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Dada Group (Nasdaq: DADA), China’s leading local on-demand delivery and retail platform, today announced that JD Daojia (JDDJ) and Sephora China, the world’s leading beauty retailer under LVMH, have established a close partnership to provide more consumers with convenient one-hour shopping services. The move marks a new milestone for JDDJ in further expanding reach beyond grocery to provide consumers with more high-quality beauty products.

When consumers order via the JDDJ application or mini program, beauty products are delivered from the nearest Sephora store within one hour by Dada Now’s riders. As of now, over 70 Sephora stores in China have launched on the JDDJ platform, covering first and second tier cities.

Based on Dada Group’s partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. By the end of 2021, all Sephora stores in China will be integrated both on JDDJ and JD.com.

Moreover, JDDJ collaborates with JD Beauty to support Sephora in its omni-channel retail, and to jointly build a new on-demand retail model of cosmetics brands. JDDJ will assist in products management, digital marketing, targeted user operations, and order fulfillment optimization, and provides an integrated O2O retail solution. With a large base of consumers with strong consumption power, JD Beauty can provide powerful advertising and help the brand reach more consumers.

At present, over 3,400 beauty stores have launched on JDDJ. The platform has also established partnerships with Watsons, Gialen, Innisfree, THE COLORIST, and WOW COLOUR, creating a high-density and large-scale beauty supply network with beauty brands and chain retailers. During the recent 618 Shopping Festival, China’s major mid-year online shopping event from June 1 to 18, sales of beauty products on JDDJ increased by more than double when compared to the same period last year.

(press@jd.com)

by Hui Zhang

Victoria’s Secret, the world’s leading specialty retailer of intimate apparel, announced the launch of an official flagship store on JD.com on Aug 8 to bring its classic bras, panties, lingerie and T-shirts to JD.com’s consumers.

With the coming of Chinese Valentine’s Day (“Qixi”, which falls on August 14, 2021), many Chinese consumers would like to select gifts for their loved ones. JD.com has become an important platform for Chinese consumers to buy gifts because of its guarantee of authenticity, fast delivery and premium services.

Victoria’s Secret launched the store before the annual Chinese Valentine’s Day, as the brand placed great value on JD’s platform advantages during festivals, its suitability for gifting and its vast base of consumers with strong consumption power. Meanwhile, leveraging its technology strengths, JD can facilitate brands in their efforts to more precisely reach consumers.

“The cooperation with Victoria’s Secret not only further expands the camp of JD’s cooperation with international fashion brands, but also provides additional choices for JD’s consumers pursuing high-quality products,” said a representative from JD’s underwear business.

(zhanghui36@jd.com)

by Hui Zhang

Guerlain, a French perfume, cosmetics and skincare house, launched a flagship store on JD.com on Aug 5^th. The cooperation was announced just ahead of the annual Chinese Valentine’s Day, which falls on Aug 14^th this year, aiming to bring JD’s users access to the brand’s exquisite and wide range of products as additional choice of gifts.

The opening of Guerlain’s flagship store follows the launch of a series of other luxury brands on JD, including BVLGARI, Berluti, Louis Vuitton, and Givenchy under the umbrella of the world’s largest luxury conglomerate LVMH, signaling the deepening of ties between both sides.

Leveraging JD’s nationwide logistics network and technology, Guerlain agreed to use JD’s premium JD luxury Express service to provide consumers with a highly-personalized and intimate shopping experience, and AR technology for make-up trial online.

Among the reasons high-end beauty brands are choosing to partner with JD.com for their Chinese market expansion are the strong consumption power of JD’s customers, together with its platform capability and premium services, according to Terry Wang, general manager of JD Beauty. Meanwhile, JD.com has also been cultivating consumers’ mindset of choosing JD as their major shopping platform for gifts preparation, which will effectively assist in brands’ sales growth.

Guerlain was founded in Paris in 1828 by the perfumer Pierre-François Pascal Guerlain. It was run by the Guerlain family until 1994, when it was bought by LVMH. Since its inception, more than 300 kinds of Guerlain perfumes have been launched. It takes nature and art as the source of inspiration, and never stops in product exploration and innovation.

(zhanghui36@jd.com)

by Vivian Yang

Chinese customers are spending more on sports in the past five years. In 2020, their per capita expenditure on sports grew by 30% year on year, with the largest spending group being people aged between 26-35 years old, a.k.a. the post-85 generation, according to a report on sports consumptions released by JD Big Data Research Institute on August 6, 2021.

The report studied the consumption big data of sports products and services on JD.com from 2017 to 2021. It also attributed the recent sports consumption rise to the Tokyo Olympics craze.

The report pointed out that though the pandemic outbreak in 2020 suppressed the sales of some sports products, such as running shoes, outdoor and swimming gears, on the other hand, it also sparked people’s enthusiasm in bodybuilding and health-preserving exercises, which propelled the demand for “contactless” sports, like fitness, fishing and yoga.

On the gender comparison, men account for a bigger share than women in sports consumption, but the gap has been slightly narrowing over the years, with the men-to-women penetration ratio on sports consumption having been reduced from 1.58 in 2017 to 1.51 in 2020. However, the report also found that in terms of per capita spending, men continue to lead with the ratio enlarging from 1.11 to 1.27 in the report period.

On the aspect of age groups, people aged 26 to 35 comprise the largest group, accounting for more than 40% of the overall consumers on sports, followed by the age groups of 36 to 45, and 16 to 25, which make up 26% and 22% respectively.

From the regional perspective, the top 3 regions with per capita sports consumption are Tibet, Zhejiang and Shanghai. The top 5 regions in terms of sports consumption penetration rate are Beijing, Tibet, Xinjiang, Tianjin and Qinghai.

“Chinese consumers’ are spending more on professional products for their exercises, from equestrian, skiing to martial arts,” said Dr. Yi Zhang, senior researcher of JD Big Data Research Institute. “They are looking for products of subdivided segments.”

According to the report, running, basketball and rope skipping are the most popular sports, and running, basketball and yoga are the largest consumption sports. “The mass base is the key to sports consumption. As we can see from the data, a higher penetration rate of a sport will lead to its bigger consumption market,” Zhang added.

Earlier this month, the Chinese government issued a national fitness plan for 2021-2025 to promote the development of national fitness, and meet the people’s fitness and health needs. The plan aims to make sports an RMB 5 trillion yuan industry in China by 2025. This suggests the sector is heading for an increase of 69.5 percent from its size in 2019.

(vivian.yang@jd.com)