by Yuchuan Wang

JD launched a new type of JD Convenience Store, Mini Shop, in late July in Xi’an, Shaanxi province. This shop provides a self-service shopping experience for working professionals in neighboring office buildings. However, this mini shop model can be adapted and is fully customizable to different shopping scenarios such as libraries, airports and train stations, hotels and more.

While the size of JD Convenience Store is about 80-150 square meters in size, the size of mini shop is only about 15 square meters and offers ready-to-eat food and beverages, snacks and stationery. Working professionals can help themselves and proceed with automated checkout, which supports facial recognition payment using JD’s technology.

Kehao Zhao, the shop owner said, “the cost of opening such a shop is quite lower. In less than half a month, the store’s turnover can already cover the cost of rent, workers, and water and electricity bills. And it keeps rising.”

JD provided Zhao with professional guidance in terms of shop design, decoration, product selection and shelf display.

JD has also provided the mini shop with JD Convenience Store Go, a WeChat mini program that customers can order products online, and the products will be delivered by the shop directly to the office.

(yuchuan.wang@jd.com)

by Rachel Liu

JD Data shows that, on the first half of 2020, there are over 10,000 FMCG brands achieved sales increase of over 100% on JD, and sales of 200 brands achieved over RMB 100 million yuan, over 20 brands achieved over RMB 1 billion yuan.

The 2020 H1 E-commerce Trend White Paper released by Nielsen shows that sales of daily need products such as food increased rapidly on ecommerce platforms since the beginning of 2020, and the sales increase on JD surpasses the average increase among all platforms. This is because many stores were not able to open during the epidemic, and customers spent more time to cook and eat at home, which changed their consumption habit.

Nielsen data also shows that, since the epidemic, the discussion of ecommerce on Weibo, the Twitter-like social platform in China, has continued to grow, especially during the key promotion periods such as Women’s Day and 618 Grand Promotion. During the epidemic, among all the discussion about JD on Weibo, the proportion of discussion on delivery speed increased to nearly 30%, which shows JD’s advantage on product supply and logistics delivery has been largely recognized by customers. 45% of the feedback on JD’s shopping experience mentioned that “JD is a trusted platform”. JD’s efforts on donating medical and daily resources and ensuring supply were also highly praised by Weibo users. Since 618 Grand Promotion, discussions of JD on Weibo are more focused on “trust” and “big platform”.

JD achieved transaction volume on the platform of over RMB 269.2 billion yuan, during the sales period of this year’s 618 Grand Promotion, up more than 33.6% year on year. Over 90% of key brands launched new products on JD during this 618.

(liuchang61@jd.com)

by Ling Cao

En Bao is a classic toy company in Shantou, Guangdong province, focused purely on exports with no experience in selling to the domestic market in China. During COVID-19, it faced challenges such as cancellation of orders, inventory backlog, and poor cash flow. Jingxi, JD’s social e-commerce platform, has helped En Bao to tackle these problems by providing support in areas such as product selection, packaging, and pricing. En Bao’s situation has improved through the cooperation. In two weeks, 20,000 items new products jointly selected by JD and En Bao have been sold.

Jingxi has provided various types of help for merchants, covering e-commerce experience, livestreams, C2M and more. In two months since the middle of April, over 10,000 merchants who previously focus on the export business have joined the platform. During June 1-17^th, orders from these merchants increased over 100% compared with same period in May. Merchants are mainly from Guangdong, Fujian and Zhejiang, covering apparel, electronics and home furnishings.

Liyuan Sheng produces mobile phone accessories, and has focused on offline for more than 20 years. The company kicked off its e-commerce business with Jingxi, transitioning part of its export business to the domestic market. During the 618 Grand Promotion, orders surpassed 110,000, increasing 251% compared with the same period the previous month.

A JD representative said, “Jing Xi plans to launch a new round of the program to help merchants transition their export business to the domestic market, and further help them to deal with challenges during this transition.”

(ling.cao@jd.com)

by Ella Kidron

A recently released report shows that the high-quality service provided by JD is one of the key factors enhancing the attractiveness of online channels, and has greatly promoted the rapid growth of domestic mobile phone sales.

In the report, Canalys, a leading global technology market analyst firm, finds that the smart phone market in the Chinese Mainland posted 25% quarter-on-quarter growth in the second quarter of 2020. This comes despite the market contracting 7% as compared to Q2 2019, and given the undeniable impact of COVID-19. The performance indicates that China’s smartphone market is on track for a gradual recovery.

Industry insiders believe that the recovery of the mobile phone market in the second quarter is directly related to the “post-epidemic outbreak” 618 Grand Promotion. JD.com, as a representative e-commerce platform, launched a series of attractive preferential policies during the period, fundamentally simulating consumers’ desire to buy and providing a boost to further stimulate the growth of the overall sales of mobile phones.

Jason Low, Senior Analyst at Canalys said in a press release that the significant marketing push and sales incentives offered by major e-commerce players during the quarter helped smartphone vendors see stronger than expected Q2 results, despite offline traffic being weak.

During the 618 Grand Promotion, in order to provide consumers a comprehensive online buying experience, JD Mobile created an all-encompassing service matrix, covering pre-sale, sale and after-sale, including one-hour delivery service, trade-in programs, 30-day hassle-free returns and other services covering product trial, easy payment, logistics and distribution. According to the 2020 6.18 B2C Online Phone Market Analysis Report released by the China Market Information Research Association released a few days ago, JD accounted for 58% of the mobile phone market during the period.

According to the Canalys report, in Q2 2020 Huawei exceeded Samsung for the first time, becoming the world’s number one smartphone maker in terms of shipments. Vivo came in second, accounting for 16.3% of the market, a quarter-on-quarter growth of 23%. OPPO and Xiaomi followed, shipping 14.5 million and 9.30 million units respectively. Apple came fifth, shipping 7.70 million units in China.

(ella@jd.com)