Topic

JD Global Sales Kicks Off 618 Global Shopping Festival with Premium Products and Expanded Free Shipping

Posted on by Vivian Yang

JD Global Sales, JD.com’s cross-border e-commerce platform for overseas Chinese customers, is bringing JD 618 Grand Promotion, China’s largest mid-year shopping event, to global shoppers with the launch of its 618 Global Shopping Festival. Kicking off on May 30 at 8 PM Beijing Time, the festival offers over 10 million curated products at prices equal to those in China., along with free cross-border shipping to key markets, delivering an unrivaled international shopping experience.

This year’s 618 festival marks a significant expansion of JD’s global sales initiatives, extending direct-mail service accessibility to Chinese consumers in 37 countries and regions. Users across 17 markets — including Japan, South Korea, Singapore, Thailand, Malaysia, Vietnam, Cambodia, Australia, and New Zealand — can now enjoy free shipping promotions.

The platform features a premium selection of products in high-demand categories such as beauty, home appliances, furniture, and consumer electronics, ensuring global buyers receive the same value, quality, and service as domestic shoppers.

Strong Growth Driven by Supply Chain Strength

Early performance data highlights strong demand leading into this year’s 618 festival. During another sales event in May, JD’s cross-border orders surged 187% year-over-year, with beauty and skincare sales skyrocketing over 30 times and home appliance purchases growing by 200%. This impressive growth reflects JD Global Sales’ ability to provide authentic products at transparent pricing, eliminating the traditional premiums often associated with cross-border shopping.

Faster, More Affordable Global Shipping

To enhance the international shopping experience, JD Global Sales has expanded free shipping to 17 countries, including Singapore, Malaysia, Thailand, Vietnam, Cambodia, Japan, South Korea, Australia, Canada, and New Zealand. For example, shoppers in Singapore can enjoy 5kg free economy sea shipping for orders above RMB199, and up to 15g with purchases over RMB499. Markets such as the UK, Australia, and New Zealand now feature “one-item free shipping” zones, making it easier than ever to shop cross-border.

The platform has also optimized its direct-mail logistics network, now covering all 37 countries, while reducing shipping costs in Southeast Asia by 30-50%. These improvements ensure faster, more affordable delivery for global consumers.

Expanding Localized Shopping and Lowering Barriers for Global Sellers

To better serve overseas consumers’ growing demand for locally adapted and large-sized products, JD Global Sales has launched its “Overseas Warehouse Semi-Managed” program. This initiative enables qualified international merchants with local inventory to supply goods directly to third-party sellers on JD’s platform, expanding product diversity, accelerating delivery, and enhancing localized after-sales support. Currently operational in Singapore, Malaysia, Thailand, Japan, South Korea, the UK, the U.S., Australia, and other key markets, the program also offers new merchants exclusive incentives like 50% commission discounts and targeted overseas marketing support, helping brands scale efficiently through JD’s cross-border solutions.

By leveraging JD.com’s world-class supply chain, JD Global Sales is redefining cross-border e-commerce, delivering speed, reliability, and value to overseas Chinese consumers and partners worldwide. The 618 Global Shopping Festival runs through June 20, with new promotions and deals launching throughout the event.

 

(vivian.yang@jd.com)

JD Super Forges Key Partnerships to Boost Global Meat Imports in China

Posted on by Vivian Yang

On May 20, at SIAL China, Asia’s largest food and beverage trade fair, JD Super, the supermarket division of JD.com, took a major step in strengthening global meat trade flows into China. The platform announced strategic collaborations with Argentina’s Beef Promotion Institute (IPCVA) and leading frozen meat importer Linking Fresh, reinforcing its commitment to bringing high-quality imported proteins to Chinese consumers with greater efficiency, transparency, and freshness.

Bringing Argentina’s Finest Beef to Chinese Tables

Chinese consumers’ appetite for Argentina’s renowned grass-fed beef continues to grow, and JD Super has been at the forefront of meeting this demand. Following successful omnichannel collaborations, including a livestream event last September in which JD’s procurement and sales managers specializing in meat curation educated consumers about Argentine beef cuts and preparation methods, JD Super’s new agreement with IPCVA will significantly expand the products’ availability. Leveraging JD’s nationwide logistics network and 600 million active users, the partnership aims to make Argentine beef more accessible to households across China.

