Sep 5, 2020|

CIFTIS_6: JD’s International Businesses Are Highlighted


by Vivian Yang

The 2020 China International Fair for Trade in Services (CIFTIS) opened on September 4th 2020 in Beijing. JD’s international business had its own stand-alone exhibition section for the first time.

Positioned in the center of JD’s exhibition area, JD’s international businesses are displayed on four digital screens, one for each represents its respective business area, namely the global sales e-commerce platform of; business in the EU & the Americas; business in Southeast Asia; and global logistics network development. is JD’s outbound e-commerce platform mainly facing overseas Chinese customers. Launched in 2017, the platform is now serving nearly 100 million overseas Chinese. For the first half of this year, transaction volumes on the platform increased by 310%, orders rose up by 409%, and users grew by 256% compared with the same period last year.

According to its presentation at CIFTIS, the fastest sales growth on comes from the US, Taiwan, Japan, Canada and Hong Kong.

Exhibition section of JD’s international business (photo by Vivian Yang)

Exhibition section of JD’s international business (photo by Vivian Yang)

The platform has grown to be a trusted one-stop service provider for many Chinese brands going global. Based on JD’s abilities in global logistics network and services, big data, marketing and all kinds of merchants support initiatives, the platform offers diverse business development solutions to fit different brands’ needs, whether they have already established business with JD or not, based in China or overseas, JD’s outbound e-commerce platform can add value to support their further expansion.

“JD’s global sales platform has always strived to increase exposure for Chinese brands. We hope to leverage JD’s overseas business strength to promote more premier Chinese brands to ‘go out’ with us,” said Chris Cui, head of global sales at “We would like to take the opportunity at CIFTIS to introduce JD’s business model and ecosystem to more overseas markets, driving more Chinese brands to go global and providing more high-quality products to customers all over the world.”

For people who cannot physically participate in the fair,  JD also created a virtual exhibition page on CIFTIS’ online platform to interact with more participants from home and abroad.