Sales Soar in China for Cameras, OLED TVs and Gamer Gear

Posted on by Rachel Liu

China’s growing appetite for full-frame cameras and OLED TVs was on full display last month as consumer favorites Sony, Logitech and Dell launched Super Brand Day sales via JD.com, China’s largest retailer.

JD Super Brand Days are special campaigns designed for brands looking to gain consumer attention, significantly raise brand awareness, and increase sales in China. The campaigns include special discounts, promotions and shopping experiences, and often lead to sales that are many times brands’ average sales in an entire month.

Sony held its Super Brand Day on August 26 with outstanding results, including the largest increase of new followers of the brand on JD.com in a single day. Full-frame camera sales increased 750% compared to the average of the previous 30 days, and OLED TV sales increased 20 times the average of the previous 30 days. Of TV consumers making purchases of over RMB 10,000, over 80% chose Sony on the brand’s Super Brand Day.

Logitech held its Super Brand Day on August 29. Featuring Line Friends characters, eSports teams, and the popular actor Li Yifeng, Logitech hit a new record for a single day of sales. The “RNG Champion Set”, which includes the G502 gaming mouse and G610 gaming mechanical keyboard, was a big hit, reaching over RMB 10 million in sales on the day. In addition, overall purchases by female customers during the sales period increased by nearly 30%.

And Dell’s Super Brand Day was held on August 30. The sales of Dell products reached over RMB 100 million in just 27 minutes. The full day sales were 2.57 times higher than last Singles’ day, including over 40,000 laptops sold during the sales event.

The success of the sales show that, as consumers look to trade up for quality and premium brands, consumption upgrades have become the core driving force for the growth of the consumer electronics segment in China. According to research by GfK, the proportion of China’s retail sales of high-end products continues to increase, from 21% in 2012 to 23% in 2018. Research by Nielsen finds that 56% of Chinese consumers say they buy premium products to feel or demonstrate success, with 48% of Chinese consumers say they’re willing to pay a premium for electronics, compared to 38% for clothing and cosmetics.

In particular, premium electronics brands thrive on JD.com, thanks in part for the company’s authenticity guarantee and consumer trust in the JD platform. Last month, Bose launched its new noise-masking sleepbuds in China, with pre-orders taken through JD.com and over 10 JD offline retail experience shops in Beijing, Shanghai, Guangzhou, and Shenzhen providing special Bose product displays for customers to experience the product.

More: https://jdcorporateblog.com/how-jd-uses-big-data-to-take-offline-partners-retail-businesses-to-the-next-level/

Since JD.com launched the first Super Brand Day in January 2016, the sales events have supported well-known brands and products, including fresh foods, fashion and apparel, and a broad range of household items and electronics.

“These campaigns have become an integral part of how JD leverages its unique big data and marketing capabilities to help brand partners build awareness and loyalty among its more than 300 million Chinese customers,” said Yanzhong Yao, president of JD Computers and Digital Products.

How JD Uses Big Data to Take Offline Partners’ Retail Businesses to the Next Level

Posted on by Yuchuan Wang

As part of its effort to revolutionize global commerce, JD.com is sharing its big data analysis capabilities with offline retailers through a new “Retail as a Service” platform.

The platform, called Zu Chongzhi, named after an ancient Chinese mathematician, can help offline retailers with every step of the retail process, from choosing optimal locations for new stores, to deciding on the assortment of merchandise to sell, as well as other store operations and marketing efforts.

A cornerstone of JD’s Retail as a Service strategy, the ‘Zu Chongzhi’ platform leverages big data from both JD’s platforms and the partner’s offline data assisted by multi-strategic partners’ data sources to offer comprehensive visualized solutions to assist offline retail decision making.

