Jan 28, 2022|
Ambassador of Peru Hand-delivers Student’s Spring Festival Purchases
by Yiming Yan
During a trip home to China, Ma, a Chinese student studying in Peru, ordered Peruvian specialties from JD.com for his family as part of his Spring Festival shopping. The delivery arrived on January 12 as scheduled, but to Ma’s surprise, one of the couriers was none other than the Peruvian Ambassador to China, Luis Quesada.
“I’m very proud that Peru has a very nice relationship with JD.com,” Luis Quesada said during the visit. “We hope that we can offer more diversities of goods for Chinese people to enjoy.”
Ambassador Luis Quesada (right) and the consumer Ma (left)
To celebrate the Chinese New Year (CNY), JD.com invited ambassadors to take part in a mission to deliver their countries’ products to JD’s customers in Beijing. Nine Ambassadors to China from Argentina, Chile, Denmark, Georgia, Malaysia, Moldova, Peru, Rwanda, Sri Lanka, and Charge D’Affaire of Denmark, Italian Trade Commissioner in China on behalf of the Italian ambassador in this program, have been named as chief promoting officers of products from their home countries to deliver Spring Festival packages to the doorsteps of Chinese customers who ordered products from those countries on JD.com.
Ma, the recipient, moved to Peru to join his father, a Shougang Group employee working in Peru. Ma is currently studying Spanish translation at his father’s job site and recently returned to China for the Chinese New Year festival. He did not expect to encounter the Peruvian ambassador by coincidence while home, he said with a laugh.
When Ma reflected on his conversation with the Ambassador during the delivery, he stated that it inspired him to continue studying Spanish and contribute more to the development of the China-Peru relationship.
Ambassador Luis Quesada with a lantern
Peru and China have deep ties, with nearly one in every ten Peruvians having Chinese ancestors—and China is currently Peru’s largest trading partner. According to a December 2021 report from the Ministry of Foreign Trade and Tourism (MINCETUR) of Peru, China-Peru trade accounted for 31.5 percent of Peru’s total trade in the previous 12 months, with total trade from January to September between the two countries reaching $23.153 billion, up 58.2 percent YOY.
In addition to quinoa, chocolate, and lovely alpaca figurines ordered by Ma, many quality goods of Peruvian origin are available on JD.com, which has been committed to meeting domestic consumers’ increasing demand for quality and variety of goods. In the last two years, JD.com’s purchase of imported brand goods has exceeded RMB 310 billion yuan.
Apr 18, 2024|
JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
Apr 11, 2024|
JD.com Bolsters Video Content Creation with One Billion Yuan Investment
On April 10, 2024, JD.com announced an investment of one billion yuan in cash incentives aimed at attracting a wider pool of video content creators and institutions to its platform. This initiative underscores JD’s commitment to leveraging the power of short videos and live streams in innovating the online shopping journey for its users and providing brand merchants with novel avenues for growth.
According to the “China Internet Audiovisual Development Research Report (2024),” 71.2% of surveyed users engage in online shopping through watching short videos and live streams, with over 40% identifying them as their primary channels of consumption. This trend underscores the growing influence of video content on consumer purchasing behavior.
JD’s approach to cultivating a vibrant content ecosystem is multifaceted. For individual content creators, the platform offers generous cash subsidies across more than 20 product categories, including electronics, home appliances, fashion, and health, to name a few. Creators who meet the platform’s recruitment criteria can receive weekly bonuses of up to 30,000 yuan, alongside additional incentives such as video playback subsidies and sales commissions.
On the institutional front, JD has established a separate five-million-yuan incentive program. Institutions that successfully onboard a significant number of influencers will receive generous monthly cash subsidies. JD will also provide one-on-one guidance and support to enhance these institutions’ operational effectiveness on the platform.
A key element is the prioritization of high-quality, original content. The platform intends to amplify the reach of such content through algorithms, traffic coupons, and other means, thereby ensuring a richer and more engaging shopping experience for its users.
In a bid to further elevate its content offerings, JD is also in the process of incubating top-tier influencers, with plans to cultivate 100 star influencers by year-end. This initiative builds on the substantial growth witnessed in JD’s content ecosystem over the past year, marked by a 300% increase for “trial + review” videos in key metrics such as orders, user base, and viewing duration. Notably, during the Singles’ Day Grand Promotion in 2023, JD’s video challenges initiative generated nearly 100 million yuan in transactions, showcasing the immense potential of content-driven e-commerce.
JD.com’s latest investment reflects its ongoing dedication to innovation and excellence in e-commerce. By fostering a dynamic and creative content community, JD aims not only to enhance the shopping experience for its users but also to empower creators and institutions with new opportunities for growth and success.
Sri Lankan Ambassador to China Takes a New Post as JD Courier to Deliver Online Orders for Celebrating the Year of Tiger
