As Schools Reopen, Book Sales on JD Increase by 192%

As Schools Reopen, Book Sales on JD Increase by 192%

by Vivian Yang

Before Chinese schools reopen for the fall semester in September, JD Books launched its Supper Day on August 31st, offering timely shopping benefits for the students. They showed no less enthusiasm for book buying than they did during JD’s 618 Grand Promotion in June. On this Super Book Day, books sold on JD increased by 192% and sales were up by 147% year on year.

JD Books also released Top 10 lists in twelve categories based on the company’s big data regarding paperback books, e-books, audio content, authors, publishing houses, book merchants, self-operated book stores, and more.

“New Concept English” (新概念英语) topped the list of paperback books, heralding another wave of passion for English learning among young people in China. Chinese author Lu Yao’s masterpiece “Ordinary World” (three volumes) (平凡的世界) ranked 2nd, followed by the “Civil Code of the People’s Republic of China” (中华人民共和国民法典) which was passed by the National People’s Congress this May. As China’s first-ever Civil Code that will come into effect on January 1, 2021, it is a must-read for many people.

On the list of e-books, readers showed more interest in the investment and management books category. The top three most popular e-books were Xiaomi‘s first official company biography “From 10 to Infinity” (一往无前) which was newly released in August, famous science fiction “The Three-Body Problem” (三体), and “Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger”.

JD is taking a leading position in integrating online and offline services in the book industry. The outbreak of coronavirus is accelerating this process, as has been confirmed in a reading report JD released this April. In early June, JD was also chosen to be the exclusive livestream sales channel for Maye Musk’s new book in Chinese.

 

(vivian.yang@jd.com)

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