Saint Laurent Partners With JD.com's TOPLIFE

Saint Laurent Partners With JD.com’s TOPLIFE To Launch E-commerce Flagship Store in China

Saint Laurent Partners With JD.com's TOPLIFE

Saint Laurent today announced a significant new partnership with China’s e-commerce giant JD.com to offer its iconic fashion choices to customers in mainland China. The Saint Laurent brand will be featured as part of JD’s recently launched TOPLIFE online luxury fashion platform, which brings high-end fashion and luxury items from around the globe directly to Chinese consumers and provides a curated, premium online shopping experience.

Consistent with Saint Laurent’s global omni-channel development and commitment to offer exceptional and consistent client service across all distribution channels, TOPLIFE offers Chinese consumers access to Saint Laurent’s full brand and shopping experience, including not only the Paris fashion House’s latest collections for both women and men, but also relevant videos, campaigns and news.

Saint Laurent will benefit from TOPLIFE’s state-of-the-art operations that include same-day delivery, the cleanest and most advanced warehouse facilities, 24/7 customer service and a large range of local payment methods. Clients from Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Guangzhou, Shenyang, Wuhan and Xi’an will be able to receive Saint Laurent products through Luxury Express, TOPLIFE’s unique suit-and-white-glove delivery service.

“Thanks to the sophisticated logistics network and the personalized platform provided by our partnership with TOPLIFE, Saint Laurent will be able to implement its omni-channel development in China, securing a top-level luxury journey to our clients,” said Francesca Bellettini, President and CEO of Saint Laurent. “This partnership will offer an exceptional, coherent experience across different distribution channels, maintaining Saint Laurent’s privileged relationship with customers.”

“We welcome the world-renowned Saint Laurent brand to TOPLIFE,” said Richard Liu, Founder and CEO of JD.com. “We launched TOPLIFE in October to provide a new type of online shopping experience specifically designed for luxury brands and their existing and new customers in China. The addition of the beloved Saint Laurent brand is sure to excite our more discerning shoppers and help TOPLIFE become China’s destination of choice for luxury e-commerce.”

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