Powering the Future of Meat Imports

JD Super’s collaboration with Linking Fresh represents a major step forward in the cross-border meat trade. With connections to over 300 global suppliers and annual import sales topping RMB15 billion, Linking Fresh brings unparalleled sourcing capabilities to the table. Combined with JD Super’s massive retail platform, advanced cold-chain infrastructure, and digital marketing expertise, the partnership will streamline the introduction of international meat brands to Chinese consumers. The model builds on JD’s proven track record with global food brands such as Zespri for kiwifruit and Dole for pineapples.

Strategic Expansion Underway

In the coming months, JD Super and Linking Fresh will onboard several premium meat brands to JD’s platform, including Brazil’s BRF and Marfrig, Australia’s Kilcoy, Argentina’s Arre Beef and Chile’s Agrosuper. The partners are planning targeted marketing campaigns, including special Argentine Beef Week promotions to drive consumer engagement.

These partnerships solidify JD Super’s position as the gateway for global food brands entering China, offering suppliers both market access and growth potential. The move comes as JD continues to strengthen its fresh food business, one of its fastest-growing divisions.

 

(vivian.yang@jd.com)

JD Worldwide Showcases Global Cold Chain Expertise with Ice Cream Festival

Posted on by Vivian Yang

JD Worldwide, JD.com’s cross-border e-commerce platform, launched its Global Ice Cream Festival on May 26, demonstrating its advanced temperature-controlled logistics capabilities. The event features premium international brands including Häagen-Dazs, Ben & Jerry’s, and Little Moons, all sourced directly from producers and delivered through JD’s fully integrated cold chain network.

Seamless Cold Chain Logistics

JD Worldwide maintains product quality at every stage, from production to delivery. Its multi-tiered cold storage system, featuring bonded warehouses in strategic locations like Ningbo and Guangzhou, ensures reliable nationwide frozen distribution.

Advanced real-time temperature monitoring technology protects every shipment, guaranteeing products arrive in perfect condition. Through precise execution of international procurement, storage, and final delivery, JD delivers ice cream that’s fresh, perfectly frozen, and ready to enjoy, just as the producers intended.

Streamlined Global Sourcing

By partnering directly with manufacturers worldwide, JD Worldwide simplifies cross-border trade while reducing costs and delivery times. The platform is committed to bringing global innovations to Chinese consumers, prioritizing trending and exclusive international products at accessible prices.

JD’s expert procurement team continuously identifies trending products globally, accelerating their availability in China while maintaining quality and affordability. The ongoing expansion of JD’s cold chain infrastructure further strengthens its leadership in smart logistics solutions for perishable goods.

This initiative highlights JD Worldwide’s supply chain excellence, particularly in temperature-sensitive logistics, establishing new benchmarks for cross-border perishable commerce.

Get in touch with JD’s cross-border e-commerce and logistics teams via JD’s Partners Page.

 

(vivian.yang@jd.com)

JD Industrials Unveils “Joy industrial” – The First AI Model Designed for Industrial Supply Chain Transformation

Posted on by Vivian Yang

On May 22, JD Industrials, also known as JINGDONG Industrials, a leading digital supply chain technology and service provider under JD.com, announced the launch of “Joy industrial,” a groundbreaking AI model engineered specifically to optimize industrial supply chains. This comprehensive AI solution spans computing infrastructure, algorithms, and practical applications to help businesses reduce costs, improve efficiency, ensure compliance, and strengthen supply chain resilience.

Deep Focus on Industrial Domain

Joy industrial introduces a suite of specialized AI agents tailored for industrial environments. For example, on the supply side, its Demand Agent, Operations Agent, and Customs Agent automate and refine supplier workflows, while enterprise buyers benefit from the Product Expert and Integration Expert tools, which streamline procurement and system integration. The model is initially being deployed in sectors with complex coordination challenges, including automotive (covering both electric vehicles and aftermarket services), robotics, oil and gas, and power grid operations.

