Sales Surge for JD Industry on First Day of 618 Grand Promotion

Sales Surge for JD Industry on First Day of 618 Grand Promotion

by Ling Cao

JD Industry, a division under JD that provides enterprise clients with industrial products and services, saw sales surge on June 1, the official opening day for JD’s 618 Grand Promotion (Jun. 1-18). Data showed that the number of clients who made orders increased 200% YOY, and overall order volume increased 210% YOY.

Over 600 top brands including ABB, 3M and Delixi joined the campaign, offering over 2 million products on JD Industry’s online platform. Additionally, nearly 5,000 offline hardware stores also joined the initiative.

Among them, pneumatic components manufacturer SMC saw sales increase by 163% YOY, and sales of 3M products increased by seven times, with product selections covering respiratory protection, radiation protection and high temperature protection. ABB and Delixi sales increased by 11 times and five times, respectively.

JD Industry also gathers offline stores in different industrial product chains across China to provide clients with products directly from manufacturers. As the place of origin for electric tools, Nantong, Jiangsu province saw sales of local brands in this field on JD increase 206% YOY.

“As an important aspect of JD’s plan of 618 , which is to expand the business base from individual customers to industrial clients, we will continue to provide new scenarios, and new services online and offline, joining hands with our partners to provide clients with superior procurement experience, and promoting economic growth,” said a representative from JD Industry.

 

(ling.cao@jd.com)

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