Sep 14, 2018| JD Retail

Carl F. Bucherer Opens Exclusive Flagship Store on JD.com, Chinese Customers to Enjoy Expanded Choice of Swiss Luxury Watches

Ling Cao luxury | Swiss watch

As the market for luxury goods in China continues to grow, more and more international brands are finding a partnership with China’s largest retailer, JD.com, to be the best way of tapping into this lucrative opportunity.

Luxury Swiss watchmaker Carl F. Bucherer this week became the latest in a string of international brands to open an official flagship store on JD. The move marks the iconic haute horlogerie – roughly translated as the “high-art of watchmaking” – company’s first entry into the Chinese market.

“As part of Carl F. Bucherer’s expansion into China, it is important for us to have a strong e-commerce presence in addition to opening brick-and-mortar retail stores across the country,” Sascha Moeri, CEO of Carl F. Bucherer said. “Our new official online store on the JD platform will help us to make this a reality.”

“JD’s commitment to innovative and high-quality products has allowed them to build a dedicated user base of discerning consumers who care passionately about authenticity and quality, which is perfectly aligned with our values and target customer base,” Moeri said. “We are delighted at this opportunity to provide our elegant timepieces to the vast numbers of high-end consumers on JD.com and we are looking forward to a very fruitful partnership in the coming years.”

As part of the cooperation, Carl F. Bucherer will also produce a special edition ScubaTec watch exclusively available on JD.com.

“JD is honored to be Carl F. Bucherer’s e-commerce platform of choice for its first entry into the Chinese e-commerce market,” said Belinda Chen, General Manager of JD Watch. “JD’s customers care most about the quality and authenticity of the goods on our platform, which makes this partnership such a good match. I am confident our users will greatly appreciate the access to Carl F. Bucherer’s catalogue, which marks a significant expansion of the fine Swiss timepieces available on JD.”

JD’s selection of Swiss luxury watches have proved to be a hit among high net worth users on the JD.com platform. Carl F. Bucherer watches will be available on the platform in addition to offerings from other leading Swiss watchmakers including Chopard and H. Moser & Cie.

READ: https://jdcorporateblog.com/jd-coms-premium-membership-program-surpasses-10-million-users/

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

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