Jun 2, 2020|

Sales of JD Super Doubled on Day 1 of 618, Year on Year


 by Tracy Yang and Rachel Liu

On June 1st , JD.com’s June 18 Anniversary Grand Promotion officially kicked off and the sales of the JD FMCG Omnichannel was impressive, in which sales of JD Super, JD.com’s online supermarket, increased by 100% compared with the same period last year. Sales of JD.com’s 7FRESH increased by more than 140% compared with the same period last year and JD New Markets grew by more than 100% year on year.

Despite the impact of the epidemic, consumers’ pursuit of quality life has not diminished. They not only look at the high quality of the medium-sized products themselves, but also pay more attention to the level of life represented by high-quality products. In the first hour on June 1st, sales of imported snacks in JD Super were seven times that of the same period last year.

Since the beginning of the epidemic, JD.com has made great efforts to stablize supply in the categories guaranteeing people’s livelihood, and has won the trust of a large number of consumers. Now, during 618, a large number of consumers have shown JD.com is best platform for purchasing daily necessities and hoarding goods. Compare with the same period last year:

  • On June 1st, sales of food categories in JD Super was three times.
  • Sales of baby and maternal categories increased by 100% .
  • Sales of pants-type sanitary pads in the individual care category and female care increased by 12 times .
  • Dental patches under the subdivision of oral care increased 19 times .
  • Sales of smart pet devices increased nearly 7 times
  • The two-hour sales of toys exceeded the all-day sales of last year.

On June 1st, JD.com’s customized products also witnessed explosive growth including C2M, exclusive brands, first sales of new products, underwriting of tail goods, exclusive specifications, etc., and in only 4 hours exceeded the all-day sales in the same period last year.

JD Super brand merchants and retailers made efforts to reach lower tier market. JD Super got off to a good start for 12 hours on June 1st. Sales in lower tiers market increased by 160% compared with the same period last year, and the number of users from lower tier markets increased by 83% compared with the same period last year.


(tracy.yang@jd.com; liuchang61@jd.com)