Jan 28, 2022|

Rwandan Ambassador to China and JD Courier Deliver to Customer’s Doorstep ahead of Year of Tiger


by Yuchuan Wang

Ahead of the Chinese New Year of the Tiger, James Kimonyo, Rwandan Ambassador to China was invited by JD.com to deliver a new year parcel to the doorstep of a consumer, as the Chief Promoting Officer of Products from Rwanda, accompanied by a JD courier.

Ambassador James Kimonyo (right) in JD courier suit to deliver the parcel

The Ambassador handed a bag of Rwandan coffee beans bought by the consumer Ms. Zhou from JD during the e-commerce company’s Chinese New Year Grand Promotion. As a staff from the China-Africa Business Council, Ms. Zhou was first impressed by Rwanda’s coffee during her previous business trips to this country. Now she can easily enjoy the silky East African coffee with her families and friends, thanks to the fast development of cross-border e-commerce.

“E-commerce has brought more and more African goods to Chinese families,” said Ambassador James Kimonyo. He believes there are many local specialties in Rwanda that are of needs among Chinese consumers, such as avocado oil and more. He is a true ambassador of Rwandan products and has taken part in quite a few livestreaming sessions to promote his hometown goods to Chinese consumers. The Ambassador is keen to promote the launch of Rwanda Pavilion on JD Worldwide, JD.com’s import and cross-border e-commerce marketplace, through which more diversified Rwandan products can be accessed by JD’s 550 million customers.

Ambassador James Kimonyo (left) and the consumer Ms. Zhou (middle)

Ambassador James Kimonyo also presented Ms. Zhou with a certificate of thanks emblazoned with the national emblem of Rwanda and his own signature, thanking her for purchasing Rwandan goods.

The Ambassador was among the other eight Ambassadors to China from Argentina, Chile, Denmark, Georgia, Malaysia, Moldova, Peru and Sri Lanka to participate in JD.com’s new year parcel delivery activity.

This year also marks the tenth consecutive year that JD.com provides delivery during the Chinese New Year holiday. The company allocates RMB 400 million yuan allowances for frontline employees such as couriers and warehouse staff working during the holiday.