The Zu Chongzhi platform takes the same technology as JD’s own offline stores – JD Retail Experience Shop and 7FRESH – and shares it with others to better enable the healthy and sustainable evolution of the entire industry, while creating a “Boundaryless Retail” experience that is better for modern-day shoppers. It presents suggestions in an easy-to-understand format, so retailers of any size, including those without the resources to hire thousands of engineers, can benefit from the technology.

Suggestions for store locations, for example, are based on factors as diverse as surrounding businesses and amenities, transport links, and local consumption trends, as well as detailed demographics for the surrounding area and accurate profiles of target customer groups. In-store IoT devices provide information such as heat maps showing where customers spend the most time. The platform can also help improve product placement and shelving solutions, resulting in increased sales.

The Zu Chongzhi platform is already being used by five brands, bringing fantastic results to more than ten different stores across China. JD’s offline partner QM, a high-end Chinese furniture retailer, saw particular success when it used JD’s big data to understand customer demographics in the area surrounding one of its outlets in Beijing. The surrounding population was found to have a larger than average proportion of highly-educated female professionals with the need for high-end lifestyle products. In order to boost the store’s customer entries, JD recommended the addition of 3,000 high-frequency, non-furniture SKUs to QM’s store, including electronics, FMCG, small appliances, household supplies and even LEGOs.

Read: https://jdcorporateblog.com/carl-f-bucherer-opens-exclusive-flagship-store-on-jd-com-chinese-customers-to-enjoy-expanded-choice-of-swiss-luxury-watches/

The addition of these products – not necessarily in line with QM’s main business but aligned with the needs of consumers – helped the QM store increase traffic with 30% more customers entering the store than was the case before QM began using JD’s Zu Chongzhi platform. Over 80% of the new products generated sales in the store. The implementation of the big data tool has brought the furniture shop new and energetic customers by placing high frequency products in low frequency shops.

“The Zu Chongzhi platform shows the value JD can bring to offline retail partners through our leading technology,” said Jian Pei, President of JD Big Data and Smart Supply Chain. “JD is well-known as a leader in online retail, while its rich big data pool has already begun to transform the offline retail business. In the future, we look forward to working with more leading brands across China, and the world, to build out the future of retail.”

Carl F. Bucherer Opens Exclusive Flagship Store on JD.com, Chinese Customers to Enjoy Expanded Choice of Swiss Luxury Watches

Posted on by Ling Cao

As the market for luxury goods in China continues to grow, more and more international brands are finding a partnership with China’s largest retailer, JD.com, to be the best way of tapping into this lucrative opportunity.

Luxury Swiss watchmaker Carl F. Bucherer this week became the latest in a string of international brands to open an official flagship store on JD. The move marks the iconic haute horlogerie – roughly translated as the “high-art of watchmaking” – company’s first entry into the Chinese market.

“As part of Carl F. Bucherer’s expansion into China, it is important for us to have a strong e-commerce presence in addition to opening brick-and-mortar retail stores across the country,” Sascha Moeri, CEO of Carl F. Bucherer said. “Our new official online store on the JD platform will help us to make this a reality.”

“JD’s commitment to innovative and high-quality products has allowed them to build a dedicated user base of discerning consumers who care passionately about authenticity and quality, which is perfectly aligned with our values and target customer base,” Moeri said. “We are delighted at this opportunity to provide our elegant timepieces to the vast numbers of high-end consumers on JD.com and we are looking forward to a very fruitful partnership in the coming years.”

As part of the cooperation, Carl F. Bucherer will also produce a special edition ScubaTec watch exclusively available on JD.com.

“JD is honored to be Carl F. Bucherer’s e-commerce platform of choice for its first entry into the Chinese e-commerce market,” said Belinda Chen, General Manager of JD Watch. “JD’s customers care most about the quality and authenticity of the goods on our platform, which makes this partnership such a good match. I am confident our users will greatly appreciate the access to Carl F. Bucherer’s catalogue, which marks a significant expansion of the fine Swiss timepieces available on JD.”

