Mar 29, 2017|
Premium Smartphone Maker OnePlus Signs Long-Term Exclusive Partnership with JD.com
JD.com and OnePlus, a premium smartphone maker whose products are favorites among tech enthusiasts around the world, have just announced the signing of a three-year strategic partnership, marking the first OnePlus exclusive distribution deal with a partner in China.
According to the agreement, JD.com will be OnePlus’s exclusive third-party online retail platform for all domestic smartphone sales apart from the OnePlus official website. This includes its highly anticipated OnePlus 3T Midnight Black phone model, which went on sale on JD.com yesterday.
OnePlus is renowned, particularly among Android experts, for its outstanding products at a reasonable cost. The brand is quickly increasing in popularity among users in India, the UK, Europe and the US.
The partnership gives OnePlus the chance to leverage JD.com’s industry-leading toolbox of resources—including its same-day self-operated logistics network, big-data that supports optimized marketing strategies, and financing—to streamline and enhance the online shopping experience.
“OnePlus is proud to strengthen our long-term relationship with JD.com, one of the world’s best and most trusted e-commerce platforms, by entering this exclusive partnership,” said OnePlus Founder and CEO Pete Lau. “With its well-earned reputation for convenience, including its ridiculously fast delivery, JD.com is the perfect partner to help us make OnePlus’ premium products even more easily accessible to more users. We look forward to leveraging JD’s wealth of marketing resources to further broaden our consumer base in China.”
Shengli Hu, president of JD.com’s 3C business unit, said, “Over the past several years, OnePlus has continually demonstrated a ‘wow’ factor, particularly to the most knowledgeable and sophisticated Android users. Bringing together their exceptional products with JD.com’s leading e-commerce platform, we are excited to help take OnePlus’s reputation for high-quality phones and outstanding ownership experience to the next level in China.”
Founded in 2013, OnePlus has quickly become an important player in the global smart phone market, recognized for providing world-class functionality and exceptional value for money. In 2016, OnePlus was one of the fastest growing brands during JD.com’s June 18 Anniversary sales event, and its full-year sales volume on JD.com doubled compared to 2015.
Launch of the OnePlus 3T Midnight Black
Available exclusively with 128 GB of storage, and powered by the same industry-defining specs and design that made the original OnePlus 3T a hallmark device, the limited-edition OnePlus 3T Midnight Black model is hewed out of the same space-grade aluminum that lent the original OnePlus 3 and 3T devices their class and durability. A dark coating of just 14 microns in thickness is meticulously applied to the surface of the phone, imbuing the device with a stunning black color built to last, while retaining the look and feel of naked metal.