Alexander McQueen Launches Store on JD.com’s TOPLIFE

Alexander McQueen launches store on Toplife, JD.com's luxury online shopping platform

Alexander McQueen Launches Store on JD.com’s TOPLIFE

Strengthening its reach among China’s rapidly growing luxury consumer base, Alexander McQueen will partner with TOPLIFE, utilizing its understanding of China’s luxury e-commerce and unparalleled luxury logistics.

Alexander McQueen, under the creative direction of Sarah Burton since 2010, is synonymous with British couture and driven by an unparalleled creative vision. The brand is now collaborating with JD’s stand-alone online luxury shopping platform, TOPLIFE, to launch an online store targeting the high-end of the Chinese fashion market.

“We are proud to collaborate with JD.com with the launch of our store on their TOPLIFE platform,” said Emmanuel Gintzburger, CEO of Alexander McQueen. “It is a strategic addition to our physical presence in China, part of our multi-channel experience. JD.com’s advanced capabilities will allow us to engage with a larger local clientele, whilst respecting the creative expression of the house.”

“JD is thrilled to welcome Alexander McQueen, one of the world’s most visionary and innovative fashion labels, to TOPLIFE,” said Richard Liu, CEO of JD.com. “With our continued push into luxury, we are committed to bringing top-notch service and a vast array of options to our discerning luxury consumers. Alexander McQueen’s critically acclaimed collections are a perfect addition to the growing range of sophisticated offerings available on TOPLIFE.”

Launched in October, TOPLIFE uses advanced technology to provide world-class warehousing facilities and rapid, secure and sophisticated delivery to ensure the highest quality luxury online shopping experience. Through offerings such as delivery through JD Luxury Express white glove service and personalized 24/7 customer care, TOPLIFE aims to combine the best of the intimate offline luxury shopping experience with the convenience and precision of online shopping.

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