JD’s selection of Swiss luxury watches have proved to be a hit among high net worth users on the JD.com platform. Carl F. Bucherer watches will be available on the platform in addition to offerings from other leading Swiss watchmakers including Chopard and H. Moser & Cie.

READ: https://jdcorporateblog.com/jd-coms-premium-membership-program-surpasses-10-million-users/

JD.com’s Premium Membership Program Surpasses 10 Million Users

Posted on by Yuchuan Wang

Over 10 million customers of JD.com, China’s largest retailer, have joined the company’s premium membership program, making the pioneering initiative China’s most well-received loyalty program.

Launched in 2016, JD Plus enables faster accrual of JD’s “JingDou” loyalty points, which can be exchanged for products on JD, exclusive discounts on purchases and shipping, and 24-hour customer service. Members also receive benefits from JD’s partners, including complimentary VIP membership on iQIYI, China’s leading online streaming video platform, bundled memberships between JD Plus and Walmart’s Sam’s Club and VIP treatment at Narada Hotels.

The growth of JD Plus illustrates rising demand in China for authentic, high-quality products and services. A report released today by Nielsen shows that JD Plus users tend to be fiercely loyal to the JD platform, saying the company outperforms other e-commerce platforms in terms of product quality, fast delivery and reliable after-sales and returns policies. According to JD, the renewal rate of JD Plus members is near 80%.

JD Plus users spend much more money on the JD platform than non-plus members, with many users regularly spending 1,000 RMB monthly or well over this amount.

JD Plus members tend to be young, highly-educated professionals who mostly live in first or second tier cities, relying on the convenience of e-commerce to help manage their busy schedules, Nielsen’s report shows. And the main reason members choose to pay for JD Plus is the value for money offered by the program, as well as enhanced user experience and exclusive benefits.

Read: https://jdcorporateblog.com/jd-com-and-loreal-expand-inclusive-beauty-program-for-employees-with-disabilities/

To mark the program’s latest milestone, JD has announced a raft of new benefits for members, including coupons or memberships for restaurant meals and takeaway, entertainment services, travel bookings, wealth management products and more.

“JD was the first company to introduce the paying membership model to the Chinese e-commerce market, and we’re delighted to see millions of users enjoying the convenience and exclusive benefits offered by JD Plus,” said Chunhui Meng, head of JD Plus.

“As offerings available to JD Plus members expand to areas beyond traditional e-commerce, such as lifestyle and financial services, we will continue to create a retail membership experience that is unmatched in the industry,” she said.

JD.com and L’Oréal Expand “Inclusive Beauty” Program for Employees with Disabilities

Posted on by Hui Zhang

JD.com and L’Oréal China are launching a new activity center for employees with disabilities, part of the companies’ joint “Inclusive Beauty” training and employment program, launched last year.

Since announcing the three-year program, JD has worked with L’Oréal and the China Foundation for Disabled Persons (CFDP) to offer dozens of jobs and professional training to people with disabilities in China, where they commonly face workplace discrimination. The goal for the program is to create at least 300 job opportunities for people with disabilities at JD Customer Service Centers in Suqian and Chengdu, and to offer e-commerce training courses to 1,000 people with disabilities by 2020.

The new JD-L’Oréal Activity Center for Disabled Employees in Suqian will be fully equipped with physical and emotional support to employees with disabilities, ensuring a smooth transition as they take up their new responsibilities.

“To be honest, when I first joined the program I was worried that people would ‘look after’ me too much – that people would expect less of me because of my disability,” said Xiao Min. “But after working at JD for a year, I’ve found that everyone here is equal: nobody here expects less of you because you are different physically. If other people can give 100%, then so can I.”

“Here, my identity is an employee, which makes me feel like I’ve really adapted to this environment. I am finally treated as a professional in the workplace,” she said.

Over 50% of people with disabilities in China work physically challenging jobs in industries like agriculture, and many face discrimination in the workplace. The “Inclusive Beauty” program seeks to solve these problems by providing a clear career path within the e-commerce industry that is truly inclusive and integrated.

