May 26, 2021|

Zenith Launches New Flagship Store on


by Hui Zhang

Zenith SA, a Swiss luxury watchmaker, launched an official third-party store on on May 17. The store is an addition to its previous first-party store on opened in 2017.

To mark the store’s opening, Zenith will bring more than 20 new and classic watch series to the platform, including Chronomaster Sport, DEFY 21 Ultrablue, Pilot Type 20, and others.

Zenit classic watch series


“ is not only a reliable choice for consumers, but also an important channel for international brands to expand their Chinese market,” said Kevin Jiang, president of international fashion and lifestyle of JD. “Zenith’s in-depth partnership with JD reflects its trust to our platform.”

Zenith and have witnessed a good partnership since 2017, with Zenith bringing in a few exclusive services to JD’s consumers, such as signature customization on watches. Zenith has also become one of the international brands welcomed by consumers in terms of sales.

Established in 1865, Zenith was the first watch manufacturer in the modern sense of the term. It was acquired by LVMH in November 1999, becoming one of several brands in its watch and jewelry division, which also includes TAG Heuer and Hublot.