Nov 19, 2020|
Five New Post-COVID-19 Necessities
by Hui Zhang
Masks, thermometers, vaccines, nucleic acid tests and internet hospitals have become the five new necessities for Chinese consumers since the COVID-19 outbreak in early 2020.
Mrs. Li, a resident of Beijing, said that she has already bought 1,500 masks this year. “I buy masks for my child and other adult family members. As a family of five, our family used five mask per day on average.”
JD’s data shows that sales of masks on JD Health skyrocketed from January to September 2020, increasing by nearly 19 times year-on-year, and the repurchase rate exceeds 50%. The average monthly sales of masks from January to October this year increased by 3,862% year-on-year.
Thermometers have become another necessity for consumers to monitor their health status. Sales of the thermometer category on JD Health from January to October have increased by more than six times year-on-year, with mercury thermometers, infrared thermometers, electronic thermometers and ear thermometer guns increasing by 1,296%, 388%, 363% and 298% respectively, year-on-year.
During the pandemic, Chinese consumers have attached increasing importance to vaccination, making this another major necessity for people’s daily lives. According to JD’s big data, vaccine sales on JD Health from January to September increased 226% year-on-year. In August, the number of searches for “flu vaccine” increased by 20 times and the number of orders increased by seven times compared to the same period last year.
Even as most areas in China have been designated as “low risk”, nucleic acid testing is still essential for high-risk workers, such as doctors and cold-chain logistics workers, and for areas with quarantine requirements. JD’s data shows that the daily number of nucleic acid tests booking services reached a peak increase of 460% during JD’s 618 Grand Promotion in June. JD Health can provide online booking of nucleic acid testing services covering a total of 110 stations across 37 cities in China. JD Health is also the first platform in China to provide online booking services for COVID-19 testing.
Online consultation makes it possible for consumers to see a professional doctor without leaving their homes, making this a new daily necessity for Chinese consumers. As of September 2020, the average daily online consultation of JD’s internet hospital is 90,000 times, which is nearly six times that of the same period in 2019.