Here’s the video:

Visit: https://jdcorporateblog.com/jd-com-partners-with-fashion-giant-ruyi-to-make-luxury-fashion-high-tech/

JD.com Partners with Fashion Giant Ruyi to Make Luxury Fashion High Tech

Posted on by Ling Cao

JD.com, China’s largest retailer, is entering a strategic agreement to provide advanced e-commerce technology to textile and fashion giant Ruyi, owner of leading global fashion brands including Aquascutum, CERRUTI1881, Sandro and Maje.

JD will work with Ruyi to deploy a full suite of “Boundaryless Retail” technology, including smart logistics, supply chain solutions, big data-enabled inventory management, and membership systems. JD will establish a retail management system for Ruyi’s subsidiary brands, and Ruyi will deploy JD’s virtual and augmented reality shopping technology in Ruyi’s brick-and-mortar stores, to give customers a seamless shopping experience no matter where they are.

The companies will jointly build fashion and lifestyle concept stores in Beijing and Shanghai first, showing the powerful use of JD’s smart retail technology. The stores will demonstrate a concept for the future of retail, as JD continues its “Retail as a Service” strategy, offering its technology and infrastructure to a growing number of traditional retailers and vendors that can benefit from e-commerce innovations.

Ruyi and JD, which are China’s premier destinations for authentic, branded goods, will also expand their existing efforts to bring Ruyi’s portfolio brands to JD’s over 300 million customers. Ruyi already operates several flagship stores on JD.com, including Cerruti 1881 Kent & Curwen, and D’Urban, and will add stores for Sandro, Maje, Aquascutum, and its other brands on JD’s platforms.

Meanwhile, the companies will establish a joint fashion fund to finance new initiatives and support up and coming designers and brands.

“This wide-ranging partnership agreement will help upgrade Ruyi’s capabilities across the online and offline spectrum,” said Yafu Qiu, Chairman of the board of Ruyi Holding Group. “JD’s unrivaled expertise in e-commerce and advanced logistics capabilities makes it a great partner for Ruyi as we take a world class fashion group into the future.”

“We are delighted to work with Ruyi to build out our vision of ‘Boundaryless Retail,’ in which consumers can buy whatever they want, whenever and wherever they want it,” said Shengli Hu, president of JD Fashion and Lifestyle. “Partnering with Ruyi, a respected name – and rising star – in the world of global fashion, is an important step in expanding our luxury offerings for that vision.”

Founded in 1972, Ruyi is China’s leading textile manufacturer. Over the last few years the company has become well-known as an integrated whole industrial chain fashion group whose list of portfolio brands reaches all corners of the luxury fashion world.

View: https://jdcorporateblog.com/jd-com-partners-with-top-hotels-in-boundaryless-retail-initiative/

JD.com Partners with Top Hotels in Boundaryless Retail Initiative

Posted on by Tracy Yang

In the newest application of JD’s “Boundaryless Retail” strategy, guests at select hotels across China now have the opportunity to experience products from JD.com, China’s largest retailer, from the comfort of their hotel rooms.

Some of the rooms at Wanda, Sheraton, Beijing 5L, Greenland and other hotels will be outfitted with products popular among travelers, including a Philips Sonicare electric toothbrush,  a JD smart speaker or high-performance power banks to charge their devices. The initiative was launched after JD.com found that many of its more than 300 million customers make purchases while traveling, and enjoy the convenience of ordering products with the company’s unparalleled same- or next-day delivery service.

If guests enjoy the products during their hotel stays, they can purchase them on JD by simply scanning a QR code in their rooms. The products are then dispatched either straight to the hotel or to the customer’s home.

View: https://jdcorporateblog.com/chopard-launches-official-flagship-store-on-jd-com/

JD’s smart speaker, one of China’s most popular smart speakers, serves as the perfect personal assistant, providing news, weather, travel and shopping tips, and other assistance during the guests’ stays.

