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by Vivian Yang

Yihaodian Membership Store, China’s first B2C membership-only e-commerce platform under JD.com, released its annual most popular items ranking on February 15, based on the site’s 2022 sales and members’ ratings. The Australian M3 beef tendon of Yihaodian’s private label “One ‘s Member” topped the list of the most repurchased products, with more than 40 percent of members’ repeat repurchases. The item has made over 410 percent year-on-year sales growth.

In order to bring One’s Member customers a higher quality and value-for-money beef product, professional buyers conducted worldwide sourcing to finally pick a two-century-old Australian ranch to develop the 270-day, grain-fed, M3 level Angus beef tendon, according to Wang Pengfeng, head of the beef products for One’s Member.

During market research, the team found that Chinese consumers have rising demand for high-quality beef products such as M3, M5, M9, and other high-grade beef, with their preference turning from seasoned to raw cut, and grass-fed to grain-fed meat. Considering that the Chinese cooking style involves a lot of stewing, shabu-shabu, and marinating, Yihaodain developed moderately soft beef tendons that cater to Chinese people’s tastes.

Besides the quality control from the origin, Yihaodian leverages JD’s logistics network to stock fresh products in 16 warehouses across the country. These warehouses are equipped with cold-chain delivery capacity, ensuring the beef products can be freshly delivered to consumers’ doorsteps.

Meanwhile, Yihaodian always pays close attention to its members’ feedback. If a product’s satisfaction rate drops below 98 percent, the product manager will take immediate action for improvement or even de-list the item.

The model of the popular Australian beef tendon has been replicated in many other One’s Member products by Yihaodian these days, to incubate more hit products for its members. To date, Yihaodian has more than 400 kinds of One’s Member products. These products are sourced with its target customers in mind – mainly China’s middle-class shoppers – for a healthy and quality life. Additionally, the brand’s competitive prices are compared across main retailers on the market, in an effort to present prime product selections and make shopping easy and affordable.

Data shows that from 2016 to 2021, China’s beef consumption reached an average annual compound growth rate of 7.5 percent, and by 2022 the consumption volume totaled 10.245 million tons, making it the world’s second-largest country in beef consumption.

(vivian.yang@jd.com)

by Mary Ma

During this year’s Valentine’s Day, which came shortly after Chinese New Year, sales of traditional romantic gifts like flowers, chocolates and cakes spiked on JD.com’s on-demand retail business JD Shop Now, which delivers to consumers’ doorsteps within one hour.

As an essential part of JD’s eco-system, JD Shop Now closely links various physical retail stores, playing an important role in the product transaction network to improve the overall efficiency of goods picking and delivery.

From February 11 to 12, sales of flowers increased more than 3 times compared with that from February 4 to 5, with sales on February 14 accounting for about 60 percent of the whole festival period from Feb 11 to 14, according to JD Shop Now.

The number of searches for gifts to wives/girlfriends and husbands/boyfriends was both around sevenfold higher than on normal days. Data from JD Shop Now shows that beauty sets, perfume, and jewelry are listed as the top 3 gifts for women, and sales of makeup sets, perfume and silver ornaments were up by 10, 2 and 7 times respectively. Game machines, electric razors and skin-care sets are the most popular gifts for men.

Spending for pets was a clear growth trend, according to data. JD Shop Now saw sales surge in outdoor potable pet kits, pet medical products and beauty supplies.

Consumers’ shopping preferences vary in different cities. Consumers living in Shanghai shopped for a lot of chocolate products from JD Shop Now, followed by Dalian, Shijiazhuang, Shenzhen and Wuhan. Meanwhile, those in Beijing took the lead in the consumption of flowers, Guangzhou is top in beauty consumption, and consumers in Qingdao purchased mainly in outdoor sports equipment.

(mayiqian3@jd.com)

by Marry Ma

JD.com’s on-demand retail service “Shop Now” released the 2023 Report of On-demand Consumption in Spring Festival on January 28. During the Chinese Spring Festival from January 21 to 27, sales increased by 90% compared to the same period of last year’s Spring Festival. The search volume for Spring Festival decorations such as couplets, lucky characters, and red paper cuttings has increased more than 3.5 times that of the same festive period last year.

Data from JD Shop Now shows that gift boxes, fruits, alcoholic beverages, and mobile phones are the most popular goods during the Spring Festival. On New Year’s Eve, the consumers’ order amount increased by 171 percent year-on-year.

Gift box sales remain popular throughout the entire Spring Festival period, with overall year-over-year growth of over 50 percent. Among them, sales of baijiu gift boxes and fruits and nuts gift boxes have grown more than 10 times, while sales of fruits gift boxes, baked goods gift boxes, and dried seafood gift boxes have grown more than three times.

As many areas have started to experience snow and low temperatures, warm clothing items have also been popular, with sales of wool caps, gloves, electric blankets, and heaters increasing more than 2.5 times year-over-year.

Data from JD Shop Now shows that during the Chinese New Year period, sales of mobile phones increased by more than 70 percent compared to the previous year, cosmetics and perfume sales increased by more than 120 percent, and sales of home appliances increased by 226 percent.

Sales of smart health monitoring products on JD Shop Now increased by more than 10 times, and sales of massagers, electric health pots, and air purifiers increased by more than 2 times. The data shows that the sales of kitchen appliances such as floor-cleaning robots, cooking machines, and air fryers increased by more than 8 times compared to the previous year.

In order to bring pets home for the New Year, pet owners ordered travel equipment for cats and dogs on JD Shop Now, with sales increasing by 176 percent year-over-year, and sales of cat and dog toys, pet beauty tools, and pet medical supplies all increased by more than 110 percent year-over-year.

(mayiqian3@jd.com)