Students at Xianlin campus of Nanjing Foreign Language School in Suqian School had a penalty kick competition on a new soccer field made of recycled plastic bottles on Jun. 4. The field has been constructed using recycled plastic bottles. Last year, over 20,000 families joined the bottle recycling program launched by JD Green Stream Initiative (GSI) and P&G Beauty.
Soccer field made of recycled plastic bottles in Nanjing Foreign Language School Xianlin Campus Suqian School
In Jul. 2020, JD and P&G initiated a program which enables customers in Shanghai and Guangzhou who purchase hair care products from P&G brands including Head & Shoulders, Pantene, VS Sassoon, Rejoice, Herbal Essences, Hair Recipe and Aussie to receive their products in JD’s reusable “green box”. By scanning a QR code on the box and packing it with their own plastic bottles, customers can arrange for JD couriers to collect it from their doorsteps.
“JD has always attached great importance to lead the contribution of the development of society while developing our business,” said Jerry Duan, head of JD GSI. “It is gratifying to have partners like P&G on our journey and we look forward to be joined by more partners to exert their influence for a more sustainable world.”
“Our trial project recycling packages and bottles through green logistics with the JD GSI helps create a sustainable ecosystem for brands, platforms and consumers,” said Jiafei Lu, head of supply chain packaging at P&G Beauty. “We are glad to partner with JD to promote global enterprises to develop sustainably.”
P&G has been a long-term partner for JD’s GSI since 2017 and has cooperated with JD on multiple sustainable programs, such as implementing simplified packaging that reduces over-packaging, shipment of shampoo in its original container, and the use of green reusable boxes for P&G products.
At JD.com, we are delighted to present our 2024 ESG Report, a testament to our unwavering commitment to the mission of making lives better through technology. This year, we harnessed our dual expertise in supply chain and technology to cultivate a harmonious ecosystem that blends commercial success with social responsibility.
In 2024, we strengthened our compliance governance framework, establishing industry-leading standards in user privacy protection and business ethics, while accelerating our green, low-carbon transformation through innovative logistics solutions.
Guided by our people-first philosophy, we prioritized employee well-being, empowered partner growth, and nurtured an inclusive, sustainable supply chain. With a dedication to innovation, we connected urban and rural communities, fueling rural revitalization and shared prosperity, all while partnering to forge a sustainable future.
Key achievements are detailed below.
1.Responsible Governance
Ranked in Gartner 2024 Top 25 Global Supply Chains – JD’s first time in the ranking
Awarded 2024 INFORMS Prize, top honor in operations research
JD.com, also known as JINGDONG, has been named to the Gartner Supply Chain Top 25 for 2025 for the second consecutive year. The recognition underscores the company’s excellence in the global supply chain sector driven by sustained innovation. As the 22nd ranked company, JD.com remains the only Chinese retailer to be included in the Top 25, joined by global supply chain leaders including Apple, Amazon, P&G, Unilever, Walmart and more.
As the industry’s most prestigious ranking, Gartner Top 25 evaluates companies based on key areas including financial metrics, ESG performance, and expert opinion. Gartner also identified three success drivers shaping this year’s rankings: -autonomous operations, agentic AI, and water stewardship.
Technology Drives Efficiency Elevation
Since launching its comprehensive technology transformation in 2017, JD.com has invested more than RMB 140 billion in R&D. By the end of 2024, the company’s supply chain infrastructure assets increased to RMB 161 billion, up 12% year-on-year.
These investments have helped fuel the company’s highly efficient operations. Managing over 10 million self-operated SKUs, JD.com maintained an impressive inventory turnover of approximately 30 days in 2024. The company also launched TimeHF, its first self-developed billion-scale time series forecasting model, improving forecast accuracy by over 10% and enhancing scientific and accurate inventory management.
Smart Logistics for Speedy Fulfillment
JINGDONG Logistics (also known as JD Logistics) operates over 40 “Asia No.1” intelligent logistics parks across China, where AI-powered scheduling robots work alongside warehousing staff to improve storage efficiency by 10%. To further improve logistics efficiency, cutting-edge systems such as pick robots, sorting machines, and autonomous delivery vehicles work at scale to improve performance.
The “Logistics Brain” system powers dozens of real-world business scenarios across JD.com’s network. For example, the “Courier Assistant” and “Smart Station Manager” use AI to reduce manual hours and enhance management efficiency at front delivery stations. In agriculture, blockchain-based traceability platforms have helped increase fruit and vegetable sales by 30%, while spatial-temporal intelligence tools have shortened store location planning cycles by 80%.
Guided by the principle of bringing goods as close as possible to the customer, JD.com has continued to optimize its logistics network and delivery processes by minimizing handling steps and shortening transportation distance. Today, 95% of JD.com’s retail orders in China can be delivered within 24 hours.
JINGDONG Logistics Zhilang intelligent solution
AI for Full Supply Chain Efficiency
JD Cloud is the technological cornerstone of JD.com, its self-developed large language model (LLM), which supports the intelligent upgrade across the company’s supply chain. JD Cloud’s proprietary intelligent agent, JoyAgent 2.0, addresses both general and complex commercial queries and is currently running more than 14,000 instances internally. Meanwhile, its “Joy Inside” program connects with leading robotics partners to offer highly personalized, intelligent companionship solutions.
Additionally, JD.com is leveraging AI to drive full-chain efficiency. The “Logistics Brain” system integrates LLMs and digital twin technology to enable real-time simulations for billions of orders, accelerating fulfillment times by over 12% during the 2024 JD.com Singles Day shopping festival.
JD Cloud computing center
Green Supply Chain
JD.com is also a leader in building a low-carbon supply chain through innovative green technologies. Its self-developed carbon footprint platform, Jingtanhui, serves over 100 brands, helping manage more than 500 tons of carbon assets, and manages over 40 million waybills. The program has been recognized in China’s national green technology promotion catalog. The company supports paperless operations through its procurement system saving paper equivalent to 20,000 trees annually, while smart packaging algorithms strike a balance between sustainability and cost. In 2022, JD.com launched the “Green Impact Initiative” to encourage eco-conscious consumption and carbon-inclusive actions. Working with brand partners, JD.com has generated approximately 100 million green orders reinforcing its position as a sustainability leader.
People-Focused, Socially Responsible
As of April 30, 2025, JD.com employed over 720,000 personnel under the company’s ecosystem and has been recognized by Fortune China’s ESG Impact List for three consecutive years (2022–2024). JD.com will continue to build a more intelligent, efficient, and green supply chain as part of its long-term commitment to serving global consumers and partners, and driving high-quality development across the industry.