“We are thrilled to be partnering with JD.com to realize this exciting retail initiative,” said Bin Wang, Director of Sales and Marketing at 5L Hotel. “We believe that our guests, who are accustomed to the utmost convenience and comfort, will be delighted to test JD’s smart speaker as a personal assistant and an additional way to shop.”

“We know from our customers that they love to take the convenience of JD everywhere they go. Working with hotels is a great way to show how boundaryless retail can make that experience even more seamless.” said Jing Zhou, Director of JD.com’s lifestyle business. “By partnering with top hotel brands across China, we can both enhance the experience of hotel guests and offer more targeted, high-quality exposure for our brand partners.”

“We’re very excited that our signature Philips Sonicare electric toothbrush was chosen to kick off this exciting partnership between JD.com and many of the industry’s leading hotel chains,” said Cherry Zhang, Senior Director of Health & Wellness, Personal Health, Philips Greater China. “Philips Sonicare is a leader in oral health care. The JD brand is known throughout China as a guarantee of quality and superior user experience and we are delighted at the opportunity to leverage JD’s expertise in China’s online and offline e-commerce market.”

Chopard Launches Official Flagship Store on JD.com

Posted on by Ling Cao

In August 2017, ahead of Chinese Valentine’s Day (Qixi Festival), Chopard launched an exclusive concept store on JD.com, marking its China e-commerce debut. A year into this successful partnership with China’s largest retailer, the Maison has unveiled an official flagship store on JD, giving Chinese consumers easier access to stunning watches and jewelry from Chopard’s iconic collections, including Happy Diamonds, Happy Sport, Ice Cube and Mille Miglia.

Through this exciting collaboration, JD will be able to leverage its capabilities in logistics and marketing to bring more of Chopard’s products to China’s increasingly discerning consumers. All orders placed for Chopard creations through the flagship store are handled by JD Luxury Express, JD’s luxury white glove delivery service, adding a special touch to the purchasing experience. At the same time, Chopard watches and jewelry provide a huge draw for JD consumers, helping JD build even more loyalty to its platform as the go-to option for China’s luxury consumers.

Commenting on the new development, Tasso von Berlepsch, General Manager of Chopard China said: “It has been a pleasure to work with JD over the past year. Through its strong e-commerce platform, JD is an ideal partner for Chopard’s first foray outside of the Maison’s existing distribution channels in China. We are delighted to bring our exclusive creations to JD as we share many of the same values, including a commitment to sustained innovation. We are excited to see where our partnership takes us in the years ahead.”

Belinda Chen, General Manager of JD Watch emphasized the advantages of the partnership, saying: “Chopard’s beautifully crafted products on the brand’s official flagship store gives JD’s style-conscious customers yet another reason to visit our platform. The success of our cooperation with Chopard is a great example of how JD’s network can help the world’s top luxury brands succeed in the Chinese luxury market.”

Chopard is also supporting JD Foundation, JD.com’s charity affiliate. As a family firm passed on from generation to generation, Chopard does not confine itself to selling exceptional watches and jewellery, but also leverages its success and influence for the benefit of philanthropic commitments. The big-hearted Maison has always regarded giving of itself and generosity as being amongst its core values.

“When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial,”  says Caroline Scheufele, Co-President and Artistic Director of Chopard.

In line with this philosophy, Ms. Scheufele has today announced Chopard’s support of the children’s programs run by JD.com’s charity affiliate, JD Foundation, through two special editions of the iconic Happy Sport watch and Happy Hearts bangle specially designed by herself, and featuring JD’s iconic dog mascot, Joy.

Part of the proceeds will go towards JD Foundation’s children’s charity programs, such as the children’s book donation operation. Launched in April this year, the latter gathered over 200,000 children’s books, and delivered them to more than 200 rural schools.

View: https://jdcorporateblog.com/jd-launches-blockchain-open-platform/