Oct 23, 2020|
Sales of JD’s Private Label Products Surge amid Singles Day Promotion
by Ling Cao
JD’s private label J.Zao(京造) saw sales surge amid the Singles Day shopping festival, with sales on the super brand day held on October 21st increasing by 278% compared with the last super brand day held on October 23rd last year.
Hengsheng Tang, head of J.Zao, JD’s in-house consumer goods brand at JD said, “What we are doing is providing more new and high end products to general public. This is based on supply chain optimization and narrowing the middle process for lower cost and higher effectiveness.”
According to JD’s data for J.Zao, sales of one design of children’s learning chair set increased 233% in the first eight hours compared with the same period on 618 Grand Promotion earlier this year; and the product also topped all of JD’s private label products by sales.
J.Zao’s second and third top products by sales were smart toilets and a latex mattresses. For Huixun, another of JD’s private labels, the top three products by sales were baby’s napkins, men’s underwear and laundry detergent. Customers were mainly located in Beijing, Shanghai and Shenzhen.
Apr 29, 2024|
JD.com Teams Up with Brands to Launch “Trade-in Alliance for Household Appliances and Home Goods”
JD.com recently announced the “Trade-in Alliance for Household Appliances and Home Goods” in collaboration with over 100 renowned brands. This initiative, unveiled on April 27, aims to expand and enhance trade-in services across China and has already been successfully implemented in 20 provinces and cities.
The Trade-in Alliance allows consumers to access JD’s trade-in services for an extensive range of products, covering over 200 subcategories including TVs, refrigerators, washing machines, air conditioners, and more. The initiative caters to a growing demand, with more than 16 million users leveraging JD’s platform since 2023 to exchange their old household items for new ones. This represents a 200 percent increase in first-time users year-on-year.
To further enhance the customer experience, JD.com has introduced the “Three Free & Four Unlimited” trade-in service. This service includes complimentary door-to-door pickup, disassembly, and handling of old goods. Additionally, it places no restrictions on the trade-in items regarding their original purchase channel, brand, age, or condition. With just four simple clicks on the JD app, users can receive generous discounts from their old goods and enjoy the convenience of JD’s one-stop trade-in services.
JD.com also utilizes its logistical strengths to extend these services to even the most remote areas of China. For instance, customers living in Tibet at an elevation of 4,300 meters can now easily access JD’s trade-in options, including doorstep delivery and recycling of old appliances.
The Trade-in Alliance is built on six foundational pillars: service capabilities, brand support, marketing initiatives, industry chain synergies, omni-channel development, and category cooperation. By fostering closer partnerships with leading brands in the household appliance and home goods sectors, JD.com is setting a new standard for hassle-free trade-in services, offering unparalleled convenience and value to consumers nationwide.
‘Long Johns’ Popularity Goes Up Among Young Shoppers as Temperatures Go Down
