Nov 12, 2021| JD Retail

Behind JD’s Sales Record of 349.1 Billion Yuan: New, Intangible and Global

Mengyang He

by Siyi Zhao and Mengyang He

JD has completed this year’s Singles Day Grand Promotion with a total transaction volume of RMB 349.1 billion yuan during the 11-day sale that started from 8 pm on Oct 31, setting a new record for the sales of its annual shopping festival. Behind this number are several distinct consumption trends.

New and high-quality products

During this year’s grand promotion, JD has witnessed the consumption trends of products that are new and of high-quality, along with attributes catering to consumers’ various demands.

JD continues to demonstrate its strong position in the home appliance category, with over 50 million households choosing JD to shop for their products. The number of all-category products sold regrading JD’s IoT smart ecosystem was twice that of the same period last year, with the number of thin and light high-performance notebooks sold increasing by 270% YOY, and 4K smart projectors achieving a YOY growth of 160%.

Under the trend of consumption upgrading, consumers also prefer high-end flagship phones, with the number of items regarding brands of Xiaomi, OPPO, Honor, and vivo sold over 4 times as much as that of the whole day (Nov 11) of last year.

As for agricultural products, consumers are more and more concerned about the place of origin. During JD’s promotion, the transaction volume of Wuchang rice, the most popular rice brand from Heilongjiang, increased by more than 5 times YOY, and those of Suqian hairy crabs increased by 600 times YOY.

In the past year, JD Apparel has ushered in more than 100 international and domestic key account (KA brands), while more than 6000 new fashion brands were among this year’s Singles Day Grand Promotion. The total product volume of JD.com apparel are of 15 times more than that of the same period last year.

Shop for service-products

These days, consumers are not satisfied with buying solely tangible products online—they have been also flocking to place orders for a slew of services.

The transaction volume of pet products and smart products during the promotion increased by 267% YOY, while the volume of online pet consultation services surged by 178% compared with the same period of last month.

Also, on Nov 11, the consultation volume of the maternal and child health department of JD Health Internet Hospital increased by 10 times YOY, the transaction volume of genetic testing increased by 16 times, the HPV vaccine appointment services by more than 7 times, and the dental health orders by nearly 5 times, all of which reflects the new trend of purchasing a new form of intangible product, namely service, online.

A global perspective

Through cooperation with international and local partners, JD has established a supply chain network covering more than 220 countries and regions. The volume of products sold globally during this year’s Singles Day Grand Promotion increased by 27 times YOY. JD Worldwide also imported a wide range of high-quality products from abroad. The transaction volume of JD Import Supermarket grew by 14 times YOY.

JD also took its Singles Day Grand Promotion to a larger group of international consumers. For example, JD.ID in Indonesia partnered with TikTok, and through livestreaming set a JD.ID sales record. In Thailand, JD Central reported a transaction volume from midnight to 2 am on Nov 11 with a YOY increase of 227%. Baby supplies and food and beverage are the top two categories that had the fastest growth among Thai consumers. Phones, PCs, and home appliances all sustained a 3-digit growth.

JD’s 2021 Singles Day Grand Promotion has continuously become a reflection on China’s consumption trend, a trend that is upward and dynamic, and demonstrates a great potential for China’s consumption force.

(zhaosiyi5@jd.com; hemengyang5@jd.com)

Dec 25, 2024| JD Health, JD Retail

JD Report: Five Health Consumption Trends for 2024

Vivian Yang

On December 24th, JD.com’s Consumption and Industry Development Research Institute, in collaboration with HealthInsight, a media think tank specializing in the health sector, released an insightful analysis of China’s 2024 health consumption landscape. The report outlines five key trends in the health industry, highlighting the increasing consumer demand for proactive health management and the industry’s evolving dynamics.

The Rise of Weight Management Solutions

Modern lifestyles have contributed to rising obesity rates with 34.3% of Chinese adults classified as overweight and 16.4% as obese. Obesity is associated with over 200 diseases, posing significant health risks. The introduction of semaglutide, a GLP-1 receptor agonist for long-term weight management, in China marks a promising development. The market for GLP-1 weight loss drugs in China is projected to exceed 37.852 billion RMB by 2030. On JD.com, searches related to “weight management” have increased more than 3.8 times year-on-year, with growing demand for diet products and home fitness equipment such as kettlebells and leg trainers.

Addressing the Growing Mental Health Concerns
With 95 million people in China affected by depression, mental health is an increasing concern. Consumers are turning to books, stress-relief toys, online consultations, and meditation to manage stress. On JD.com, searches for “mental health” have doubled, with significant interest in emotional release tools and psychological books. JD Health’s Internet Hospital now offers specialized clinics with over 2,300 counselors addressing issues like anxiety, depression, and sleep disorders.

The Booming Sleep Economy
Over 300 million Chinese experience sleep disorders, often due to irregular schedules. The sleep economy is booming with the market size reaching 495.58 billion RMB in 2023 and expected to surpass 600 billion RMB by 2027. JD.com has seen a 210% increase in searches for sleep aids, with high demand for sleep headphones, eye masks, and nutritional supplements. Sales of sleep-enhancing pillows and mattresses have also grown significantly.

Everyday Integration of Medical Devices

The home medical device market is expanding as consumers increasingly monitor their health independently. Products like heart rate-monitoring smartwatches and glucose meters are becoming household staples. This year, JD.com data shows that purchases of vision care devices and smart health monitoring equipment have tripled. The market for home medical devices is expected to reach 380 billion RMB by 2025.

Shifting Focus to Preventive Health Management

Emphasizing early screening and intervention, JD.com has seen a significant rise in orders for health services such as genetic testing and early cancer screening. These trends highlight a shift from treatment to prevention, driven by technological advancements and policy support. As consumer awareness grows, health consumption is becoming a major force in economic development, presenting opportunities for rapid growth in the health industry.

In conclusion, the 2024 health consumption landscape is characterized by a strong shift towards proactive health management and the integration of technology into everyday health practices. These trends not only reflect changing consumer priorities but also indicate significant growth opportunities for businesses in the health sector. JD.com remains committed to supporting these developments by providing innovative products and services tailored to the evolving needs of consumers across the dynamic health sector.

(vivian.yang@jd.com)

Dec 20, 2024| JD Retail

Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference

Vivian Yang

On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.

4D Service Standards

The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:

Dedicated: Integrated solutions for warehousing, picking, and delivery.
Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.

Fast and Accurate Delivery

In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.

Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.

Customized Solutions for Merchants

To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.

Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.

Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.

(vivian.yang@jd.com)

MUJI and JD.com Join Hands to Launch Fresh Food Complex in Shanghai