Jul 13, 2020| JD Retail

Star Rocker Wang Feng Becomes Chief Livestreaming Officer of JD.com

Yuchuan Wang

by Yuchuan Wang

On July 13^th, JD announced that Chinese rocker Wang Feng, will join JD Live exclusively as Chief Livestreaming Officer for JD’s flash sales. His first e-commerce livestream on JD will be on July 15^th, after which he will continue long-term and frequent livestreams going forward.

Wang is known in China not only as a rocker, but also as the husband of world famous actress Zhang Ziyi. As Chief Livestreaming Officer, he will fully participate in the product selection process and try the products to ensure that only high quality goods are recommended to consumers. JD’s strong supply chain ability will further guarantee consumers’ shopping experience.

During this year’s 618 Grand Promotion, JD invited over 300 celebrities into its livestreaming room and brought rock concerts and musical festivals online through JD Live, its livestreaming platform. The company is committed to bringing more fun and value to consumers and brand owners, in addition to selling products.

(yuchuan.wang@jd.com)

Mar 1, 2025| JD Retail

JD Auto Launches Xiaomi Auto’s Official Flagship Store on JD.com, Offers Online Test Drive Reservations for SU7 Ultra

Vivian Yang

JD Auto announced the launch of Xiaomi Auto’s official flagship store on JD.com on February 27, coinciding with the release of the highly anticipated Xiaomi SU7 Ultra. This significant milestone further strengthens the strategic partnership between JD Auto and Xiaomi Auto, advancing Xiaomi’s “Human x Car x Home” smart ecosystem strategy.

Customers can now visit Xiaomi Auto’s Official Flagship Store on JD.com to reserve test drives for the Xiaomi SU7 and SU7 Ultra models. The store also offers a comprehensive range of automotive products and services, including car accessories and maintenance services. To celebrate the launch, customers who reserve a test drive may have the chance to receive a collector’s model of the Xiaomi SU7 Ultra.

The flagship store features a variety of Xiaomi automotive ecosystem products, such as the Xiaomi charging station, MiJia portable car charger, car trunk organizer, car windshield sunshade, and car comfort headrest. These products cater to various needs, from charging and storage to travel, ensuring a complete and seamless user experience from purchase to usage.

On February 28, JD Auto hosted an exclusive live-streaming event at the Xiaomi Mobile Internet Industrial Park in Beijing. The event highlighted the park’s innovative culture and ecosystem layout, with a special emphasis on the design, interior features, and technological advancements of the Xiaomi SU7 Ultra.

Since 2015, JD.com and Xiaomi have built a deep cooperative relationship across multiple fields. In March 2024, Xiaomi Auto held an exclusive promotional event at JD’s Beijing headquarters. In April 2024, the two companies jointly hosted the first JD Mi Fan Festival, where the Xiaomi SU7 and various automotive products were prominently featured at JD Auto’s “internet trendsetting test drive center.”

Building on the “smart ecosystem” strategy, JD Auto and Xiaomi Auto will continue to further enhance their relationship across multiple dimensions. Leveraging JD Auto’s Tianjin New Energy Vehicle Experience Center, offline mega stores, internal purchase events, and unique resource advantages, the partnership aims to break traditional industry boundaries. This collaboration will provide users with a cost-effective, hassle-free, one-stop automotive consumption experience, driving the industry towards continuous breakthrough development.

(vivian.yang@jd.com)

Feb 19, 2025| ESG, JD Retail

JD.com to Provide Social Insurance Benefits for Delivery Riders: A First in China’s Food Delivery Industry

Vivian Yang

JD.com announced on February 19 that starting March 1, 2025, it will provide full-time food delivery riders with comprehensive social insurance and housing fund contributions, known as “five insurances and one housing fund” under China’s social security system. Part-time riders will also receive accident and health insurance. This makes JD.com the first platform in China to offer such extensive coverage for deliverymen, underscoring its commitment to workforce welfare.

Since its inception over 20 years ago, JD.com has prioritized employee well-being, fostering a work environment that promotes health, dignity, happiness, and achievement. The company invests billions annually in social insurance and housing fund contributions for frontline employees, including JD Logistics couriers and customer service staff.

JD.com also offers supplementary medical and accident insurance and has established the “Housing Plan,” which provides interest-free home loans to eligible employees. Additionally, JD.com has created a dedicated “Employee Relief Fund” to support employees and their families in urgent need, and the company invests heavily in employee training and mental health support, enhancing career development and overall well-being.

This initiative aligns with JD.com’s recent recruitment of “Quality Dine-In Restaurant” partners for JD Food Delivery, a new on-demand food delivery service announced on February 11. Upon its launch, JD Food Delivery introduced a year of zero-commission service to attract high-standard dine-in establishments that join its platform by May 1, 2025. This takeout service is dedicated to providing extensive support to help these partners succeed, ultimately enhancing consumer satisfaction.

Establishing these industry-leading programs underscores JD.com’s dedication to employee welfare and consumer satisfaction, setting new standards in the delivery and dining sectors. JD.com remains dedicated to collaborating with various sectors to continuously improve the welfare of delivery riders and elevate service quality for consumers.

(vivian.yang@jd.com)

Starbucks Opens at JD Headquarters