SEVEN FRESH Prepares CNY Meals for Customers

SEVEN FRESH Prepares CNY Meals for Customers

by Ling Cao

With Chinese New Year (CNY) around the corner, SEVEN FRESH is providing a wide range of meals for customers, including ready-to-cook meal gift boxes and meal packages.

The selections include ready-to-cook local specialties from all around China, such as steamed “eight treasure rice” from Zhejiang, sausage from Guangdong and lamb chops from Beijing.

Ready-to-cook food increased in popularity last year under the COVID-19 situation. Yu Feng, sales manager of seafood at JD Fresh shared, “During the pandemic, we have seen that ready-to-cook products are popular, which can soften customers’ concerns for buying fresh seafood, as well as release them from complex cooking processes.”

SEVEN FRESH is also offering self-developed delicious dishes including baked chicken, curry shrimp, and fried mushroom.

In addition, SEVEN FRESH launched four kinds of meal packages, meeting different needs of customers. These packages include Boston lobsters, steamed fish, as well as crabs cooked by SEVEN FRESH. According to JD’s data, the package which suits three to four people is particularly popular. Customers can either enjoy the meal in-store, or have it delivered to their doorsteps.

Lixia Duan, head of SEVEN FRESH supermarkets shared that SEVEN FRESH stores will continue to operate during CNY, working to ensure people’s livelihood through both online and offline channels.

 

(ling.cao@jd.com)

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