‘Cool, Easy, Chic’ 3.1 Phillip Lim Hits the JD.com Runway

‘Cool, Easy, Chic’ 3.1 Phillip Lim Hits the JD.com Runway

by Ella Kidron

On August 3rd, 3.1 Phillip Lim opened a first party flagship store on JD.com. With the store opening, the designer’s new Fall-Winter 2020 items along with beloved classics have been made available to JD’s over 380 million customers in China.

The brand joins nearly 200 brands who have opened on JD.com this year, choosing to work with the online retail giant because of its guarantee of authenticity and quality. Customers who purchase 3.1 Phillip Lim products will have access to JD’s Luxury Express delivery, and supreme service thanks to JD’s strong supply chain integration capabilities. In addition, all flagship store products authorized by the brand are personally selected by JD’s luxury buyers ensuring that each piece is in excellent shape and that it resonate with Chinese buyers.

3.1 Phillip Lim Alix collection bag available on JD

Founder Phillip Lim said, “We hope to take advantage of JD’s supply chain integration, logistics capacity support and big data advantages to share the unique Phillip Lim experience with more Chinese consumers, reaching them outside of brick-and-mortar stores.”

3.1 Phillip Lim was founded in 1998 by the Chinese American designer Philip Lim and his friend Wen Zhou(周绚文), who immigrated from Ningbo, China to New York in 1980. Both of whom were 31 years old at the time. The designers were pioneers in the accessible luxury space, with the goal of bringing a ‘cool, easy, chic’ wardrobe to the modern global citizen. 3.1 Philip Lim is known for its practical, modern and elegant designs, and its scope has continued to expand, from covering womenswear to clothing, bags, menswear and children’s wear. The New York-based designer who was born in Thailand to Chinese parents has credited his Chinese heritage for influencing his designs.

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