Dr. He Xiaodong, Deputy Director of JD Explore Academy and President of JD Technology AI, emphasized the practical foundation of Joy industrial: “Industrial AI must solve real business problems, not just showcase technical capabilities. Unlike generic AI models, Joy industrial is trained on proprietary supply chain data; 30% of its knowledge base comes directly from JD’s ecosystem of over 10 million industrial SKUs and 8 million enterprise clients, giving it unmatched industry applicability.”

Redefining Supply Chain Efficiency

Joy industrial represents a major advancement in supply chain technology. The solution has the ability to interpret complex industrial data such as product categories and technical specifications, with self-improving architecture that learns from real-world applications,  and scalable implementation ranging from task automation to enterprise-wide coordination.

“This technology will not only optimize current processes, it will fundamentally reshape how industrial supply chains operate,” said Gu Yingkun, Vice President of JD Industrials and General Manager of its Industrial Technology Department.

Early adopters have already reported transformative results. The Demand Agent reduces procurement matching time from 48 hours to mere hours, delivering a 140% efficiency gain through instant analysis of historical procurement records. The Operations Agent cuts compliance costs by 33.2% while detecting and blocking 75% of fraudulent orders. For manufacturers operating across borders, the Customs Agent accelerates documentation processing by 40% to 66%, significantly reducing administrative delays.

A Complete AI Solution for Industry

Alongside the large language model launch, JD Industrials introduced its Industrial AI All-in-One Machine, a ready-to-deploy hardware solution preloaded with supply chain optimization modules. This turnkey offering ensures businesses can quickly integrate AI capabilities into their operations without extensive setup.

“The AI era is here and is fundamentally reshaping industrial supply chains,” said Gu Yingkun. “At JD Industrials, we’re committed to developing AI solutions that bridge the gap between technological potential and real-world industrial impact. Our Joy industrial model represents this commitment, delivering measurable efficiency gains while accelerating the transition to next-generation industrial ecosystems.”

 

(vivian.yang@jd.com)

JD.com Deepens Commitment to Education with Launch of JINGDONG Hall and Smart Delivery Service Center at Renmin University of China

Posted on by Yuchuan Wang

On May 17, JINGDONG Hall, a new building for the School of Sociology at Renmin University of China (RUC), was officially inaugurated at the university’s new Tongzhou campus in Beijing.  Spanning approximately 31,000 square meters, the building was generously donated by Richard Liu, Founder and Chairman of JD.com and an alumnus of RUC.

In 2017, Mr. Liu donated RMB 300 million to establish the RUC JD Fund, which is the largest social donation in the university’s history. The fund supports the development of the Tongzhou campus and promote academic excellence in fields such as sociology, law, journalism, the internet, artificial intelligence, finance, and economics. It also aims to cultivate the next generation of academic talent through expanded scholarships, grants, and faculty awards, enabling outstanding educators and students—especially those from underprivileged backgrounds.

A JD.com spokesperson said that, “Guided by our business value of ‘achieving success the right way,’ JD.com is committed to creating social value through business practices and giving back to the communities.”

Coinciding with the announcement of JINGDONG Hall, JD Logistics launched a Smart Delivery Service Center at the campus. Designed to improve the delivery experience for students and faculty, the center will address the rising volume of on-campus parcel traffic and the need for more efficient, tech-enabled logistics.

With an area of nearly 700 square meters, the service center is equipped with JD Logistics’ latest technologies—including autonomous delivery vehicles, indoor delivery robots, intelligent lockers, and automated sorting systems.

JD Logistics’ sixth-generation autonomous delivery vehicles are now in operation on campus.  Equipped with a 4-cubic-meter cargo bay and a maximum load capacity of 1,000 kg, the vehicle possesses Level 4 autonomous driving capabilities. With advanced perception technology powered by large-scale language model, the vehicles can navigate campus environments safely and avoid obstacles autonomously, delivering packages directly to dormitories, offices, and academic buildings. Indoor delivery robots are also used, which can operate elevators and access gates and fire doors, completing end-to-end indoor delivery tasks with full autonomy.

