Dec 17, 2019|
SK-II Pitera™ Essence Limited Edition Featuring Mickey Mouse Launches on JD.com
Just in time for the Christmas season, consumers on JD.com, China’s largest retailer online or offline, will be able to get their hands on the Limited Edition Pitera™ Essence. The Limited Edition Pitera™ Essence will available on JD.com starting December 15th through the end of the year.
This is not the first time SK-II has selected JD as a destination for its new product launches. In fact, the globally prestigious skincare brand has been doing so during holiday seasons since its flagship store first opened on JD in 2015. Earlier this year, JD.com created a new concept for holiday gifting and also initiated a related new marketing campaign to fulfill consumers’ gifting consumption demands during holidays such as New Year, Valentine’s Day, Chinese Valentine’s Day (July 7 of the lunar calendar), and May 20, which is considered Chinese Internet Valentine’s day because “520” in Mandarin sounds like “I love you”. Consumers rely on JD for their gifting needs because they trust JD.com’s product quality and delivery speed. Leveraging its technology strengths and big data capabilities, JD provides user engagement tools for brands to help them reach out to consumers more precisely and attract new consumers via games during holiday sales seasons.
One of the top priorities for gift givers is ensuring that the gift reaches the recipient in time. Leveraging the overall strength of its nationwide logistics network, JD offers a white glove delivery service, JD Luxury Express, which further enhances the standard delivery experience, as a value-added service, providing some offline glamor and intimacy to the online e-commerce experience. As of November 1st, the number of followers of SK-II flagship store on JD.com had surpassed 10 million, making its online store on JD the largest of all of its online stores.
“JD.com is a longtime trusted partner of ours in the Chinese market. We are excited to further our collaboration by having our Limited Edition Pitera™ Essence featuring Mickey Mouse launch on JD.com.” said Iris Xuan, SK-II Global Sales and Commercial Leader
“With this product release with SK-II, we hope to delight and surprise consumers, providing them the high-quality service they are used to receiving from us.” said Terry Wang, General Manager of JD Beauty. “As the most-trusted e-commerce platform by Chinese consumers, JD has become an ideal partner for the world’s top beauty brands,” said Terry, “JD is laser focused on bringing high-quality products to consumers, and helping brands better access and understand their consumers in the Chinese market.”
In this first ever collaboration with Disney, SK-II brings together the beloved True Original Mickey Mouse – one of the most recognizable pop culture icons of all time and PITERA™ Essence – SK-II’s signature Facial Treatment Essence that has been essentially unchanged for 39 years to celebrate the Year of the Mouse.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD Partners with China Council of Lions Clubs to Bring School Supplies to Children in Need
