Feb 25, 2020|
Roborock: After Rapid Growth on JD.com, Sets Up Record on IPO
By Tracy Yang
Roborock, a robotic home cleaning devices company, was officially listed for trading (688169) on China’s Science and Technology Innovation Board on Feb. 21st. The company’s share price soared after the opening, from RMB271.12 to 495.00 per share as of 12:30pm, becoming Science and Technology Innovation Board’s highest valued company (RMB 33 billion) to date. The rise of Roborock in the past three years has benefited from its rapid growth on JD.com.
Founded in July 2014, Roborock focused on intelligent sweeping robots and started to launch its private label products in 2017 by expanding its sales channels beyond Xiaomi, which is the ecosystem Roborock previously relied on. The strong sales channels and marketing promotion support from JD’s household appliances has played an important role in helping Roborock build up its own brands and boost its growth.
On Singles Day（November 11th） in 2017, all products from Roborock were sold out within an hour, reinforcing the success of launching its private label brand on JD.com. Sales in 2018 increased 18 times year on year, making Roborock, the most popular brand in the sweeping robot market in China. In 2019, products from Roborock ranked in top positions on the dust removal appliances list during both the June 18 anniversary of JD and Singles Day sales festivals. In addition, JD and Roborock parties have been working closely to launch gift boxes with additional accessories for consumers based on in-depth analysis of consumer needs regarding floor-sweeping robots.
JD has also helped Bear, the leading brand in China’s innovative household market and another successful start-up enterprise, in the areas of supply chain, marketing and lower-tier market penetration.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Sales of JD Computer and Digital Products Stores Boosted by Going Online
