Dyson Joins JD Worldwide Ahead of Singles’ Day Grand Promotion

Dyson Joins JD Worldwide Ahead of Singles’ Day Grand Promotion

by Rachel Liu

Dyson, World leading technology brand known for vacuum cleaners, hair dryers and more,  officially joined JD Worldwide on October 19th. Hua Wang, general manager of sales, Dyson China and Simon Han, Vice President of JD.com attended the signing ceremony.

Dyson has consistently been widely welcomed by consumers on JD. During the past June 18 Grand Promotion (618), sales of vacuum cleaners, fans, hair dryers and hair styling tools soared on JD. Sales of high-end Dyson vacuum cleaners increased over 210% YOY. Through the cooperation, Dyson hopes develop more customized and personalized products for the Chinese market and take a targeted approach to reaching more consumers.

The upcoming Singles Day will see the two parties cooperate on several activities. On October 21st, Dyson will start its pre-sales on JD and provide exclusive benefits for JD customers. On October 28th, JD Worldwide will hold a livestream show for Dyson and invite customers to experience Dyson’s high-tech products. JD Worldwide will also provide traffic and customer service support for Dyson.

During the opening conference for the upcoming Singles Day Grand Promotion held on October 18th, Simon Han announced that JD will launch over 500,000 imported products from over 100 countries during the promotion. As the platform for imported products, JD Worldwide has been introducing high-quality international brands and products to Chinese consumers and become the first step for international brands to enter Chinese market. During the past 618, products from over 30% of imported countries saw over 100% YOY increase on JD Worldwide, making it the fastest growing platform for international brands.

 

(liuchang61@jd.com)

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