Sales of JD’s Private Label Products Surge amid Singles Day Promotion

Sales of JD’s Private Label Products Surge amid Singles Day Promotion

by Ling Cao

JD’s private label J.Zao(京造) saw sales surge amid the Singles Day shopping festival, with sales on the super brand day held on October 21st increasing by 278% compared with the last super brand day held on October 23rd last year.

Hengsheng Tang, head of J.Zao, JD’s in-house consumer goods brand at JD said, “What we are doing is providing more new and high end products to general public. This is based on supply chain optimization and narrowing the middle process for lower cost and higher effectiveness.”

According to JD’s data for J.Zao, sales of one design of children’s learning chair set increased 233% in the first eight hours compared with the same period on 618 Grand Promotion earlier this year; and the product also topped all of JD’s private label products by sales.

J.Zao’s second and third top products by sales were smart toilets and a latex mattresses. For Huixun, another of JD’s private labels, the top three products by sales were baby’s napkins, men’s underwear and laundry detergent. Customers were mainly located in Beijing, Shanghai and Shenzhen.

 

(ling.cao@jd.com)

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