Sales of Luxury Products Increased 400% Y- on- Y in the First Hour of 618

Sales of Luxury Products Increased 400% Y- on- Y in the First Hour of 618

by Rachel Liu

Luxury products have seen increasing demand after the epidemic, and sales on June 1st are a further indication of the trend. Sales of luxury products on JD increased 400% y-o-y. Five hugely popular Delvaux Tempete bags, which need to be reserved offline, were sold in just one hour. Sales of Ferragamo, Hugo Boss, Lancel and miumiu all increased over 300% y-o-y.

Customers can also enjoy the best shopping experience for luxury products on JD during this year’s 618 event. JD’s same-or-next day delivery service can ensure customers receive luxury products at an unparalleled speed. JD Luxury Express, which is also called “white glove delivery”, can extend the premium offline shopping experience to online shopping. JD couriers will wear formal attire, including white gloves, and drive electric cars to deliver products, adding a highly-personalized, intimate and innovative offline element to the e-commerce experience.

June 1st marks the kick off of JD’s 17th June 18th Grand Promotion (“618”), which is also the 17th anniversary of the company’s founding.

Below are sales highlights.

 

(liuchang61@jd.com)

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