The Smart Delivery Service Center also offers a range of value-added services, including cold chain storage, temporary lockers for small parcels, shared trolleys, and reusable packaging. JD Logistics has partnered with recycling company AHS Recycle to deploy smart recycling machines, encouraging students to adopt greener lifestyles.

By integrating advanced technology with human expertise, JD Logistics is building a model of “human-machine synergy” that improves operational efficiency, reduces the physical burden on delivery staff, and provides a smarter, more personalized campus logistics experience.

 

(yuchuan.wang@jd.com)

Posted in ESG

JD.com Recognized on FORTUNE’s China ESG Impact List for Fourth Consecutive Year

Posted on by Vivian Yang

JD.com has once again earned a spot on FORTUNE’s 2025 China ESG Impact List, marking its fourth consecutive year of recognition. The ranking highlights 100 companies demonstrating exceptional performance in environmental, social, and governance (ESG) practices.

JD.com is named to 2025 FORTUNE China’s ESG Impact List on May 16

A Benchmark for Employee Welfare and Social Responsibility

FORTUNE China commended JD.com for setting industry-leading standards in workforce welfare, including being the first private enterprise in China to sign formal labor contracts and provide comprehensive social insurance and housing funds (“五险一金”) to all frontline employees.

In 2024, JD further solidified its commitment to talent development by launching its largest-ever global campus recruitment drive, offering 18,000 positions with significantly enhanced compensation packages.

The company also unveiled two landmark projects: a 110,000-square-meter global training base in Suqian, Jiangsu Province, designed to accommodate over 2,000 trainees, and the first phase of “JD Youth City,” a residential complex offering nearly 4,000 fully furnished apartments for employees. Notably, JD reported zero violations in information security and privacy protection in 2024.

Leading the Shift from “E” to Holistic ESG Progress

FORTUNE China observed a broader trend among Chinese companies this year: a shift from prioritizing environmental (“E”) metrics alone to embracing a more balanced approach with social (“S”) and governance (“G”) initiatives. As industries grapple with diminishing returns from hyper-competition, businesses increasingly recognize that human capital, like natural resources, demands sustainable stewardship. Many are actively reducing overtime, enhancing benefits, and emphasizing employee well-being.

JD.com exemplifies this evolution. With over 720,000 employees as of April 30, 2025, JD stands as a leading private employer model in China by embracing corporate responsibility. The company’s “People First” philosophy extends beyond traditional logistics, now covering full-time food delivery riders with full social insurance and housing fund contributions—a first in the industry in China. JD also assumes the riders’ personal contribution share, ensuring financial security and dignity for this growing workforce.

A Legacy of Promises Kept

Richard Liu, JD.com’s Founder and Chairman, reflected on a defining 2024 milestone: over 1,200 veteran delivery employees retired with comprehensive benefits, including steady monthly pensions, lump-sum housing fund withdrawals, and full medical coverage. “In 2007, when hiring our first delivery colleague, I pledged to secure their futures through comprehensive benefits. Today, that promise sustains tens of thousands of families,” Liu shared in a March social media post, calling it his “most fulfilling achievement” in 20 years of entrepreneurship.

On March 28, JD Food Delivery hosted a signing ceremony to welcome new full-time riders. This initiative aligns with JD’s decade-long dedication to frontline employees, celebrated on April 28 at the 10th anniversary of its “Frontline Workers Day.” Originally to honor delivery personnel, the event now recognizes diverse roles, from riders and customer service representatives to housekeeping cleaners and more, reinforcing JD’s mission to provide dignified, stable careers.

In December 2024, JD Logistics honored its courier Chen Haiyan with a retirement ceremony 

JD.com remains committed to the company’s “People First” ethos, driving innovations in employee welfare and community impact. As the company grows, so does its resolve to empower every worker, ensuring not just livelihoods but brighter futures.

 

(vivian.yang@jd.com)

Posted in ESG

JD.com to Launch 618 Grand Promotion with Daily Coupons Valued Over RMB 1,000 and Seamless Online-Offline Integration

Posted on by Yuchuan Wang

On May 15, JD.com announced that its flagship mid-year shopping festival and anniversary, the JD 618 Grand Promotion, will officially kick off at the end of May. This year’s campaign will offer daily coupons valued over RMB 1,000 per user, including exclusive PLUS member discounts, and a wide range of category-specific coupons.

