sharp increase in remote orders — where the sender and recipient cities differ. From the Dec. 8-20 on the lunar calendar, remote orders increased 55% YOY.

This year, JD expanded its CNY delivery policy such that customers in 30 provinces, municipalities and autonomous regions, nearly 300 cities and 1,500 counties and districts can receive orders during the holiday as fast as usual.

 

(yuchuan.wang@jd.com)

Photo Gallery: This Week at JD (January 30 – February 5)

Posted on by Yuchuan Wang

Authorized by the Guozijian Museum, JD and Amazon Kindle launched an exclusive JD super box for the upcoming Chinese New Year. The super box includes the classic Kindle Paperwhite, a specially designed Kindle cover featuring traditional Chinese calligraphy of Guozijian (国子监), which is the highest education and education administration body of ancient China since Emporor Yang Guang (569-618AD) of Sui, a one-month card for Kindle Unlimited, a Kindle 2021 diary notebook, plus Chinese couplets and CNY red envelopes.

 

Chinese smartphone maker OnePlus has set up special demonstration areas at 41 JD Home stores in cities including Beijing, Shanghai, Nanjing and Hangzhou. Based on the cooperation, JD will give OnePlus access to its livestreaming technology and data resources, as well as one-hour delivery service. Meanwhile, OnePlus will provide sufficient supplies, brand training, and promotion support to the stores.

 

A customer in Shijiazhuang is typing the verification code to pick up his order from the smart delivery vehicle

JD has rolled out a smart delivery vehicle in Shijiazhuang, Hebei province, one of the latest epicenters of the COVID-19 outbreak. The vehicle can be loaded with 24 parcels at a time. Couriers would disinfect the vehicle before it leaves the delivery station. It plans its own route based on autonomous driving technologies, and travels unsupervised to a designated pick up point. Once it arrives, it would make a phone call to the customer and send a message with a verification code to retrieve the orders.

 

JD Pet, together with charity organizations including NPI, a Shanghai-based charity organization, Beijing Animal Adoption Day, as well as pet product brands including Mars, My Foodie, Nature Bridge and more have donated 10,000 kg pet food for homeless animals.

 

Tonic Snacks Trending as Chinese New Year Gifts

Posted on by Vivian Yang

by Vivian Yang

Searches of gift boxes of tonic products have tripled since the beginning of JD’s New Year Grand Promotion (Jan 8 until now) compared with the same period last month, and ready-to-eat tonics are gaining popularity among Chinese consumers, said JD Health’s Tonic Industry Data Report 2020.

“Healthy & tonic snacks have become a new trend in this traditional industry,” a staff of the tonic business department of JD Health pointed out, noting the traditional way of taking Chinese tonics involves tedious cooking processes such as steaming, boiling, stewing and more, which deters many young people. Now customers can find and shop for many ready-to-eat tonics on JD.com, such as steaming bird nests with sugar, fish maw, Ejiao (colla corii asini) cake, and dried Chinese wolfberry tea. These small-bag packed instant tonic products are convenient to eat and carry, and serve as nice New Year gifts for families and friends.

Hot-selling ready-to-eat Ejiao cakes on JD.com

JD’s data shows that remote orders of tonic products grew more than 35% from last month. Many people living in first-tier cities have started to send tonic gift boxes to their families in third or fourth-tier cities since this January. Gift boxes with assorted tonics are the most popular, noted a JD Health representative.

Diving into the specific products, Chinese consumers’ top tonic choices include bird nests, health tea, cordyceps sinensis, fish maw and ginseng. Female consumers account for more than 70% of sales for bird nests and fish maw, consumers under 30 years old fancy health tea, and those above 45 years old prefer cordyceps sinensis and ginseng.

In terms of regional differences, people from southern China, especially those living in the Yangtze River Delta and the Pearl River Delta spend more on raw ingredients and prefer to cook them in the traditional ways for fine nourishment, whereas people from northern China and northeast China show more willingness toward the ready-to-eat offerings, according to the data from JD Health’s report.

The Yangtze River Delta covers three provinces of Jiangsu, Anhui, and Zhejiang, as well as the city of Shanghai. The Pearl River Delta consists of nine cities in Guangdong province, including Guangzhou, Shenzhen, Shantou and the others.

 

(vivian.yang@jd.com)