Sales of Over 10,000 FMCG Brands Increased by over 100% on the First Half of 2020

Sales of Over 10,000 FMCG Brands Increased by over 100% on the First Half of 2020

by Rachel Liu

JD Data shows that, on the first half of 2020, there are over 10,000 FMCG brands achieved sales increase of over 100% on JD, and sales of 200 brands achieved over RMB 100 million yuan, over 20 brands achieved over RMB 1 billion yuan.

The 2020 H1 E-commerce Trend White Paper released by Nielsen shows that sales of daily need products such as food increased rapidly on ecommerce platforms since the beginning of 2020, and the sales increase on JD surpasses the average increase among all platforms. This is because many stores were not able to open during the epidemic, and customers spent more time to cook and eat at home, which changed their consumption habit.

Nielsen data also shows that, since the epidemic, the discussion of ecommerce on Weibo, the Twitter-like social platform in China, has continued to grow, especially during the key promotion periods such as Women’s Day and 618 Grand Promotion. During the epidemic, among all the discussion about JD on Weibo, the proportion of discussion on delivery speed increased to nearly 30%, which shows JD’s advantage on product supply and logistics delivery has been largely recognized by customers. 45% of the feedback on JD’s shopping experience mentioned that “JD is a trusted platform”. JD’s efforts on donating medical and daily resources and ensuring supply were also highly praised by Weibo users. Since 618 Grand Promotion, discussions of JD on Weibo are more focused on “trust” and “big platform”.

JD achieved transaction volume on the platform of over RMB 269.2 billion yuan, during the sales period of this year’s 618 Grand Promotion, up more than 33.6% year on year. Over 90% of key brands launched new products on JD during this 618.

 

(liuchang61@jd.com)

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