Throughout the campaign, JD.com will host a series of themed days such as 10 Billion-Yuan Discount Day, Super Saver Day, Livestreaming Super Day, and PLUS Member Day, each featuring tailored deals and exclusive product offerings.

JD.com’s European retail brand, ochama, will also roll out exclusive 618 promotions across 24 countries, enhancing the festival’s global reach.

 

JD Food Delivery Hits 20 Million Daily Orders, Launches Monthly “Super Takeout Day”

JD Food Delivery, which launched just 75 days ago, has surpassed 20 million daily orders. Building on this momentum, JD.com is introducing JD Super Takeout Day on the 18th of each month, featuring signature offers such as coffee and bubble tea for just RMB 1.68.

The service has also recently introduced the electronic JD Meal Card, a prepaid offering for personal use or to give as a gift. The card is fully stackable with platform-wide discounts and comes with additional perks during the 618 campaign.

 

Online-Offline Synergy: JD MALL Expands with Four New Stores; First 7FRESH Gourmet MALL to Debut

JD.com is committed to delivering high-quality, reliable, and trustworthy products—not just online but also through its extensive offline presence. During this year’s 618 Grand Promotion, participants will include tens of thousands of JD-operated and JD-partnered physical stores, as well as millions of connected retail outlets across China.

JD MALL, JD.com’s flagship experiential retail format, is rapidly scaling across China. Four new locations—two in Beijing, one in Shenzhen, and one in Wuhan—will open during 618. JD MALL now operates in over 10 major cities and aims to expand to 27 stores nationwide by the end of 2025. With more than 200,000 SKUs covering home appliances, electronics, furniture, and lifestyle categories, JD MALL has served more than 4.5 million visitors to date.

JD MALL illustration

Beyond JD MALL, the company’s broader offline network—including 18 JD Outlet stores, 2,200+ JD Auto service stores, over 150,000 connected pharmacies, and nationwide 7FRESH supermarkets—will also offer curated 618 deals and a seamless shopping experience.

7FRESH Gourmet MALL, JD.com’s first large-scale food destination, will mark its debut in Harbin next month, opening on June 18 and offering both dine-in and delivery options under one roof.

 

Star-Studded 618 Galas

To celebrate the 618 festival, JD.com will host two large-scale gala events. The JD 618 Summer Music Festival will take place at Beijing Workers’ Stadium on May 31, with over 30,000 complimentary tickets offered to customers. On June 17, JD will co-host the JD 618 Fun Night in partnership with Hunan TV.

The company also named Zhang Yixing (Lay Zhang) as its Style Ambassador and JD 618 Surprise Celebrity Ambassador, adding further star power to the campaign.

 

(yuchuan.wang@jd.com)

JD Logistics Launches Self-Operated Warehouse in Mexico, Establishing Integrated Local Fulfillment and Large-Item Delivery Capabilities

Posted on by Yuchuan Wang

JD Logistics, also known as JINGDONG Logistics, has officially opened its first self-operated warehouse in Mexico. Covering over 40,000 square meters, the facility is designed to provide local warehousing and logistics services in Mexico.

Leveraging JD Logistics’ robust supply chain capabilities, the new site enables local deliveries as fast as within one day. This launch also represents a step in JD Logistics’ broader effort to build a supply chain logistics system in South America.

JD Logistics also entered into a partnership with a leading Mexican conglomerate to collaborate across local warehousing and transportation. JD Logistics will offer its warehouse operations expertise, including site planning, warehouse management system, automation solutions, staff training, and business development. Together, the two parties aim to build integrated B2C and B2B logistics service capabilities tailored to the Mexican market.

In addition, JD Logistics and its partner will co-develop a large-item delivery network, introducing one-stop delivery and installation services for bulky items. This offering is designed to address gaps in Mexico’s local fulfillment capabilities for categories such as home appliances and furniture, while improving service efficiency for third-party logistics clients.

 

(yuchuan.wang@jd.com)