Sep 2, 2020|

Sealy Launches Japanese Arch-designer’s Crossover Mattress at JD


by Ling Cao

The famous mattress brand Sealy launched its crossover mattress “BlueStar” at JD on September 1st. The product is designed in cooperation with Shuhei Aoyama, the Japanese arch-designer and founder of B.L.U.E. Architecture.

Shuhei said, “The bed is the heart of the house…An ideal home is a place that you feel a sense of belongings.” Shuhei’s idea is highly consistent with Sealy’s philosophy to create high quality products, as well as JD’s philosophy of providing customers with a high quality home furnishing experience, as well as leading industry trends.

As a leading platform for buying home furnishing, JD’s big data and active customer base has helped imported mattress brands expand in China’s market. Since Sealy joined JD in 2017, it has maintained a fast growth rate. Sales increased over 60% y-o-y in the first half of the year despite the epidemic.

Xinyun Zhou, e-commerce head at Sealy said, “As a leading mattress brand, we will continue to work with JD and more top designers to provide customers a consistent quality lifestyle.”

Jing Zhao, general manager of furniture at JD said, “We want to meet customers’ demand for a healthy sleep experience by partnering with top brands like Sealy and famous designers like Shuhei.”